600 million property

The well-known music education brand Xiaoyin Coffee exploded, and its debt may exceed 600 million yuan.

The well-known music education brand Xiaoyin Coffee is thunderous, with debts exceeding 600 million yuan, and Xiaoyin Coffee is still fermenting. At present, some parents have reported to the police station and relevant economic investigation departments for registration. Silver Cafe, a well-known music education brand, is thunderous and in debt of more than 600 million.

Silver Cafe, a well-known music education brand, has a debt of over 6 1. Under the background of crazy expansion and suspected capital chain break, the well-known music education brand Xiaoyin Cafe has fallen into a storm of public opinion.

Late last night (June 23rd), millions of fans, big V "Wang Zuo Zhongyou", posted a complaint on personal social platform to protect their rights. According to Long's complaint, although "Wang Zuo Zhongyou" only bought more than 20,000 classes in Xiaoyin Cafe, more parents paid tens of thousands of tuition fees in advance, many of them only took a few classes, and then they met a storm in Xiaoyin Cafe.

According to Wang Zuo Zhongyou, including the fees owed to teachers and employees, Xiaoyin Coffee owes 600 million yuan. "Now this company, the phone can't get through, and the company WeChat has also blacked us out."

Judging from the accusation article in Zhongyou, this paper points out the "three major scams" caused by Joe, the actual controller of cafes and cafes: falsely claiming that the company has a supervision account, government subsidies, and endorsement by the state. "Wang Zuo Zhongyou" expressed the hope that the relevant departments would strictly investigate Qiao Mengyue's capital flow and various fraudulent acts, let conscientious lawyers intervene, find out his illegal acts and make him pay the legal price.

As a well-known music education brand, Xiaoyin Cafe was once plagued by rumors such as "tight capital chain", "arrears of employees' wages" and "running away".

More than ten days ago, Li Ai, the founder of the brand, responded to questions on the social platform, saying that Xiaoyin Cafe did encounter difficulties. "On the one hand, due to the uncontrollable external environment and insufficient internal expectations for environmental changes, Xiaoyin Cafe is currently short of funds and difficult to operate; On the other hand, in view of the epidemic prevention work arrangement, Xiaoyin Cafe really can't carry out business activities normally without receiving the notice of permission to resume work from the higher authorities. "

Li Ai also said that due to the shortage of funds, I hope parents can give Xiaoyin Coffee some time and continue to serve students, and postpone the refund. I sincerely hope that teachers can resume teaching as soon as possible under the premise of accepting the phased plan to ensure the progress of students' music learning.

The well-known music education brand Xiaoyin Cafe exploded, and the debt or debt of Xiaoyin Cafe, a music training institution with more than 600 million yuan, is still fermenting.

"This matter is helpless, shameless, heartless, powerless and lawless." On June 23rd, Wang Zuo wrote a letter of complaint from his personal experience. Small silver cafe charges a large amount of tuition fees paid in advance by parents, and the company has gone to the empty building.

In Wang Zuozhongyou's article, he described that thousands of parents were forced to suspend classes, and the salaries of training teachers and employees were also in arrears. He also said that the amount of arrears involved in Xiaoyin Coffee is estimated to be as high as 600 million yuan.

As of the time weekly reporter's press release, Xiaoyin Coffee did not respond positively to the number and amount of people affected.

At 3: 00 pm on June 24th, Time Weekly reporter visited Xiaoyin Coffee Education Institution located in Goldman Sachs Building in Tianhe, Guangzhou, and found that the door of the institution was locked and the building was empty. Through the glass door, you can see that the internal items are well placed. On the left hand side of the door, there is a black piano near the door, and there is also a poster of "6 18 pre-sale limited discount places".

(The gate of Guangzhou Campus of Silver Cafe is closed, and there are still 6 18 promotional advertisements indoors. Photo by Times Weekly reporter)

An insider of Goldman Sachs Building told the Times Weekly that the Silver Cafe was closed last week, and recently some parents came to inquire about the situation. "Some parents who have reported their children to work will come and ask a few questions, but I am not sure about the specific situation."

