E-commerce talent training work plan

Sometimes we need to learn more, so we will learn some training content. I have compiled a work plan for the cultivation of e-commerce talents for you. I hope it helps you. Welcome to reading.

In order to vigorously carry out the training of e-commerce talents in Fujian Province, speed up the construction of e-commerce talents in Fujian Province, cultivate more compound talents with theoretical knowledge and practical ability, and serve the rapid development of e-commerce industry in Fujian Province, according to the spirit of "Several Opinions of the People's Government of Fujian Province on Further Accelerating the Development of E-commerce" (document [20 14] 157)

I. General requirements

Adhere to the principles of combining the existing national e-commerce talent training framework with Fujian's reality, combining business theory with practical operation, and combining policy promotion with market operation, give full play to the role of universities, social professional training institutions, e-commerce enterprises and industry associations (business associations) in talent training, implement the "e-commerce education project" in our province, and gradually promote the construction of e-commerce talent training system. In five years, the province will popularize the knowledge of e-commerce by 654.38+million person-times, train e-commerce professionals180,000 person-times, and train e-commerce senior talents by 20,000 person-times, and strive to form a regional competitive advantage in the composition, quality, management and service of e-commerce talents in our province, enhance the competitiveness of e-commerce industry in our province, promote the construction and development of e-commerce service clusters in our province, and provide professional support for the rapid development of e-commerce.

Second, the main task

(A) e-commerce knowledge popularization training (6,543,800+person-times)

1. Training objective: Through training, students can constantly update the knowledge structure of e-commerce and form a deep understanding of the application status, innovation mode and latest development trend of e-commerce; Guide traditional enterprises to change their business philosophy, adapt to the new business model, and use e-commerce to transform and upgrade to enhance their competitiveness.

2. Training targets: mainly the relevant cadres of the competent commercial departments at all levels in the province, the heads of key parks, the heads of relevant enterprises and management cadres above the middle level.

3. Training content: The main courses include e-commerce overview, basic knowledge, safety knowledge, enterprise services, policy formulation and related laws and regulations, e-commerce innovation model, development trend, and traditional enterprise e-commerce transformation.

4. Responsible unit: The Provincial Department of Commerce is responsible for training relevant cadres of the competent commercial departments of provinces, districts and cities and Pingtan Comprehensive Experimental Zone, provincial state-owned enterprises and key park leaders; The competent commercial departments of all districts and cities and Pingtan Comprehensive Experimental Zone are responsible for training the cadres of the competent commercial departments of counties (cities), the heads of parks and relevant enterprises and institutions within their respective jurisdictions.

(2) Training of e-commerce professionals (6.5438+0.8 million person-times)

According to the demand of e-commerce development in Fujian province for professionals, we will focus on cultivating e-commerce professionals in two fields and six directions.

1. Training objective: Through training, students can master the practical skills and management concepts of (cross-border) e-commerce marketing, meet the employment requirements of e-commerce after training, and have entrepreneurial ability.

2. Training objects: mainly social people with college education or above; Social people with vocational high school and equivalent education and engaged in this occupation 1 year or above; Students from various colleges and universities.

3. Training content:

(1) domestic e-commerce field. According to the requirements of national e-commerce professional qualification certification (e-commerce, assistant e-commerce and e-commerce), the training is divided into six directions: network customer service, art design, operation promotion, website construction, warehousing and logistics management and supply chain management.

(2) the field of international e-commerce. This is specialized in training professionals engaged in cross-border electronic commerce, which can be divided into B2B and B2C foreign trade. Among them, foreign trade B2C has six directions: network customer service, art design, operation promotion, website construction, warehousing and logistics management and supply chain management.

4. Responsible unit: the competent commercial departments at all levels shall be jointly responsible with the human resources and social security departments at the same level, and shall be handed over to industry associations (business associations) or social professional service institutions for specific implementation.

(3) E-commerce senior personnel training (20,000 person-times)

1. Training objective: Through training, students will become professional e-commerce senior management and application talents.

2. Training target: heads of e-commerce enterprises and middle and senior managers.

3. Training content: e-commerce model innovation and traditional enterprise transformation strategy, e-commerce organization and operation and information system planning, e-commerce marketing strategy and data analysis, logistics and supply chain management, e-commerce team building and management, e-commerce manager's role positioning, career planning, performance management, financial budgeting, project fund management, data driving and upgrading, etc.

4. Responsible unit: the competent commercial departments at all levels shall be jointly responsible with the human resources and social security departments at the same level, and shall be handed over to industry associations (business associations) or social professional service institutions for specific implementation.

Third, specific measures.

With the implementation of the "e-commerce education project" as the starting point, we will actively carry out the training of e-commerce talents at all levels needed by business system managers and enterprises in our province.

