How to improve project planning ability

Project planning must become the core competence, and * * also attaches great importance to project planning. So what is * *' s current project planning ability? Through the joint meeting of the project planning presidents of Shenyang * * International Center, it is shown that there is not enough understanding of the problems to be solved in the mission of project planning, and there is a deviation in understanding depth. Judging from the speeches of the participants, such problems not only exist in this project, but also belong to a common situation. If the understanding of these two levels is not unified, it will lead to the fact that only the president can check the pass and will not pass it repeatedly, and the work efficiency will become low, and even some participants will be at a loss. During the National Day meeting, the framework of project planning report was established, and the region was established as the main body of operation. It should be said that the problem has been solved at the process and management level. Specifically, it includes the significance of the land parcel to the plate and the city, as well as the differences and uniqueness of property forms between the plate and the city. The above two points are particularly important for non-pure residential projects-that is, project value. I advocate that without a clear project value, we should not talk about product value. The value of the project is actually the strategic issue of the project. If the strategic problem is not solved well, it will be completely chaotic. * * The International Center is such a project. In the pure residential camp, no matter how the products are planned, there will be no competitive advantage if the floor area ratio is one, and only the price war can be relied on. From another point of view, the floor area ratio is only an objective data, which is the inevitable result of realizing the international lifestyle of comprehensive supporting composite properties. Who will say that the plot ratio of Wangfujing, Shennan Road and Nanjing Road is high? Of course, such a property form has its dominant and certain consumer groups, so it will not be the focus of debate to realize product strategy to meet such consumer groups; Of course, it is normal to repeat the above process several times according to hypothesis orientation and strict logic, which is a concrete process of offline work. So, what is strategic thinking? I won't talk about the knowledge of the industry. Basic strategic expertise is necessary, and the main personnel planning the project should be differentiated, focused and cost-oriented; SWOT analysis, Boston matrix; Leaders, followers, challengers and minority players have a deep understanding and can be used in project planning. What we lack is this piece. Without this piece, other advantages will lose their foundation. After the report came out, it was not high enough and valuable enough, and it became dull and boring. Financial indicators are just book wealth, and logic cannot stand scrutiny. For the project planning report, 80% of the key words are grasped: the unique value of the project; Target customer base; Product guidance; Overall average price; Average opening price; Internal rate of return; Start date. Moreover, we have always encouraged professionals to do professional things, but judging from the Shenyang * * International Center project, very professional things are not done by professionals.