Job Recruitment Website - Property management - How to solve the problem of "sweeping the building" efficiently?
How to solve the problem of "sweeping the building" efficiently?
1, recruitment needs various assessments.
Whether the business can be developed depends on one's own ability and quality, so we must grasp several key points in the early recruitment:
First, be passionate; Second, be good at learning and summarizing; Third, we must have indomitable toughness; Fourth, be diligent.
2. Training should be improved.
The first is the training of corporate culture. For business, we must have confidence in our company and products, be proud of being a member of the company, and be domineering.
Secondly, product knowledge training.
Although merchants are not shopping guides, they should also have the knowledge base of shopping guides, because they have no products to communicate with customers, and it is difficult to make customers interested in our products and brands without a large number of products.
3, service etiquette training
Running empty-handed or backpacking into the community to face customers can easily cause customers' resentment. Some owners will also think that they are liars, and their credibility is not high. Service etiquette is a trustworthy business card when customers don't know our products and brands.
4, conversation skills training
It is logical to say what to say and what not to say in front of customers. If you don't train in advance, you will lose many opportunities and business.
5, workflow training
It is necessary to teach business personnel how to carry out their work, what they should do every day, and what is the significance and essentials of completing each task, so as to guide them to carry out their work.
In addition, mental training is also very important. Just entering a new industry to do business, it is difficult to make great achievements in the early stage. If the mentality cannot be adjusted well, the team will easily fluctuate, so this training is very important.
6. Collect real estate information
Through the network, on-the-spot investigation (construction site and sales office), newspapers and other ways to understand the local market situation in various districts and classify and summarize.
First of all, we should know which communities have just handed over, which are to be handed over in the near future and which are under construction;
Secondly, we should know the geographical location, house price, scale and community type (commercial housing, relocated housing, fund-raising housing, etc.). ), purchase crowd, delivery date, property phone number, etc.
7, information analysis and classification
The classification here is mainly in two aspects:
First, follow up according to the delivery time classification of the community;
Secondly, through the analysis of the above information, we can sort out which customers in the community are potential customers of our products, and divide the community into key offensive categories and appropriate attention categories. For key offensive categories, it is necessary to concentrate manpower, financial resources and material resources to carry out violent attacks. For appropriate concern categories, you can simply send a single page or conduct appropriate publicity.
8. Dividing areas
Leaders divide the whole market into several operating points according to the administrative region or economic region of the local market, or designate each merchant to be responsible for several properties. Usually one business is responsible for 2-3 properties, and both of them are too busy.
9, material preparation
One of the main purposes of the salesman sweeping the building is to spread the information of his own brand and products, so you must bring enough publicity materials when you visit.
Especially for salesmen in the building materials industry, they must also bring color renderings of their products. It is best to tailor several schemes for the owner's room type, so that the owner can watch and choose freely. If there is no pertinence, the owners will generally not be interested.
In addition, brochures and leaflets are also necessary, even if the owners are not interested, we can do it.
Put a book or a few pages there, maybe the owner will flip through it. As long as he remembers our brand, there is a possibility of a deal.
10, customer information collection
Customer information collection is another main purpose of salesman sweeping the building, and it is also one of the bases of single quantity source.
Salespeople usually go door-to-door from the top floor to the bottom floor. When they meet the owners at the scene, they must communicate in time and introduce our products and brands to customers. In addition, the topics to be discussed must be expanded, which can give customers more suggestions and opinions on decoration, and also solve customers' various questions about decoration, so that customers feel that we are good at decoration. As soon as the topic is opened, if there is much to talk about, customers will naturally believe us, so it is easy to leave contact information.
If the owner is not at the scene, it is necessary to communicate with the workers, foremen or designers at the scene to understand the general situation of the owner, and also to leave your own contact information for later tracking.
-End-
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