Investment media network teaches you to write soft text copy

How to write soft text? Soft writing is essentially a means to promote marketing. It can make people gradually familiar with the object of soft text promotion, and naturally accept and use it. Modern society is an era of information explosion, so soft text came into being. At present, there are more and more netizens, and more and more people browse articles and ask questions on major social platforms on the Internet. So can netizens learn more when browsing these contents? So how to write a soft article? How to promote the content while closely combining with the article? First, write an attractive soft title 1. Soft writing is different from other types of articles. Soft articles are generally written on the surface, but they are actually articles published by merchants to promote products and brands, so be sure to indicate your interests directly in the title! 2. People are generally interested in new things, and creating soft articles with freshness often causes great ripples. This kind of soft text can get more forwarding when it spreads on the network. The words in the title of soft text can generally include: first time, first time, leading, innovation. 3. Living in this world, people are bound to be wrapped in affection, friendship, love and other feelings. We can use this feature to catch a word "love" in the title of soft articles and impress readers with "love". When writing this title, the author must throw in other points of writing the title, but everything must revolve around one core, which is to attract people's attention and make people bear it. Then when the title is written, you need to start writing the content. If you want to write a good soft article, you must classify the types of soft articles and implant them according to different types of soft articles. According to my working experience in the investment media network, I summarize the common types of soft articles and their writing skills as follows: 1. It can stimulate readers' desire to read through interesting stories; Then the plot is subtly transferred to the promotion of products, but the characteristics of soft text promotion are still maintained, that is, "soft promotion". Taking the story as the main body and mapping the product in the plot can promote it, instead of deliberately or artificially letting readers find the advertisements in the text themselves. People are actually contradictory creatures, and many people flaunt the result theory. In fact, people's views or cognition of the same thing will be very different in different States. Readers themselves find that people are more inclined to believe the former than others' colorful descriptions. Example of appreciation of classic story-based advertising soft text: In a simple primary school classroom, the teacher is finishing today's painting class. After I learned some basic painting skills in the afterlife, I said to the children in the classroom, "Today, you can draw whatever you want." Teachers actually do this to exercise children's imagination and creativity. In this way, the bell rang, and a picture full of childlike interest and rich imagination was created, colorful and eclectic. But surprisingly, the teacher found that a little boy's painting style was very different from other children's: black brush, whole piece of black and white paper, one after another, never stopped. When the boy came home, he still kept drawing his own "painting" on the paper, and the sound of "rustling" never stopped. This situation was seen by the children's parents. Looking at the behavior that the child can't understand, parents are very worried and don't know what happened to the child, so parents invited a family doctor. When the elderly doctor seriously asked some questions about the child's current situation, the child simply had no time to take care of it, and was still addicted to the painting, and the "rustling" never stopped. With more and more paper covered with black paint all over the room, the little boy still showed no sign of stopping writing, and the old doctor didn't know why, saying that he had never seen such a "disease". When the careful teacher was sorting out the students' desks, he found a jigsaw puzzle in the little boy's desk, and suddenly realized that the boy's painting that never stopped for a moment was to draw this jigsaw puzzle. Later, teachers, parents, doctors and nurses put these pictures together one by one in the gym, and finally a lively and lovely black animal appeared on the paper. It turned out that the little boy created a whale, a huge whale, and he spelled out his imaginary whale with countless black pictures. At this time, an advertisement appeared on the whale: "How to encourage a child? You must use your imagination. " The purpose of the advertisement is to appeal to people to support the Children's Development Foundation. This is the soft text of public service advertisement, or public service advertisement is more suitable for story advertisement. Public welfare is the most soft advertisement that fits human nature. Because it does not contain utilitarianism, it is more easily accepted by the masses. People are emotional animals, just as we cry when we see warm movies, laugh when we see excellent comedies and get excited when we see patriotic movies. In stories, our emotions are more easily aroused. According to different types of products, stimulate specific emotions through different types of stories. Under such emotions, people have impulsive consumption. Someone once said: "The best marketing method is to make people think. When people think about it, the conversion rate of marketing will be greatly reduced. Second, intuitively show the strength of the enterprise, or brand awareness, speak with strength, and directly convince consumers that this enterprise is great and this brand is famous. Simply put, it is the "showdown method." Appreciation of classic narrative advertising soft text: Take the advertising soft text of fragrant fluttering milk tea as an example: the pioneer of cup milk tea has been leading the sales for six consecutive years. Sell more than 700 million cups a year, and you can circle the earth twice together. Short advertising words, but the content of the advertisement to the extreme. First of all, "the pioneer of cup milk tea" explained the qualification and strength of his brand. Then "leading sales for six years in a row" shows that this enterprise is not only experienced, but also its brand awareness is still hot today, intentionally or unintentionally putting its brand position in the first place in the milk tea industry. Then the data of "selling more than 700 million cups a year" makes people impressed by this huge data, but intuitively reflecting the quantity with the number of more than 700 million cups of milk tea often forms a specific impression in people's minds. Some experts say that most people cannot have an intuitive impression of big data. For example, people know that a product sells 5000 pieces a month compared with 50000 pieces a month, but they have a lot. It will not affect people's purchase choices to a great extent. Because of this, the last advertisement is the essence. Finally, "the connection can go around the earth twice." "This sentence directly turns big data into people's actual impressions, which can be said to be the finishing touch and the essence of this advertisement. On the one hand, this sentence directly visualizes 700 million data, secondly greatly improves the effect of mass communication, and finally does not rule out the possibility that people will create more topics and stalks based on this sentence. Narrative advertising soft texts often make readers have an intuitive emotional impact through straightforward and meticulous typesetting. Through real data, the most intuitive marketing can be produced in many cases. Of course, many new enterprises or brands may not have much luxury data. At this time, "doing data" is also essential. How to make your business package more "rotten" and look taller? Image public relations may be a very good choice. Third, popular science or story-telling soft articles are more interesting or plot-like than news or propaganda soft articles, which is why popular science soft articles are more popular with readers, easier to spread in today's pan-entertainment society, and strive for the first right to speak in traffic. The advertisement "193 1" produced by the local climate control group for Baique Ling promotes the customized gift box "Moonlight Box" for Baique Ling's Mother's Day by telling a suspense story with a miraculous turning point in the Republic of China. Nostalgia and the reversal of gods in the Republic of China created a phenomenal screen. Behind the reading volume and the explosion of friends circle is the bleak marketing data. 193 1 has a reading volume of 30 million+,but the conversion rate is less than 0.00008, and the monthly sales of Moonlight Box Tmall is only over 2,000. At this moment, two voices appeared. One voice thinks that this advertisement is a failure. It is believed that the value of advertising should be the praise of consumers to the product itself after watching the advertisement, not from the advertisement. The idea is aimed at the influence of advertising on products. From the results of product marketing, the extremely high reading volume is in sharp contrast with the extremely low conversion rate of Baique Ling, and advertising has not brought obvious growth to Baique Ling's sales. Another voice thinks that the advertisement of Baique Ling Shen Ling is effective, which is based on the spread of advertisements. Looking at the communication effect alone, this advertisement is actually successful, and the power of brand display cannot be underestimated. This is the true meaning of advertising. Under the background that it is difficult for consumers to concentrate, an advertisement brings so many displays to the brand and attracts the attention of all consumers. In fact, it is a very successful advertisement.