On the same day, Time Weekly reporter called the relevant person in charge of Loudong Property Management Company, and the other party said that Xiaoyin Cafe was closed on June 14, and no one has been found since then. "Silver Coffee still has some property fees unpaid, and the specific amount is not convenient to disclose. We have reflected the situation to the streets and police stations. However, the person in charge of Xiaoyin Coffee Shanghai Head Office has not been contacted yet. "

The Times Weekly reporter was informed that at present, some parents have reported to the police station and related economic crime investigation departments for registration. On June 24-26, the reporter of Time Weekly repeatedly contacted Shanghai Lai Yiqi Culture Communication Co., Ltd., to which Silver Coffee belongs. As of press time, no reply has been received.

The bail-out plan has been repeatedly postponed.

"I spent 40,000 yuan in the Silver Cafe and signed up for 140 skill class +40 literacy class. They also gave 60 extra classes." On June 25th, Guo Qiu (a pseudonym) from Guangzhou told the Times Weekly reporter that a month ago, she had enrolled two children in the musical instrument training class of Xiaoyin Cafe, but at present, she has only attended seven classes, leaving 38,444 yuan.

"As a teacher, my salary per class ranges from 230 to 330 yuan. From February to now, my salary has not been paid. " On the same day, a part-time teacher of Xiaoyin's coffee vocal class told Time Weekly that she was owed a total of 30,000 yuan.

(Notice posted at the entrance of Guangzhou Campus of Xiaoyin Cafe)

The crisis of suspension of classes and unpaid wages broke out half a month ago.

"I urge teachers and parents to give Silver Coffee some time and opportunities to get him out of trouble." On June 13, Li Ai, the founder of Xiaoyin Cafe, posted a letter to parents and teachers of Xiaoyin Cafe on WeChat WeChat official account, saying that Xiaoyin Cafe is facing financial difficulties due to multiple factors and is trying to seek external policy financial support and various financial assistance. "

Li Ai said that a "relief plan" will be drawn up, and online tutoring courses will be answered in an organized and planned way. "Teachers who participate in the relief plan will be paid in installments according to their historical unpaid class fees." A more detailed plan of the plan will be announced on June 17, and parents are expected to "suspend the refund".

It is reported that the program is taught online, and students who participate in the resumption of classes normally consume class hours. One class hour is deducted from the last class. Online courses are the same as offline courses, and the consumption does not exceed 4 classes per month.

"According to the plan, each teacher can give classes to 20 students every week, and each student can only have one class at most every week, and each teacher can only have 80 classes at most 1 month." Chen Kai (pseudonym), a staff member of Xiaoyin Cafe, told the Times Weekly reporter that if the teachers who participated in the plan can get 130 yuan for a single class, the accumulated course fees owed by the organization from February to May will be temporarily paid, and the salary of the current month will be paid from the 5th to the next month 10.

But until now, the plan has not been implemented. Chen Kai said that the plan was originally scheduled to start in June 17-27, and was later pushed to July. According to the latest news he got, the "rescue plan" will be postponed to August 1.

(The Guangzhou campus photographed by Time Weekly reporter, the door of Xiaoyin Cafe is closed)

"The Guangzhou campus is directly closed and does not participate in the bail-out plan." Qiu Chen told the Times Weekly reporter that she was informed that online courses would not be arranged here in Guangzhou, and the money would be refunded directly when the institutional funds came down. "But when there will be funds and how much can be refunded is unknown."

Back in 2020, Silver Cafe is in a stage of rapid development. According to the announcement of Xiaoyin Cafe, in 2020, the company's revenue will reach 260 million yuan. In the context of the epidemic, the year-on-year increase of 20 19 still exceeded 200%. Silver Cafe predicts that by the end of 20021,the number of stores will be expanded to 22, and the annual revenue will exceed 600 million yuan.

At present, Xiaoyin Cafe has not made an official response to the amount of arrears, and the amount of arrears circulating in the market is 600 million yuan, which may come from the above data.

At the same time, according to Caijing, insiders of Xiaoyin Cafe revealed that at present, Xiaoyin Cafe involves arrears of class fees, faculty salaries and other funds, or as high as 600 million yuan.

"As far as I know about enrollment, about 20,000 parents are affected. Based on the per capita payment of 30,000 yuan, the amount involved is conservatively estimated at 600 million yuan. However, some of these courses are consumed, and some teachers generate salary settlement, so the algorithm of 600 million yuan is not rigorous. " Chen Kai explained this to the Times Weekly reporter.

Various enrollment methods

In any case, the amount owed by Xiaoyin Coffee this time is not a small amount.

