Background of Meikangxi Food (Shanghai) Co., Ltd.

Meikangxi China sales general agent: Meikangxi Food (Shanghai) Co., Ltd. Meizelin China sales agent: Meizele Food (Shanghai) Co., Ltd.

20 13 in order to let more China babies enjoy the high-quality and safe high-end infant milk powder in the United States, Meikangxi Food (Shanghai) Co., Ltd. was established by Meikangxi Nutrition Co., Ltd. and Shanghai Wanyuan Group * * * as the sole operator of "Meikangxi" infant formula milk powder brand in the Asia-Pacific region, and was exclusively responsible for the total distribution of Meikangxi series products in the Asia-Pacific region.

Under the strict supervision of Minos in the United States, Wanyuan Group, a well-known Shanghai investment institution, was entrusted by Minos to take charge of the operation and management of Meikangxi Food (Shanghai) Co., Ltd. by virtue of its advantages in China market investment and operation.

The establishment of Meikangxi Food (Shanghai) Co., Ltd. is the first step for Minos Nutrition Company of the United States to formally enter the China market. From then on, infants in China will also be able to enjoy a new generation of infant formula milk powder-Meikangxi, which originated from American original cans.

Minos Nutrition Co., Ltd. is a local American enterprise specializing in the research, development and production of nutritious food for children in the world.

Minos Nutrition Co., Ltd., headquartered in Acadia, California, USA, adjacent to Los Angeles, is one of the professional nutrition research and development institutions in the United States, integrating R&D, production and sales. Is a comprehensive children's nutrition company, its factory has the first-class children's nutrition food laboratory and fully automated production equipment and management system in the United States. Minos focuses on the research and development and production of children's nutrition products, and maintains long-term good communication and cooperation with nutrition experts all over the world and international authoritative pharmaceutical institutions. It deeply studies the key nutrients affecting infants' eyes, brain, bones, metabolic system and immune system, as well as infants' intake problems, dietary needs and consumer taste preferences in different parts of the world, aiming at developing high-end nutritional products and providing healthy and safe food solutions for children around the world. The continuous attention to R&D and the continuous investment in high R&D funds have enabled Minos to make new breakthroughs in the development of high-end nutritional products. The developed high-quality maternal and child products have received enthusiastic response from the market, won unanimous praise from many international children's nutrition experts and won the trust of consumers. Minos knows that children's nutritious food is related to the happiness of a family, so he pays special attention to quality. Every new product produced by Minos, from research and development to production, from logistics to sales, strictly follows the FDA standards of the United States, and every link reflects the rigorous attitude of being responsible for the baby, the product and the brand. In 20 12, Minos cooperated with American authoritative pharmaceutical company Bailigao Pharmaceutical Group with FDA qualification, and based on the demand of China babies for high-end nutritious food, combined with the actual situation, developed a new generation of infant formula milk powder-Meisuer Meikangxi "Yuzhi 365". Melzel Meikangxi "Yuzhi 365" is produced by Bailigao Pharmaceutical Group, the world's leading health nutrition supplier. Bailigao Pharmaceutical Group is the largest store brand manufacturer in the global OTC drug market, and has passed the ISO900 1:2008 quality management system certification and FDA annual inspection. In order to better cooperate with the development of Chinese mainland market, Minos Nutrition Co., Ltd. of the United States has established a long-term strategic cooperation with Shanghai Wanyuan Investment (Group) Co., Ltd., and jointly invested in the establishment of Meikangxi Food (Shanghai) Co., Ltd., which is fully responsible for the product marketing of Minos Meikangxi series products in Chinese mainland.

Minos is in China and melrose is in China.

A new wave of baby boomers in China and parents' care for their children have led to a sharp increase in the demand for infant milk powder. On the other hand, the market is flooded with fake foreign brands and counterfeit brands, which makes the China municipal government issue the strictest supervision policy for the milk powder industry in history. Strong market demand and strict government supervision are precisely the best opportunities for many enterprises with strength and excellent quality. So Minos came. In fact, Minos has been paying special attention to China and interested in the China market, but has never had a suitable partner. This is really because Minos' requirements are too harsh, and it is difficult to find a company that meets its standards and has an international vision. After comparing several powerful operators, Wanyuan Group, a well-known Shanghai investment institution, stood out with its brand operation and investment strength, and finally became Minos' only partner in China.

Wanyuan Group Partner-Meikangxi Food Company Meize Food (Shanghai) Partner)

Wanyuan Group, founded in 200 1, started from the real estate industry, and its business rapidly expanded to the development fields of sales and property services, international trade, hotel management, cultural industries and so on. In just over ten years, Wanyuan Group has developed into a powerful large-scale professional investment enterprise. Seeing the fluctuation of domestic dairy products market, Wanyuan has been actively seeking overseas partners out of commercial sensitivity and social responsibility. Minos is good at research and development, cooperates with many authoritative organizations in the world, and has excellent qualifications. Is the ideal partner. At the same time, Wanyuan Group won Minos' appreciation for its excellent brand awareness and marketing operation ability, and successfully became Minos' only partner in the Asia-Pacific region in the competition of several enterprises with similar strength. In order to facilitate the brand marketing and promotion of Meikangxi brand in China, the two parties jointly established Meikangxi Food (Shanghai) Co., Ltd. to provide high-end consumers in China with safe and high-quality infant formula from the United States.