Shopping mall activity planning

Shopping mall activity planning article 1 activity time: February1-February 17 (*** 17 working days).

Activity content:

First, the whole product is 20% off.

2-8.5% discount for the whole audience during the activity (20% discount for Baiyuan Street on the 6th floor).

Please refer to the counter for details of gold and silver jewelry, watches and cosmetics. )

Second, shopping for an hour is lucky for five minutes.

From February 8 to February 17, during normal business hours every day, customers who shop for 5 minutes or more will receive half of the amount of the purchased goods.

note:

1. All refunds are in the form of coupons (coupons A).

2. Lottery methods: 10: 10, 9: 00- 10: 00,11-.

3. Lottery location: the lottery site of the promotion service desk on the 6th floor;

4. Refund location: promotion service desk on the 6th floor;

5. Refund time: business hours of the day;

6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan;

7. The winning time shall be subject to the transaction time printed on the receipt of the cashier institution;

8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;

9. The coupon returned by this activity is valid for February1August-March 30, and will be invalid after expiration;

10, the lottery results will be announced on the spot and on the radio in time.

Activity description:

During the 1. activity, the manufacturer or supplier shall bear all discounts;

2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;

3. All investment managers and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once false discounting is found, the company will deal with it seriously according to relevant regulations;

4, customer service personnel should strictly supervise suppliers, it is forbidden to use defective products to cope with this activity;

5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;

6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;

7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;

8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;

9. Special sale brands require advertising in major media in Changchun.

During the activity, the VIP card discount function will be suspended and the integral accumulation function will be used normally;

During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;

Discount sales by manufacturers or suppliers, hanging banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.

Shopping Center Activity Planning Part II: Activity Analysis

The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, to commemorate Qu Yuan and to preserve folk traditions, many publicity activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education". And give back to customers, hoping to improve the popularity of shopping malls, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Second, the activity time

June x, 20__.

Third, the recommended activity title

Smell Ai's "pearl" thousands of miles away.

Four. Activity content

(A) "jiaozi, Love" Competition

On the day of the event, a jiaozi Production Competition was also held, which narrowed the distance between our store and consumers, and also enabled the contestants to enhance the feelings among family members through this event. After the activity, palm seeds will be distributed to social welfare centers such as nursing homes and nurseries.

Target audience: on-site customers or community residents.

Activity mode:

1, within 5 minutes, see which player's brown rice is wrapped quickly and well.

2. The top three and the most photogenic "Brown Award" are judged by the customers themselves.

3. The winners will issue corresponding "gifts".

Everyone who takes part in the competition will get a souvenir.

5. After the competition, send the completed palm seeds to social welfare centers such as nursing homes and nurseries.

Note: This activity needs to control the time and the number of participants.

(2) Dragon Boat Festival Xiangzi Fishing Competition

Activity time: June X.

Venue: West Gate of Shopping Center

Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!

Anyone who buys over xx yuan on the same day can participate in the "Xiangzong Fishing Competition", fishing once for over xx yuan (limited to 1 minute), fishing twice for over xx yuan, and so on, and so on. According to the "delicious jiaozi" caught, get the corresponding gift. The number of gifts is limited, first come, first served, until the fishing is over.

Props: several bamboo poles, ropes, zongzi, etc! The gift is the "Zongzi" you caught.

(3) "Stand up, Stand up" Egg-laying Competition

Activity content: Anyone who purchases over xx yuan on the day of the activity can participate. Each participant will hold an egg and let it stand naturally without any external force. The winner will get a gift, and the unsuccessful one will get a souvenir.

Activity time: 5 minutes, each person is limited to play once.

Venue: West Gate of Shopping Center

Target audience: Anyone who is interested can sign up for the event.

Expected effect: through this "new" gameplay, everyone will be happy to shop.

Verb (abbreviation of verb) activity promotion

1. publicity vehicle: rent 3 publicity vehicles to carry out activities and publicity in the main crowd gathering places in the city.

2. Members' mobile phone messages, reminders sent from the mall every 5 minutes through the public address system, X-display stands at the door, horizontal vises, etc.

Six, the coordination of various departments

1. The planning department is responsible for the planning and publicity of the event.

2. Business departments should do a good job in explaining activities and linking brand discounts.

3. The main service desk should do a good job of event broadcasting and customer explanation.

Article 3 of shopping mall activity planning 1. Activity time:

March 6-March 15

Second, the promotion theme:

Meet in spring and enjoy the beautiful scenery together.

Three. Activities:

Activity 1: Women love beauty, and fashionable and trendy products are newly listed.

Beauty-spring cosmetics market

Fashion women-fashion digital and mobile phones to create personalized women.

Happy Women's Articles —— Celebrating Women's Day on March 8th, and promoting large-scale new products of women's shoes, bedding and underwear.