Xiaoyin Coffee's previous routine of "sucking gold" has become the focus of parents' complaints. "Silver Cafe tries its best to cheat her parents by cheating. Such impudence really makes me angry. " Wang Zuo Zhongyou said in the article.

Wang Zuozhongyou revealed in the article that the operation logic of enrollment in Xiaoyin Cafe is as follows: First, the publicity company signed a fund supervision account cooperation with Shanghai Bank to let parents relax their vigilance and pay high tuition fees in advance; Then, through government subsidies, vaccine subsidies and other means, induce a large number of courses to be purchased at one time; He also "advertised" that he was a state-owned enterprise under the Shanghai Communist Youth League Committee to gain the trust of his parents.

(Source: Network)

However, the above means soon fell apart. According to relevant media reports, after the incident of wage arrears in Xiaoyin Cafe broke out, Bank of Shanghai said that the so-called cooperative signing of fund supervision accounts in Xiaoyin Cafe only belongs to the cooperation intention of the framework agreement and has not yet landed.

The name of the so-called state-owned enterprise under the Shanghai Communist Youth League Committee is only an investment company named Shanghai Youth Industry under the Shanghai State-owned Assets Supervision and Administration Commission, and it is one of the shareholders of Shanghai Lai Yiqi Culture Communication Co., Ltd. (hereinafter referred to as "Lai Yiqi Culture") to which Xiaoyin Coffee belongs, but it only owns 2% of the shares and the subscribed capital contribution is only 60,000 yuan.

Small silver coffee showed early signs of financial difficulties. According to various sources, at the beginning of this year, Xiaoyin Cafe had found it difficult to pay wages and refund fees. But what puzzles the outside world is that at the same time, Xiaoyin Cafe is making a big acquisition. In April 2022, Xiaoyin Cafe announced on the official account of WeChat that it had completed the wholly-owned acquisition of VIP sparring partners and became the sole shareholder.

It is striking that Shanghai Miaoke Information Technology Co., Ltd., a subsidiary of VIP Peilian, is a wholly-owned subsidiary of Lai Yiqi Culture, and its shareholder is Shanghai Lai Yiqi Art Troupe Co., Ltd. In public reports, VIP Peilian is an online music education platform featuring "one-on-one online musical instrument sparring", and has completed six rounds of financing including Tencent Investment, Lanchi Venture Capital and other well-known investors.

In contrast, the popularity of VIP sparring is much higher than that of Xiaoyin Coffee. Previously, the VIP sparring partner signed the famous pianist Lang Lang as the spokesperson, and also exclusively named a number of variety shows, and even was reported to have a valuation of nearly 654.38 billion US dollars.

It is worth noting that VIP sparring is also negative. June 5438 +2022 10, VIP sparring was exposed due to the compulsory clearing of university courses, and was complained by many parents. Previously, VIP sparring was also caught in false propaganda, difficult to refund fees, squeezing employees' wages and other difficulties, and was even notified by the Ministry of Industry and Information Technology many times. In May, 20021year, VIP sparring partners were removed from the shelves of the Ministry of Industry and Information Technology for violating users' rights and interests.

Is the actual controller a genius of continuous entrepreneurship?

Small silver coffee, which is in crisis, still chose to buy problematic VIP sparring in April this year, which really puzzled the outside world.

At the same time, the reporter of Time Weekly interviewed many teachers and found that the course fee of Xiaoyin Coffee settlement is different for teachers with different qualifications, ranging from as low as 120 ~ 200 yuan/class hour to as high as 400 ~ 500 yuan/class hour. But for parents, the unit price of different class packages is mostly as low as 170 ~ 250 yuan, which is lower than that of private music training classes in the market.

In other words, some courses of Silver Coffee are "trading at a loss". "Many part-time teachers' class fees are subsidized by the company, such as collecting 200 yuan from users and settling 250 yuan with teachers." On June 26, an insider of Xiaoyin Coffee told the Times Weekly reporter.

According to the survey, Lai Yiqi Culture, an affiliated company of Xiaoyin Cafe, was established in April 2065438+2005, and its legal representative, executive director and manager are Li Ai. At the same time, Li Ai has more than 50 affiliated companies and 23 enterprises with actual control rights, all of which are basically related to Xiaoyin Cafe.

Risk information shows that Lai Yiqi Culture has been sued for labor contract disputes many times, and many companies represented by Li Ai have also been involved in many legal proceedings, including service contracts, labor contracts, copyright ownership, infringement disputes and other reasons.

