How does Xiaobai operate the official WeChat account from scratch?

As an ordinary college graduate, I have experienced more than half a year in the society. I am glad that I started to make my own official personal WeChat account during my college years, so that I can have a sideline after graduation, and I feel much more at ease. Even if I leave the enterprise one day, I can choose to deeply cultivate the media industry. At this stage, the official account of WeChat WeChat is the Red Sea, but the threshold is still relatively low, and it is likely to be realized, which is a good sideline choice. Of course, in addition, Xiaohongshu is also a platform with large traffic and can be realized. But let's talk about the official WeChat account today. WeChat official account, registered on 20 19, didn't know what to do until July 2020. In July 2020, it began to operate the pigeon speech PPT, and it began to be realized after June 2020 10. The official WeChat account earned 5K a month. There are currently 23,000 fans. During the period, because I was busy with internships and graduation, I also put the official WeChat account on hold for a while, so many big bosses didn't operate as well. Next, I will continue to be a good person, the official account of WeChat. Today, let's talk about how Xiaobai operates the official WeChat account from scratch. 1. Who are you serving? As a media operator, you must know who you are serving. What kind of service can you provide for your users? To put it bluntly, it is actually crowd positioning and content positioning. Most official WeChat accounts are dead. The unclear question is who you want to show this number to, so when you choose the name, you choose it at random, and the avatar is also randomly selected. The official account of WeChat has no reasonable profile and the content is messy. You can taste a little of everything you know. So the following points must be thought clearly before you register the official account of WeChat: 1. What are you good at? What kind of content can guarantee continuous output? For example, if you are good at cooking, you can turn the cooking process and details into graphic forms. 2. Who will you show your official WeChat account to? Let's take cooking for example. Everything you output is related to cooking, so the people who see you on WeChat official account just don't know how to cook, want to learn to cook/can cook, but still want to continue to ask for advice. Second, reasonable packaging When you know who you are serving, you will have a general direction. How to take the first step after determining the direction? It is to properly package the official account of WeChat. The official account package of WeChat includes: account name, Logo, introduction and micro signal. In fact, I think typesetting is also a very important part. If you want users to remember you, you can make a typesetting with personal characteristics. 1. Account Name Anyone who registers the account of WeChat official account platform knows that the name of WeChat official account can only be modified twice in a natural year, so after determining the direction, you must determine a good name before registering the account. The name of the account is our publicity name, and users can follow it through WeChat search, so when naming it, try to fit the brand and what we are about to do, which is easy to understand and can make others remember it better. 2.logo Set the logo image to be clear and consistent with our name and content. Considering the infringement problem, friends can make one on canva. 3. The introduction of WeChat official account is a self-introduction. You just need to simply explain what you do. If the text allows, try to highlight the advantages of selling points or services when editing the text to attract users' attention and enhance the authority of your brand. 4. Micro-signal setting WeChat official account also has its own ID, which is short and easy to remember, usually the English or pinyin abbreviation of the official account name of WeChat. Third, why should they pay for you? Is content king in this era? Traffic is king? Or is profit king? After I keep looking up information and thinking, the answer is that content is king after all! I am here to explain why I think content is king. This upcoming film has been publicized through major media channels and is very popular, and many viewers are very much looking forward to it. After the film was released, due to the low quality of the film content, it also attracted many bloggers to vomit. As a result, many people are unwilling to spend money to go to the cinema to see this movie, and the box office will be reduced. So everything has no foundation, and it will collapse after a long time. Content quality determines traffic quality, and traffic quality determines income level. So think about why your users should pay for you. Do you have anything worth paying for? Fourth, it is important to catch hot spots. Most media that don't rub hot spots either serve only a few people's internal numbers, or people's coffee spots are as big as a circle. Other accounts still need hot spots to maintain. For example, the Winter Olympics, China cuisine out of the circle. If you take this opportunity to cook some delicious food with China characteristics, you may have a chance to get a wave of hot spots, and then turn the graphic content into a video, which will be drained to the official WeChat account through the video number. This is a rare opportunity. How to catch hot spots may be your more concern. You can download the news App and check the keywords provided by the search box of today's headlines, Weibo and Little Red Book. 5. How to increase the amount of powder and reading? The previous content may not be done very well. It's normal to have no fans and no reading. Calm down and take your time. You can't eat hot tofu if you are impatient. How to read in the early stage can be realized by some mutual reading groups, and can be added by searching for keywords through QQ. You can also use some mutual reading tools, such as mutual reading magic box and mutual reading treasure box, which are better reading tools for pro-testing. It is not a long-term solution to rely on these promotions. It is not recommended to continue reading like this in the later stage, or the content is more important. Only by doing a good job in content and hot spots can the platform give traffic and cooperate with the promotion of third-party platforms to play a better role. 6. When will it be realized? How to achieve it? When the number of fans reaches 500, it can be realized. The official WeChat account can be realized in the following four forms: 1. After the number of fans reaches 500, you can open the traffic master. 2. Advertisers will directly leave the contact information of cooperation in the official account of WeChat, and advertisers will seek your cooperation. 3. The platform receives advertisements with a reading volume of about 2-8 gross. According to the label of WeChat official account and the content of advertisement, it is determined that e-commerce live broadcast, selling courses and selling goods belong to the realization of e-commerce. Of course, this is very demanding for the official WeChat account, and it is difficult for young official WeChat accounts to do so. If there are direct advertisements, it is suggested to review the articles, especially those of advertisers who only keep them for 2-3 hours, which is likely to be illegal. What is illegal? I suggest you check the rules of the official WeChat account platform yourself. It is not recommended to receive advertisements frequently, which will cause users to resent customs clearance.