Conference on Healthy Women-Nutrition and Health Products, Honey and Healthy Fruits

Charming woman-women's clothing home new product promotion meeting

Romantic Women's Articles-Gold, Platinum and Pure Gold Promotion Conference 09 New Welcome March 8th.

Sports women-sports and leisure 09 new brand new listing

Shopping mall activity planning Chapter IV I. Theme of the activity:

Happy Mid-Autumn Shopping Festival, lucky draw every day.

Second, the activity time:

September 9-September 18 (10 days)

Three. Main activities:

Activity 1: Shopping in 50 yuan with prizes every day.

1, activity time:

September 9-September 18

2. Activities:

During the activity, customers who have accumulated shopping in 50 yuan in xx can exchange their credit cards for one lottery ticket, 100 yuan for two lottery tickets, and so on. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.

3. Award setting:

First prize: Sanyo automatic washing machine, 10 set per day, 10 set per day *** 100 set per day.

Second prize: one Midea induction cooker, 20 sets per day, 10 * * 200 sets per day.

Commemorative prize: a set of Libai barrel washing powder, 100 barrel/day, 10 barrel/day *** 1000 barrel.

The winner will receive the prize within 3 days from the date of winning the prize.

5. Winners are required to pay 20% personal income tax, which will be collected and remitted by Xinglong Mall.

6. The final interpretation right of this activity belongs to Xinglong Mall.

Activity 2: Mid-Autumn Moon Cake Festival

1, Top Ten Gift Boxes for Cakes in China: Ten mooncakes from Beijing Daoxiang Village, Beijing Holiland, Shanghai Xinghualou, Xi Miqi, Guangzhou Restaurant, Guangzhou Lianxianglou, Zhongshan Budweiser, Chengdu Tianlun, Xinjiang Maiquer and Hong Kong Ronghua gather here, and you can taste the top ten famous mooncakes in China by buying one box.

2, the Mid-Autumn Festival gift fourth edition is fast: the teacher is unforgettable-send the teacher, repay the kindness-send the leader, the family is supreme-send relatives, reciprocate-send friends.

3. On September 8th, at 6pm, the Happy Mid-Autumn Shopping Festival was grandly opened.

On the evening of April 18, 18: 30-20: 30, the "Mid-Autumn Festival Night" was a large-scale song and dance party.

5. From September 9 to September 7, 17, a large-scale show and special performance by well-known moon cake manufacturers.

6. Crab exhibition, alcohol and tobacco exhibition, fruit exhibition.

Activity 3: Related promotion activities:

Teachers' Day department stores send gifts.

Wedding big action-wedding supplies month, gold shop, men's and women's clothes, bedding wedding gifts.

On September 9th, Xinglong Shoes City 99 yuan =200 yuan bought shoes.

Autumn clothes are all on the market.

Shopping Mall Activity Planning Chapter 5 Activity Time: March10-March 15.

Activity theme: Love is 3. 15 Love is connected with thousands of families.

Venue: xx Shopping Plaza

Subtitle: Focus on 3. 15. Complaining is more reasonable and polite.

Activity content:

First, the "five excellent" shopping plaza; Solemn promise

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of15, all customers who shop in * * Plaza can get a "service quality award-winning survey activity" at the service desk; Fill in the form and return it, and you can get a "good cup"; One.

4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

Second, Plaza Integrity interacts with you.

1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the * * shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the * * shopping plaza on the afternoon of March 15, and employ them as the plaza supervisor, who will be responsible for the commodity quality supervision in the * * shopping plaza and put forward various rectification opinions and suggestions to the company on a regular basis. According to the recommended adoption value, the Plaza will provide it with 20-20 value; /kloc-souvenirs ranging from 0/00 yuan.

Third, really give back to consumers.

1, your new dress is my heart.

(1) "Say goodbye to winter; Clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)

2 "into the spring; Hot sale of new products: any one-time purchase of spring clothes, casual clothes and shoes of all brands 120 yuan will be given a gift worth 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)

(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the year of the dog has a good taste to nourish the stomach.

① Plaza supermarket food area: A variety of leisure snacks are promoted at shocking prices.

② Fresh area of Plaza Supermarket: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)

③ Limited time special fruit 1 yuan 1 kg. (3. 15 at 9: 00 am that day-; - ; 10: 00, 3: 00 pm-; - ; 4 pm, 8 pm-; - ; 9:00; Weight limit of 2 kg per person)

Fourth, special planning: Love Pet xx Plaza-; - ; Buying gold is happy.

Come to xx Plaza to receive the lucky prize: 3. 10 sets of computer-printed use stamps were placed in different parts of the shopping plaza on the same day (making good use of integrity shopping safety). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk. (each person is limited to one set)

Coordination of activities:

Detailed rules for organizing promotional activities by commodity management departments

The purchasing center organizes products and arranges promotional activities by contacting the supplied goods.

The operation department implements the activity plan.

