Jieju

Jianye and China Shipping, from the perspective of style alone, are roughly at the two ends of feelings and rationality. Now, the two sides have carried out strategic cooperation.

According to Guan Wei of Jianye Group, the signing ceremony of strategic cooperation between Jianye Group and China Shipping Group was held in Zhengzhou on February 18. The two sides will carry out in-depth cooperation in areas with good development prospects, such as comprehensive real estate development, urban infrastructure construction, assembled architectural design, general contracting of construction projects, and property management supply chain.

In the two months after the year before last, Jianye successively carried out strategic cooperation with Dianjian Real Estate and China Shipping. Cooperation gap, continue to gradually adjust the structure, reduce the management level. The release of the cooperation with China Shipping is only four days away from the media forum after the reorganization of Jianye Group. Continuous development continues to release confidence.

Scraping bones and slimming to find friends.

Just last week, the rumor that Jianye laid off 6 1% employees caused great concern and the market reacted fiercely. It seems that the more layoffs, the more tight the company's funds.

Jianye held a media forum to clarify, and Hu Baosen said that the structural adjustment from Level 5 to Level 3 is a reform that has been brewing for half a year. For 6 1% layoffs, Dai, vice president of Jianye Group, added that this is untrue and misunderstood.

Hu Baosen said that this is a self-reform: "Even if there is no rainstorm and three outbreaks, this reform will continue. It's just a rainstorm disaster, and the occurrence of three epidemics has forced the blade inward, scraping the bones first. "

Half of the layoffs in structural adjustment may be misreading, but in the downward stage of the industry, it is not uncommon for enterprises to lay off employees, reduce fat and slim down, and survive the cold winter.

In terms of performance, policy regulation combined with the rainstorm epidemic has led to a decline in the overall sales of the industry, and Jianye is no exception. 20265438+0-February September, the average sales volume decreased by 30%. However, Jianye's performance in the upstream and downstream industrial chains has increased substantially.

Particularly prominent is that during the period of Jianye Group, the output, sales volume and contract amount all increased, and the sales volume of prefabricated building components and products increased from 365,438+04,000 cubic meters in the year ending February 365,438+0 to 2026,5438+0,654,38+0, an increase of about 33%.

At the same time of performance growth, Hu Baosen also found an ally with investment. 202 1, 1 1 October, Youzhu Zhizao found the exhibition investment Guanglianda. After the subscription is completed, Hu Baosen holds 65.28% and Guanglianda holds 9.67%, making it the second largest shareholder.

Then, the real estate industry began to find friends. On the last day of 20021,Jianye Group signed a strategic cooperation agreement with China Dianjian Real Estate Group, and signed a similar agreement with China Shipping more than two months later.

Regarding the search for partners, or the adjustment under all these uncertainties, Hu Baosen said at the forum: "I wrote a short article called" Moving Forward in Change and Invariance ". This time, too, the organization has changed and the hierarchy has been compressed, which may lead to assets in the future. Now Vanke is also exporting assets and shrinking the table. We may have to find new partners for some projects, some shopping malls and hotels may be acquired, and we may also sell these assets. Maybe our business strategy will change, and our development indicators may also change. But what remains unchanged is the initial heart, the values will not change, the strategy will not change, and the belief in sticking to the position and sticking to the initial heart will not change. "

China Shipping and Jianye "Friends Circle"

In the recent cooperation, Jianye Group pointed out that it will carry out in-depth cooperation with China Shipping in areas with good development prospects, such as comprehensive real estate development, urban infrastructure construction, prefabricated architectural design, general contracting of construction projects, and property management supply chain.

From the cooperation content, in the assembly building and agent construction business, property management supply chain and so on. The new life performance of Jianye Group's Youzhi Zhizao, Zhongyuan Jianye and Jianye has continued to grow, and rapid development can help China Shipping. In terms of real estate, the steady "profit king" China Shipping has relatively abundant funds. A month ago, China Shipping just bought the shares of Guangzhou Lihe Company held by Agile and Shimao for 3.7 billion yuan. Its main asset is the "Guangzhou Asian Games Town" commercial-residential mixed complex, and China Shipping will hold a total of 73.33%. In addition, China Shipping has more experience in cost management and products, and Jianye can use the brand power and capital of China Shipping.

In fact, in other business lines, both companies have layouts.

In China Shipping, Yan Jianguo once put forward the "five divisions" of market, enterprise, investment, management and product strength. In the future investment differentiation of the industry, Yan Jianguo believes that there are more opportunities for enterprises with urban operation capabilities such as commercial assets investment operation, urban renewal and old transformation.

Therefore, China Shipping is constantly adjusting its diversified business and has determined three levels (today (real estate development) and tomorrow (commercial real estate, etc.). ) and the day after tomorrow (new industries such as pension, education and logistics) constitute the orderly allocation of resources. In Henan Province, Jianye has a wide range of diversified businesses, including two large-scale cultural tourism IPS, eight Jianye canteens, 10 Jianye Hotel, seven shopping centers and four green bases in the province, as well as other five-star hotels, commercial and cultural tourism complexes. In some cities, it has also taken over 5A scenic spots and supporting facilities.

Two months ago, the cooperation between Jianye and China Dianjian Real Estate Group was similar. Jianye Group said that the two sides will carry out diversified cooperation in urban comprehensive development, industry and real estate development projects on the principle of "giving priority to resource allocation, preferential cooperation conditions and optimizing decision-making procedures".

Liu Weixing, co-chairman of Jianye Group, said that Jianye and Dianjian are highly compatible in values and highly complementary in business. The two companies will cooperate extensively in real estate development, light asset agency construction, property management, prefabricated buildings and other fields, and work together for the healthy, sustained and stable development of Henan's economy.

Jianye has made many new friends and said that it has entered a "strategic consolidation period". Next, we should adhere to three words: "less, small and good", that is, reduce the opening of new tracks, stop pursuing excessive scale growth, and let enterprises do better and better.

It can be found that during the consolidation period, Jianye's circle of friends in the real estate field has gradually expanded to central enterprises.

Get along with partners, Hu Baosen thinks it is the responsibility to develop steadily.

"Zhongyuan Jianye has more than 200 partners, Jianye Real Estate has more partners, and Jianye's new life has many partners and friends, including financial institutions. These aspects are all stakeholders of Jianye. Next, we can only develop steadily, and we must develop steadily because of this responsibility. " He said.

Jian ye yun Jing

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