Fu Yanbin's Life Experience

Fu Yanbin, born in 1964, graduated from Peking University and is currently the chairman of Jacky Real Estate Development Co., Ltd.

Jacky Real Estate Development Co., Ltd. (hereinafter referred to as Jacky Real Estate), with English name Rightway, was established on April 28th, 20 14, 199 1. At present, the registered capital of Jacky real estate is 3,897.93 million yuan. Jacky Real Estate has a land reserve construction area of 5 million square meters in Da, Jing, Ning, Chongqing, Chang, Xi 'an, Langfang and Huainan, and the project has an excellent geographical location.

Jacky Real Estate consciously fulfilled its social responsibilities, and the consolidated tax payment of its affiliated enterprises in a city in Dalian exceeded 654.38+0 billion yuan. In 2009-2009, it ranked 10 in Dalian before tax payment and 10 in Dalian before local tax payment, which made positive contributions to Dalian's local taxation. In other cities, the tax payment is also hundreds of millions.

Jacky real estate sincerely returns to the society, especially in education and charity. Over the past 23 years, Jacky Real Estate has been on the road of public welfare undertakings, taking social responsibility as its own responsibility, taking love transmission as its purpose, and persisting in devoting itself to educational public welfare undertakings.

In 2007, Jacky Real Estate invested more than 60 million yuan to build Gezhi Middle School, including playground, gymnasium, reading room, lecture hall and other facilities. Then invested more than 4 million to build a campus TV station and network center. The top hardware-supported learning environment in Gezhi Middle School.

Jacky real estate-love test is a major event during the college entrance examination in Dalian. Thousands of cars bearing the logo of Jacky Real Estate Love Test Team and tied with yellow ribbons offer their love to the society free of charge, which has become a household name card of Dalian people in Bincheng, and has been successfully held for seven times so far. Company employees and social caring people take the initiative to organize the Jacky Caring Team, paste the sign of caring to send the test, assume the social responsibility of making way for students and sending the test for candidates, and call on the whole Bincheng to convey love. 20 10 In the "Dalian Model" selection activity jointly organized by the Propaganda Department, Dalian Radio and Television Center and several authoritative media, Jacky Real Estate stood out. After public voting and media recommendation, Jacky real estate finally became the "Dalian model". At the same time, the love test has also been promoted to Dalian city-level brand model public welfare activities.

In March, 2005, Dalian Jacky Real Estate donated RMB 4 million in the first phase, and officially launched the "Jacky" Scholarship Fund for college students. Since then, Jacky has embarked on the road of public welfare to support education and help the poor. Jacky Real Estate invests 450,000 yuan as scholarship fund every year, which is used to support 240 outstanding poor college students with excellent academic performance in Dalian 12 University. Up to now, the "Jacky" Scholarship Fund for College Students has been supported for nine consecutive years, helping thousands of college students to study, with a total donation of more than 10 million yuan. Jacky Real Estate also provides part-time student positions for more than 1000 students in 20 universities. Part-time jobs can guide college students to enter their careers smoothly.

In 2009, Jacky Real Estate initiated the establishment of the first community education award fund "Jacky Community Scholarship" in Dalian, which was used to award candidates who were admitted to an institution in the Jacky real estate project community this year, and each person was awarded a bonus of more than RMB 1000. The "Jacky Community Scholarship" has been successfully held for five times, with more than 100 students, and the donation from Jacky real estate reached 100 million yuan.

Jacky real estate really cares about migrant workers. Migrant workers and regular employees of the company receive equal pay for equal work, and the participation rate is 100%. Comprehensive skills training, physical examination, tourism and other rights and interests can be well maintained. In just 20 13 years, Jacky real estate has created more than 654.38+10,000 ordinary jobs for migrant workers. Jacky real estate knows the importance of education. Seeing that a large number of migrant workers' children have lost the opportunity to go to school, Jacky Real Estate invested 4 million yuan in 2005 to set up the first public welfare fund "Jacky Scholarship Fund" in Dalian, donating migrant workers' children every year, so that a large number of migrant workers' children can return to school and feel the warmth of a civilized city.

So far, Jacky real estate has subsidized more than 5,000 poor college students and children of migrant workers. In addition, Jacky Real Estate donated nearly 20 Hope Primary Schools, and launched a book donation activity of "Spring Breeze Sending Hope", calling on owners and employees to donate idle books to help poor students. The activity received positive response from owners and employees, and a large number of donated books were sent to children in need.

Jacky Real Estate has been rated as "AAA Credit Enterprise in Dalian" for eight consecutive years, and won many honors such as "Trustworthy Financial Customer", "Top Ten Foreign-invested Enterprises in Liaoning Province", "Top 0 Private Enterprises 100", "Honest Taxpayer" and "Advanced Taxpayer" issued by Liaoning Banking Association. Our products have won many honors, such as Guangsha Award, Guangsha Cup Gold Award, Demonstration Project of Finished House, Intelligent Three-Star Implementation Plan for Houses under Construction, Top 20 Real Estate Credits in Beijing, National Real Estate Comprehensive Quality Innovation Award and so on.

Jacky Real Estate has built a complete industrial chain integrating real estate development, building installation, decoration, building materials production, property management, door and window processing, landscape design and construction, BT projects, etc. through its wholly-owned subsidiaries, such as Shenzhong Building, Jacky Decoration, Zhongyuan Building Materials, Jacky Property, Jacky Doors and Windows, etc., and has become a multi-regional and multi-market professional real estate company.

With rich experience in development and construction, Jacky real estate has developed three main lines: residential development, commercial real estate, hotels and industrial real estate. Three product lines have been built for residential products: Happy E-Family (a large community in the city center), Financial Family (a high-end community in the core area of the city) and Shangshui in Shang Feng (a large ecological community in the new city). And successfully developed Dalian Happy E-Family, Dalian Auspicious E-Family, Beijing financier, Beijing Shang Feng Shangshui, Nanjing Shang Feng Shangshui, Changsha Shang Feng Shangshui, Chongqing Jinyun Mountain Water and Chongqing Oak Garden projects.

Jacky Real Estate pursues management norms, and adheres to the institutional culture that the system is supreme and the system is greater than the chairman. The company aims at customer value and is market-oriented. Each process position within the organization is mutual customer, creating value and sharing value. Since 2000, Jacky Real Estate began to establish and constantly improve its own performance management system, forming a corporate culture in which performance comes first, performance determines everything and performance explains everything. Employee behavior is performance-oriented, data speak, facts speak. Corporate governance norms, transparent financial management and corporate behavior norms have been continuously improved.

Over the past ten years, the pace of real estate information management in Jacky has never slowed down, and the cooperation with UFIDA, a well-known domestic information software service provider, can be traced back to 14 years ago. From the initial introduction of NC financial management system to the comprehensive and orderly organization of PM system, CRM system, NC system, OA system, HR system, SC supply chain system and PM project management system, the top-down information superhighway of enterprises has been built, with unified planning and step-by-step implementation to create an efficient enterprise environment. E-core management process has been rapidly replicated in regional companies and industry companies through informationization, which precisely reflects the strong core competitiveness of an enterprise. In the past ten years, due to the comprehensive construction of information management, Jacky Real Estate has made great progress in brand promotion, maximization of four values, product quality and innovation, three-dimensional service, sales profit and core competitiveness. The informatization management of Dalian Jacky Real Estate has been accelerated from top to bottom, which has promoted the system, process and management of the company to achieve twice the result with half the effort, thus improving the efficiency and quality of Jacky Real Estate in corporate governance, operation management, product design and planning, product research and development, technological innovation and intelligent application.