The planning center makes plans and implements advertising projects.

Shopping Mall Activity Planning Chapter VI 1. Activity Theme: Carnival Night

Second, the activity background:

On this day every year, do you feel lonely and busy with your study and life? Are you terrible? Your melancholy eyes show your yearning for a better life! However, there is nothing you can do. So now there is a good opportunity, that is, to release my long-lost passion and give myself a chance to relax. Heavy psychology needs to be released, lonely heart needs comfort from friends, and plain life needs a little excitement and romance. We advocate health, happiness, self-confidence and fashion to make life better! No matter what kind of psychology you are, please open your heart and experience this activity first. We will try our best to bring happiness to everyone.

Three. Organizer:

Fourth, the purpose of the activity:

In order to promote mutual communication among members of the association and enhance the tacit understanding of cohesion and unity and cooperation. And let everyone know each other, release themselves, give play to their advantages and increase their confidence. We will hold a party on June 1 65438+1October1Sunday Singles Day (a festival for all single young people) to create a stage for single friends to show themselves. Singles Day is said to have originated more than 800 years ago, that is, 1 1111October1. On that day, the total number of singles reached a record 8. Now Singles Day is not only one of the representative products of campus fun culture, but also a cultural form scattered in society. Here, I hope that single students can show their youthful enthusiasm and youthful vitality under our organization.

On that day, we will spend happily together, and let our smiles fill this "carnival night" and become beautiful memories in our youth.

Verb (short for verb) activity:

(1) Activity time: xxxx year 1 October165438+1October1Sunday, 6: 30-9: 00 pm;

(2) Location: lawn in front of c4 building in living area;

(4) Target audience: all members of xxx, invited guests and interested passers-by;

(5) Contents of activities;

(1) The opening chorus of all members (single love song)

(2) Singles Day Declaration was read by the International Liaison Department.

(3) Play games

(4) the implementation of the project by the practice department.

(5) Lottery link

(6) Playing games

(7) Performing programs in the office, planning department and propaganda department.

At the end of the party, everyone sang "Sunshine is always after the storm".

match

1, introduce yourself

Names, favorite fruits, animals, plants, etc. , will increase the difficulty. If you can't repeat what you said before, explain your reasons for liking it. Can help people remember each other's names and characteristics.

2, the paper cup is filled with water.

Five people in each group stand in a row, each with a paper cup in his mouth, and then pass the water from the front to the back without hands. It depends on the movements of his mouth and head, and the outcome is calculated according to the amount of water that reaches the finish line within the specified time.

3. Fifty cents each

Props: not needed;

Venue: just a little spacious, no special requirements;

Number of people: 10, just a few people, more people are more fun;

Personnel: both men and women are required, and the proportion is not limited;

Referee: 1. The commander in charge of issuing the call;

rule

In the game, one yuan for boys and fifty cents for girls.

Before the game started, everyone stood together and the referee stood by. The referee announced the start of the game and shouted out a sum of money (such as 3.5, 6 or 8.5). Once the referee calls out the money, the people in the game will form a small team of the money in the shortest time. For example, if it shouts 3.5, it needs a small team of three men, one woman and seven women or one man and five women. Please remember to act quickly, because resources are limited and there are few opportunities for average distribution, so comrades who act slowly may be defeated because they are short of a few dollars or a few cents, so it is better to do it when it is time to do it, and it is better to do it first when you see fifty cents. Of course, if you are quick to talk, don't blindly pull people. It is possible that the referee called 3.5 yuan, but your team became 5 yuan. That's when you need to kick someone. If you are hard, you will be hard. Generally, those who are mercilessly kicked out are the poor.

Key points of the game: quick response. As soon as the referee says the amount of money, he will know that the team of men and women can meet the requirements; Move quickly, too Grab fifty cents and kick a piece quickly and hard.

Intransitive verb activity budget:

(1) Rental of microphone, stereo and electricity: 200 yuan.

(2) Small gifts: (See Laura's sponsorship for details)

(3) Snack fee: 200 yuan.

(4) Cost of making invitation letter: 50 yuan.

(5) Poster and banner production cost: 150 yuan.

Seven. Activity flow:

1, the whole chorus (single love song) opens.

2. Look at the Singles' Day Declaration of the International Liaison Department.

3. play games.

The internship department will perform a program.

5. Lucky draw.

6. play games.

7, by the office, planning department, the propaganda department to implement the program.

8. Finally, everyone sang "Sunshine Always After Rain" to encourage each other.

VIII. Business Promotion

Pre-publicity:

On the one hand, use banners and posters to enter this activity? Publicity, on the one hand, vigorously promote your company's brand and products.

Use invitations to promote business.

On-site publicity:

In the get-together, there will be interaction between merchants and participants, and small gifts provided by merchants will be sent out to improve the popularity of products in the hearts of students. The details can be determined by both parties through consultation.