Li Ai, who has a background in music education, is more exposed in front of the stage as the founder of Xiaoyin Coffee, but the actual controller of Xiaoyin Coffee is someone else.

Through the penetration of equity, Qiao is the actual controller of Culture Communication Partnership (Limited Partnership), the largest shareholder of Culture, and indirectly holds 37.57% equity of Coffee. This means that Joe is the real actual controller and ultimate beneficiary of Silver Coffee.

In the previous announcement, Joe was the chairman of Coffee and Li Ai was the founder and CEO of Coffee.

(202 1 1 1, Xiaoyinka Guangzhou Campus opened, and Joe and Li Ai attended the opening ceremony. Source: related news)

"In fact, before Qiao Mengyu became a shareholder, Xiaoyin Cafe still earned the difference normally, and later began to recruit students at low prices by charging prepaid fees." The above-mentioned insiders of Xiaoyin Coffee told the Times Weekly reporter.

According to Tianyancha, there are 22 affiliated companies of Joe, and there are only 9 existing ones. The investment map involves intelligent technology, cultural communication, enterprise management and other fields. Joe had actually controlled more than 40 enterprises by holding shares directly or indirectly.

"Qiao Mengyue is an' entrepreneurial genius'. He has started countless businesses in the past ten years, involving a variety of industries, and has been changing his trajectory for ten years." Wang Zuo Zhong You commented.

According to public information, the 43-year-old Joe has multiple titles. He is not only the founder, chairman and MBA tutor of iMO class chat, but also the director of Shanghai Informatization Young Talents Association, one of the top ten IT youths in Shanghai and the founder of "Micro-cost Informatization Model" of China enterprises. He is also known as "one of the earliest proponents and practitioners of enterprise SaaS cloud service model in China".

According to media reports, Joe graduated from Nanjing University majoring in business administration, and once boarded the platform of MIT as an IT elite. Prior to this, Joe joined Shanghai Telecom and started "continuous entrepreneurship" after resigning.

Joe has been involved in many businesses, but the ultimate fate of most of his companies is "rotten tail"

Among them, iMO class chat once had unlimited scenery. Since its establishment in 2007, Shanghai Muyi Network Technology Co., Ltd. (hereinafter referred to as "Muyi. com") has received four rounds of financing, and the last round of financing reached 65.438+0.4 billion yuan, attracting many investment institutions such as Jinshajiang Venture Capital and Qiangchuang Venture Capital.

(Joe Source: Network)

20 16 Yang Zhiwei, an investor in Jinshajiang Venture Capital, publicly revealed that the number of users of iMO class chat is already the same order of magnitude, and may surpass the enterprise-level IM of WeChat in the future. However, four years later, Muyi Network still came to the end of cancellation.

Caijing reported that Shanghai Kang * * * Intelligent Technology Co., Ltd., founded by Joe 20 17, once mainly engaged in massage chair products and finally closed down. After the failure of the above company, Joe was able to get away until he entered the cafe.

Now that the future of coffee is uncertain, a large number of parents and teachers are still waiting for Joe to give a clear solution.

The well-known music education brand Xiaoyin Coffee exploded, and the track head company VIP sparring "online sparring" with debts exceeding 603 million yuan was just acquired by Xiaoyin Coffee Group in April this year, aiming to build a global music carrier. However, a few days ago, it was involved in the storm of defaulting on teachers' salaries and repaying courses. Many parents said that they left the course before the teacher finished, and they didn't know how to recover the prepaid expenses in the face of the situation that people went to the building. At the same time, Lang Lang, the former spokesperson of VIP sparring, was also questioned. As a shareholder of VIP sparring, Xiaoyin Coffee Group also issued a document saying that the company is currently in the process of self-help.

VIP sparring "people go to the empty building", former spokesperson Lang Lang was questioned.

Online sparring is a new form of education based on Internet technology, especially in art education. Usually, sparring teachers guide students to learn musical instruments through the network and correct mistakes in time, which saves more manpower and time costs than offline sparring.

Because of online advantages and experience, this track has attracted the attention of many top institutions and investors. 20 1 18 In June, as the head enterprise of this industry, the VIP sparring developed by Shanghai Miaoke Technology Co., Ltd. was led by Tiger Global Fund, and Tencent, Lan Xin Asia, Jinshajiang Venture Capital, Lanchi Venture Capital, etc. raised $ kloc-0/.50 billion in series C, setting a historical financing record for quality education in China. At the same time, pianist Lang was invited.

