What does a circle mean?

The "circle layer" is a generalization of a relatively high-end specific social group that naturally arises under the social background of class differentiation. It can be a class with the same social attributes in a broad sense, or a group with close social ties and similar social attributes in a region.

Stratification is an inevitable feature of social development, which will lead to the obvious differentiation of multiple strata and the organic integration of the same stratum. People of the same class, with similar life forms and artistic tastes, will naturally have more contact.

The initial manifestation of this stratification and movement can be said to be the "cultural salon" produced in modern Europe. As a social circle, it is more stable than today's marketing "circle".

Extended data

Circle effect has several specific manifestations:

First, each circle has its own unique values. The essence of a circle is that a group of people with similar interests get together, so each circle will have its own unique culture and values.

People outside the "circle" may not understand this value, but people inside the "circle" are used to it. For example, people in the "Star Pink Circle" feel that it is normal to play for their favorite stars. For another example, people in the "fishing circle" may like to catch a big fish, take photos and throw it back into the sea.

Second, there is often an obvious "label preference" outside the circle.

If values are the internal embodiment of a circle, then "label" is its external embodiment.

A small circle is actually a different label. When people from different circles evaluate each other, the first thing they look at is the label.

For example, "literary youth" is a label that defines those who feel that they are very literary. You can recall how many restaurants there are now, and I have to tell you something about "literature and art" before you can eat.

Third, there will be many kols in the circle, that is, "opinion leaders".

In every circle, there are some influential people. Outside this circle, these people may be nothing, but once they enter this circle, they are "great gods." These people are key opinion leaders, or KOL for short, which is translated as "opinion leaders" in Chinese.

Baidu encyclopedia-circle marketing