Mid-autumn festival promotion plan

Mid-autumn festival promotion plan, the moon is big and round on August 15. At this time, many places will engage in some marketing activities to attract tourists. This kind of activity is also very interesting. Let's share the promotion plan of Mid-Autumn Festival.

Mid-Autumn Festival Promotion Plan 1 I. Purpose of the event

Mid-Autumn Festival has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event

"The Mid-Autumn Festival is full of joy, and the gifts don't stop."

Third, the object of the activity

Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time

September xx to September xx.

Verb (abbreviation of verb) activity form

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Mid-Autumn Festival Promotion Plan 21. Purpose of the activity

1, using Mid-Autumn Festival event marketing, through the Mid-Autumn Festival warm-up activities, enliven the scene atmosphere and improve the customer visit rate;

2. Through warm-up activities, gather popularity for the project marketing center and improve the visibility of the project;

3. Expand the influence and popularity of the project through word-of-mouth, enhance the good social image and lay a good word-of-mouth foundation for later sales;

4. Give back to old customers, stabilize customers' mood, and improve purchasing confidence;

5. The activities are interspersed with project propaganda films to realize diversified publicity of project advertisements.

Second, the theme.

"Full Moon, Happy Mid-Autumn Festival" ——xxxx Mid-Autumn Festival Customer Appreciation Meeting

Third, the activity time

Thursday, September 4th, 20xx 18: 30 ~ 2 1: 00.

Fourth, the venue

"xxxx" marketing center

Verb (abbreviation of verb) activity content

Main forms: cake diy activities, live hot show, lottery, business alliance.

1, cake diy

Activity time: September 4th, 20xx 18: 30 ~ 20: 30.

Venue: xxxx Marketing Center

Participants: Old customers, intended customers and new customers on site need to register to participate in the activities.

Activity content: Invite the cake master to demonstrate the practice of hand-painted cake. Under the guidance of the cake chef, customers and guests experienced the fun of doing it themselves and hand-painted their own exclusive cakes (customers can participate freely during the event).

The cake was made in advance. Customers who participate in the activities only need to collect materials such as cakes, cream and jam, and draw or write on the cakes. Cakes drawn by customers will be given to customers as souvenirs on the spot.

2. Thermal field performance

Goal: attract people around you with wonderful performances, make people stay at the scene for a long time, gather popularity to create a better atmosphere at the event site, drive customer visit rate through word of mouth, and expand the influence and popularity of the project. Interspersed with project knowledge questions and answers, deepen the spread of project advantage customers.

Activity time: September 4th, 20xx 19: 00 ~ 20: 30.

Venue: xxxx Marketing Center

Participants: all customers of the marketing center.

Activity content: Mid-Autumn Festival song and dance performance (program skewering)

3. Lottery activities

Purpose:

Attract old and intended customers to the marketing center to participate in activities in the form of lottery, retain on-site customers in the form of lottery, and maintain the atmosphere of the marketing center giving back to old customers in the form of lottery.

Activity time: 20: 40 ~ 2 1 point.

Target audience: old customers and prospective customers who have paid the subscription fee.

Activity form: When the customer arrives at the marketing center and arrives at the front desk, the front desk will put the supplementary volume of the customer's invitation letter into the lottery box as the lottery volume.

After the event, a lucky draw will be held, and the field personnel will be randomly selected to set the lucky draw prize: the first prize (1); Second prize of washing machine/refrigerator (within 800 yuan) (5); The third prize of rice cooker/steam steamer (within 200 yuan) (10); Jiahua Voucher (50 yuan).

4. Merchants Alliance (negotiate with the property management company and Jiahua Cake about the specific exhibition time and price)

Activity time: 20xx September 2 ~ September 8 Venue: "xxxx" Marketing Center invites the alliance units to participate.

Alliance form: Alliance merchants participate in Mid-Autumn Festival activities of our company, and our company provides or rents suitable booths for them to display moon cakes or other commodities, which increases the visibility of our project site.

Alliance merchants come to our marketing center to sell moon cakes or other products, and bring their own sales props (outdoor umbrellas, tables and chairs, etc.). ).

Sixth, feedback from old customers.

Goal `: Give back to old customers, stabilize their mood and improve their purchasing confidence.

Customer feedback objects: customers who have paid the registration subscription fee and customers who intend to register.

Feedback time: September 4-8, 20xx

Giving back: giving back gifts.

Incentive Gift Settings: Jiahua Gift Package (within 30 yuan)

Quantity: 150 people

Seven, customer invitation

Invitees: customers who have paid the subscription fee and interested customers. Invitation period: August 25th to September 4th.

Number of confirmed visitors: August 3 1.

Note: In order to ensure the activity atmosphere and word-of-mouth advertising of the project, the family members of the company are invited to participate in related activities on the day of the activity.

Mid-Autumn Festival Promotion Plan 3 I. Purpose of the event:

Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere. This year's Mid-Autumn Festival is on Monday the 8th. On the occasion of the Mid-Autumn Festival, the Peace Community Citizen School organized community citizens to participate in some interesting activities, which not only made them feel the harmonious atmosphere in the community, but also laid a good foundation for the publicity of the Mid-Autumn Festival.

Second, the theme of the event:

"Caring community, Happy Mid-Autumn Festival"

Third, the activity time:

20 years x month x day

Four. Location:

Heping community citizen school

Verb (short for verb) Participant:

Peaceful community residents

Sixth, the activity plate:

1, solve the riddle on the lantern: on the prepared puzzle board, after reading the puzzle, the host raises his hand to answer, and if the answer is correct, there will be a small gift. (Everyone has only one chance)

2. Shilong: In the poem about Mid-Autumn Festival prepared in advance, complete the superfluous part of the poem, and if you get it right, there will be a small gift. (Raise your hand first and answer first, each person has only one chance)

3. Talent Show: Any citizen who wants to perform can perform on stage, and the theme of the program is not limited (including poetry reading, singing, dancing, cross talk, jokes, etc. As long as they perform on stage, they will get small gifts.

4. Send moon cakes: Everyone sits around and sends out a few small moon cakes to celebrate the arrival of beautiful festivals.

Seven. Preparation before the activity:

1, contact the main leaders of the community, do a good job of publicity activities with them, and let more community residents participate.

2. The community is responsible for consulting program hosts (community volunteers) to host activities.

3. Go to the mall to buy the required items in advance.

4. Prepare riddles, put on lanterns, and prepare poems of "poem connecting dragons".

5. Site layout, acoustics, lighting, desk lamps and banners.

Eight. Activity flow:

1, 9: 00 a.m.: Organize participants to enter the meeting place and maintain order at the scene.

2.9: 00-9: 30: solve riddles on the lanterns activities. The host announces the rules of the activity, carries out the activity according to the rules, and pays attention to maintaining the order of the activity site.

3.9: 30- 10: 00: poetry solitaire activity, the host announces the rules of the activity, and every citizen participating in the activity abides by the rules.

4. 10: 00- 10: 40: Cultural activities for talent display. This year is a free talent show, and the host should encourage the public to participate more. If there are many performers, the time can be extended to 1 1: 00, and each performer can't exceed 8 minutes.

5. 10: 40- 10: 50: Send out moon cakes, and send out a few small moon cakes to every citizen attending the meeting, and take a group photo together.

6. After the activity, organize everyone to leave the venue in an orderly manner, and then clean up the venue.

Nine. Budget:

Moon cake: a small gift from 200 yuan: 100 yuan.

* * * meter: 300 yuan