The golden age of street shops in Chongqing business district has passed, and rents may not rise again.

For a shop with an area of 67.2㎡, the total transaction price is about 6.5438+0.48 million yuan, and the unit price exceeds 220,000 yuan/㎡, while for another shop not far away, the total transaction price exceeds 24 million yuan, and the unit price exceeds 6.5438+0.7 million yuan/㎡. These are two shops that appeared in Daping business circle not long ago, creating a new height of commercial facade sales in Chongqing. For investors, the sky-high price is king? Is it an accident or a signal?

The unit transaction price of shops in Daping business district is 220,000 yuan/square meter.

Not long ago, this newspaper exclusively disclosed the news that an overseas Chinese from Canada invested to open a shop in Chongqing. Overseas Chinese bought two shops in Zone 1, Phase III, Longhu Times Tianjie, Daping Business Circle, with an area of 67.2㎡, and the total transaction price was about 6.5438+0.48 million yuan, and the other was about 24 million yuan, with a total transaction price of nearly 40 million yuan. Many people in the industry are surprised at this price. Among the five major business districts in Chongqing, the corresponding projects of Jie Fangbei, Guanyinqiao, Three Gorges Square, Yangjiaping and Nanping did not reach such a high transaction unit price. Taking Guanyin Bridge as an example, the highest transaction unit price of Langqing Square (community network forum) was listed as sky-high, and there was no sky-high king in Nanping wanda plaza. At present, Wanda has opened a 5-meter-wide independent street shop with a unit price of around 80,000.

Shop king is not necessarily the location that businesses need to rent most.

Is the king of shops necessarily the king of making money? An investor said:? You can be king only if you can rent it. Generally speaking, the area of paving a land king is not very large. If calculated by 200,000 yuan/m2, 500 m2 will cost 1 billion yuan, and 1 billion yuan can be used for land speculation! ? Recently, Mr. Zhou, who bought shops in several projects in Chongqing, told reporters about his views on the king of shops. He said that the small area and high unit price mean that the rent will be high when renting a house, so it is very important to choose the format.

? According to my understanding of the merchants, it is certain to pursue a better berth, but I also scored: Do you want to show your brand or make money by berthing? This determines whether he is willing to pay high rent. ? Mr. Zhou said that generally speaking, if the rent of the best store is higher than that of the left and right sides by more than 10%, the store next to Shop King may find a merchant before Shop King. Shop king is not necessarily the position that merchants need to rent most. For this, Mr. Zhou has a personal experience. I invested in a shop in Yangjiaping business district, which was basically the highest price at that time, at least 1000 yuan higher than other shops, but now the rent is similar to that of surrounding shops. ? Mr. Zhou said.

Profitability is the key to store investment.

For investment in shops, price is not the main thing, but profit is the key. For shops with high unit price and total price, the investment cost of large-capital sellers is high, but the income is relatively fixed, and the business form is basically fixed by developers, so it is difficult to operate other types of projects independently. For the overall operation of the project, many developers signed lease agreements with investors after selling their shops separately, which basically fixed the investment income. In terms of the wealth-making ability of the business circle, this method is not very cost-effective.

Now many developers choose a partially self-sustaining way for commercial projects. For a large amount of land and money, the developer's self-sustaining operation not only enhances the brand value, but also enjoys the property appreciation bonus, and controls the pricing power of the property in the gold business district in many ways, which not only attracts investors, but also seeks good rental income. This is a win-win situation for developers and investors. ? The industry insider said.

The most expensive shop in Chongqing is the snack lane of Guanyin Bridge.

Where is the most expensive store in Chongqing? Some people say it's Cross Gold Street in Jie Fangbei, while others say it's HM located in Tianjie in the north city. After many inquiries, the reporter found that these are not. Judging from the whole rental return, the rent in Jie Fangbei business district basically reaches 2000 yuan/month/m2, which is a good street shop in Jie Fangbei, while the rent in more ordinary areas can also reach 1000 yuan/month/m2. ? As far as we know, the highest rent of Cross Gold Street is close to 3000 yuan/m 2 per month, while some shopping malls, such as Meimei, Chongbai and Golden Eagle Fortune Plaza, etc. It's hard to say, because owners and businesses cooperate in different ways, but I know that the rent of a good location in metropolis is 2000 yuan/m 2 per month. ? An intermediary said.

An industry insider who has been engaged in store leasing for a long time in Jie Fangbei told reporters that there are many factors that determine the value of a store, such as geographical location, whether it is catchy or downgoing, whether it is a corner or middle, whether there are steps or flower beds at the door, whether the apartment structure is square, how big the studio is, whether there are pillars in the room, and the surrounding formats also determine the value of the store. ? If only calculated from the unit rent, the most expensive shop in Chongqing at present should be the channel for selling fried snacks in Guanyinqiao Hong Kong City. ? The insider said, for example, there is a berth at the corner of Xiakou that is less than 65438+ 100㎡. The monthly rent is as high as 50,000 yuan, and the unit price is close to 5,000 yuan/㎡. Is it worthy of the name? Shop king? .

? A customer who makes gold ornaments wants to open an image shop there. What are the conditions? Regardless of the cost, as long as it can be taken down? But it is basically impossible, because the owner's idea is to make snacks to the extreme and will not easily change the format. ?

The rent of street shops in Chongqing business district may not rise again.

The rent increase of commercial street shops in Chongqing has passed the golden age, and it is difficult to go up any more. When interviewed by reporters, both investors and people in the industry engaged in leasing intermediary expressed the same view. ? Since the second half of 2008, many domestic sports brands have expanded wildly, such as Li Ning, Anta, 36 1? Peak, Red Star, Kerr, etc. Their competition for street shops in the business district can be said to be at the expense of blood. What do we call it? Just need a tenant? Because they have to open a shop in a better position in the business circle. ? A person from the commercial real estate of the Hong Kong Shipping Group said that the rent level of the previous street was only 800 yuan/m 2 per month, but because of these? Just need a tenant? When 500 yuan arrives, the rent may go up soon.

The above-mentioned people in the industry who have been engaged in store leasing for a long time also said that from 2009 to 20 1 1, it is common for the rents of shops in business districts to increase by 15%~30% every year, and owners always sign leases once a year, and rarely sign leases with merchants for three years or more. ? But now, the sportswear industry is shrinking as a whole, and the number of stores, such as Jie Fangbei and Three Gorges Square, has stopped expanding or decreased significantly. ? The source said that other higher-end brands that can pay higher rents have chosen to cooperate with large shopping centers. From the last year, the enthusiasm of merchants for renting shops and the affordability of rents have declined, and the confidence of owners in raising prices is not as good as in previous years.