In April this year, Xiaoyin Coffee Group completed the acquisition of VIP sparring and became the sole shareholder of VIP sparring, aiming to build a "global music carrier".

According to public information, Xiaoyin Coffee Group was established in 20 15, mainly providing music counseling services for children aged 4-12. Stores are concentrated in Shanghai and Guangzhou. 20 19 was invested by Shanghai Youth Industry (Group) Co., Ltd. (referred to as "Shangqing Group"), a subsidiary of Shanghai Jiushi Group.

Li Ai, founder and CEO of Xiaoyin Coffee Group, said that after the acquisition, on the one hand, Xiaoyin Coffee Group will try to explore the implementation of "Music Art+",promote the deep integration of music art industry with science and technology, tourism, sports and other industries, further expand the development space of music art industry, further activate the music art market, and strive to use one enterprise to drive one industry; On the other hand, this acquisition is also a typical case of Shanghai municipal government empowering enterprises in the region to become bigger and stronger.

However, after the acquisition was completed, Xiaoyin Cafe attracted much attention for informing parents that "the course is about to be cleared" and "the teacher's salary is in arrears", and VIP sparring was also rumored to be suspended without pay.

On June 13, Xiaoyin Cafe posted a letter to the parents and teachers of Xiaoyin Cafe on its official WeChat account, saying that due to the epidemic situation, due to the shortage of funds and operational difficulties, it has not yet received the notice of resumption of work from the superior, and it is impossible to carry out normal business activities.

It is reported that Silver Cafe has stopped online courses and has not insisted on offering online courses. The rumor that part-time teachers in this institution are owed wages can be traced back to March this year.

Many parents began to attend the VIP sparring spokesperson Lang Lang in Weibo, asking Lang Lang to give a statement. Some parents also asked relevant departments to intervene to find out the operation and arrears of VIP sparring.

The VIP sparring partner has cancelled the contract with Lang Lang, and the enterprises involved indicated that they were saving themselves.

On June 26th, 2 1 Century Business Herald interviewed Li Ning, the project leader of Langlang, and Mr. Li Ning said, "We are also paying attention to it recently.

In the network, due to the acquisition of VIP sparring partner Xiaoyin Coffee, there are problems such as wage arrears and difficulty in refunding fees. In fact, Mr. Lang Lang is no longer the spokesperson of VIP sparring, and VIP sparring has lifted the endorsement relationship with Mr. Lang Lang. "

In response to the concern of parents in Weibo for Lang Lang, Li Ning said that he deeply understands the difficulties faced by teachers, and Lang Lang, as a father and a former piano boy, can better understand the anxiety of parents. Although Lang Lang has no endorsement relationship with Xiaoyin Cafe, and Lang Lang was informed only after VIP sparring was acquired by Xiaoyin Cafe Group, in any case, since he was the spokesperson of VIP sparring, he will actively urge VIP sparring, hoping that everyone's problems can be properly solved.

On June 13, Xiaoyin Coffee made a "relief plan" in "A Letter to Parents and Teachers of Xiaoyin Coffee":

"1. During the start of the rescue plan, we will try our best to ensure that teachers who are willing to resume classes and add new classes will be given preferential treatment first, and the rest will be given by stages; Second, teachers who participate in the relief plan, in view of their historical unpaid class fees, make an installment plan and pay in batches; 3. After the relief plan is launched, classes will be resumed gradually in batches; IV. The detailed plan is to be published on June, 2022 17. "

As of press time, the detailed plan has not been announced.

"At present, under the influence of multiple factors, Xiaoyin Cafe has indeed encountered financial difficulties and is striving to seek external policy financial support and various financial assistance." In this regard, Li Yi also admitted in "A Letter to Parents and Teachers of Silver Coffee":

On the one hand, due to the uncontrollable external environment and insufficient internal prediction of environmental changes, Xiaoyin Coffee is currently short of funds and difficult to operate; On the other hand, in view of the epidemic prevention work arrangement, Xiaoyin Cafe really can't carry out normal business activities without receiving the notice of permission to resume work from the higher authorities. "To this end, we are also actively striving for time financing and seeking help, trying every means to raise funds and doing our best to keep Xiaoyin Coffee operating steadily." Li Ai said.

2 1 Century Business Herald recently contacted the relevant person in charge of vip sparring several times, but the phone has not been connected.