How to make enterprise propaganda bigger and bigger

In the brand promotion or marketing activities of enterprises, it is very important to grasp the height of publicity, and many enterprises have made mistakes in this respect, making publicity a soliloquy of enterprises, trying to show how powerful enterprises are, but the result is that they cannot deeply remember the public's impression of enterprises. The so-called height, the author understands as "reflecting the enterprise's performance of doing its best for the nation, for the society and paying attention to the interests of consumers." For example, the huge donation behavior of "Wang Lao Ji" is a good example. "Wang Lao Ji" touched the Chinese people, and the return on product sales is the inevitable result. If "Wang Lao Ji" doesn't go there to do any propaganda, this silence is better than sound. What if "Wang Lao Ji" also publicizes that I am testing "disaster marketing"? In contrast, the amount donated by many enterprises is far less than the amount advertised for their donations, but what about the advertising effect if consumers are unmoved? There are many ways for enterprises to participate in public welfare activities. Disaster relief can touch people, and entertainment can also touch people. The key lies in whether the activities of the enterprise have the significance of serving the public and whether the propaganda orientation of the enterprise talks about public interests.

The lack of publicity of "Europeanism" lies in that it reflects the essence of enterprise marketing behavior too much and lacks the content of serving the public. Accurately speaking, it is a very misplaced practice to publicize "testing water entertainment marketing", and it is wrong to summarize the work and publicize it publicly. It is not that its activities are meaningless, but that the significance of its activities has been belittled and weakened in propaganda. If the propaganda of "Ou Pai" does not mention that this is entertainment marketing, but says that "Ou Pai" is promoting social harmony, creating an entertainment atmosphere for the public, more embodying the corporate culture connotation of "loving and having a family" and shaping the image of "the messenger of love", it will bring joy to the public even if it is temporarily forgotten that the enterprise wants to sell products, which shows that "Ou Pai" is such a brand that creates warmth and joy for the public. Then, "Europeanism" will give the public the impression of a "caring" enterprise, willing to spend thousands of dollars for the joy of the public. With this kind of publicity, spending tens of millions to hold a party can impress the public, not only greatly enhance the brand image, but also make the theme of offline promotion activities more dynamic. "Spending a lot of money is only for the public's joy, and letting the promotion show the sincerity of Europe." Consumers will have more confidence in promotional offers, which is the charm of corporate publicity. Just as Kōnosuke Matsushita is answering "What does Panasonic do?" When asked in time, his answer is "Panasonic is an enterprise specializing in training talents and doing e-commerce", which shows the foresight of an entrepreneur well. People will naturally think of an enterprise that specializes in cultivating talents, and its products must be very authoritative in technology. Similarly, whether "entertainment" is only for "marketing" can be kept silent by EC officials, leaving this topic to others to say after the incident that diluting marketing in propaganda will not affect the ultimate realization of marketing purposes.

If you want to do publicity, you must do your best, otherwise the money you spend will not achieve the desired effect in Qian Qi, and the money of enterprises will be quite wasted. In order to achieve the best publicity effect, I think there are three factors. The first is the material factor, that is, editors and journalists can benefit from coming here, which is what many enterprises are doing; Secondly, the information provided by enterprises must first attract these editors who come to participate in the activities, that is, the publicity materials provided by enterprises must be fresh, so that enterprises can stand in the eyes of editors. Only when you have excellent things that make editors feel attached to each other, can he try his best to publish your manuscript to the maximum extent and achieve the best publicity effect; Thirdly, I think enterprises need more things to attract editors and journalists. Has made material contributions. Can the propaganda department of an enterprise also provide some spiritual things or things related to personal development?

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