(1) Build a platform

1. Establish e-commerce training bases (talent incubation centers) and research institutes led by commercial authorities at all levels, with the participation of universities and well-known e-commerce enterprises inside and outside the province, set up e-commerce training bases (talent incubation centers) in various districts and cities, actively connect with national professional and technical personnel's continuing education bases, and strive to turn the training bases (talent incubation centers) into Fujian sub-bases. Cooperative enterprises provide relevant practical case courses, consulting services, job fairs, etc. At the base, and encourage enterprises to provide training programs to enter the school, train students to dock enterprise projects in advance, and prepare for entrepreneurship and employment. Commercial departments at all levels should actively cooperate with the human resources and social security departments at the same level, take the lead in continuing education, entrepreneurship training and entrepreneurship incubation of e-commerce professionals, cultivate e-commerce entrepreneurial leaders, and form a good mechanism for entrepreneurship to drive employment. A research institute of e-commerce can be established in a city with mature conditions to provide research on the development strategy and planning layout of e-commerce.

2. Build a provincial e-commerce training network learning platform.

The Provincial Department of Commerce entrusts social professional service institutions to research and develop in the form of service outsourcing, and builds a "provincial e-commerce training network learning platform" and training courseware for each module. Through E-learning online school, students, especially students in colleges and universities, can expand their knowledge of e-commerce on the online platform during their school days. Encourage deep cooperation between the platform and e-commerce enterprises, encourage the platform to be open to e-commerce enterprises as a talent recruitment platform, increase the training opportunities for short-term order-based training, and increase the opportunities for two-way choice between students and enterprises.

(2) Organizing training

Carry out a series of activities, such as training of e-commerce specialists, advanced seminar on e-commerce management, Bamin electric firm-entering e-commerce lecture hall, e-commerce salon, e-commerce forum (summit), e-commerce contest, etc.

1. e-commerce expert training

There are three ways:

(1) Encourage and support major e-commerce platforms, Internet companies (such as Alibaba, Baidu, Tencent) service organizations (such as Taobao University, Baidu Marketing University, and cross-border e-commerce network) and social professional service organizations to carry out all kinds of professional training for all kinds of personnel in the province, including national e-commerce professional qualification certification training, and accelerate the training of technical, commercial and strategic e-commerce talents who meet the needs of enterprises and have innovative ability.

(2) Support local e-commerce industrial bases (parks) to set up e-commerce talent training centers, provide short-term and medium-term professional training in online customer service, art design, warehousing and logistics, operation promotion, platform construction, logistics management, and international e-commerce talent training, cultivate as many high-quality local e-commerce talents as possible, and provide talent support for local e-commerce enterprises to build a good platform.

(3) Give full play to the role of Fujian Branch of the National Professional and Technical Personnel Continuing Education Base, cooperate with the China International Electronic Commerce Center of the Ministry of Commerce and the Provincial People's Social Welfare Department, actively carry out continuing education of e-commerce talents and training of e-commerce post ability, and provide professional, comprehensive, systematic and practical knowledge and applied high-end talents for the application of the whole industry chain of e-commerce.

2. Advanced seminar on e-commerce management

Service outsourcing is sponsored by commercial departments at all levels, and can be implemented by trade associations (business associations) or social professional service institutions, mainly for cadres of commercial departments at all levels, heads of e-commerce industrial bases (parks) and presidents, secretaries-general and enterprise executives of e-commerce industry associations (business associations). Hold seminars from time to time as needed. Organize discussions around e-commerce development trend, e-commerce related planning, policy formulation, enterprise service, e-commerce model innovation, traditional enterprise e-commerce development strategy, big data application, e-commerce investment and financing, performance management and team building. , tracking e-commerce hot spots and focus issues, committed to transmitting new ideas, new concepts and new models of e-commerce, sharing advanced e-commerce management knowledge, and improving the macro-management ability of government departments on e-commerce.

3. "Bamin Electrical Appliances Store is stationed in the district and city (county, e-commerce industrial park)"

E-commerce lecture hall is supported and advocated by commercial departments at all levels, and can be implemented by industry associations or social professional service institutions through service outsourcing. The "lecture halls" all over the country are held at least once a quarter. The content of each lecture will be set according to the analysis of e-commerce situation, closely follow the characteristics and needs of Fujian's industrial development, and strive to help enterprises improve their soft power, thus benefiting more enterprises.

4. E-commerce Salon

Business departments at all levels support and advocate, and hand them over to industry associations (business associations) or social professional service institutions in the form of service outsourcing. Salon is held at least once every two weeks, which can take the form of enterprise visits, problem diagnosis, special lectures and exchanges to guide enterprises to enjoy and integrate resources, help each other, learn and grow together, and solve problems and puzzles in e-commerce operation.

5. E-commerce Forum (Summit)

Commercial departments at all levels support, advocate or take the lead in hosting, and hand it over to industry associations (business associations) or social professional service institutions for specific implementation in the form of service outsourcing.

(1) The `e-commerce forum (summit) held in various places aims to "gather global e-commerce forces and promote the development of e-commerce in Fujian". It is positioned as a high-end dialogue between government executives at all levels, industry organizations, business leaders, e-commerce companies, experts and scholars.

(2) Establish a cross-strait e-commerce forum and invite experts and scholars in the field of cross-strait e-commerce research to discuss the development of global e-commerce related fields (mobile Internet, Internet, big data analysis, wearable devices, e-commerce, online education, etc.). ) held regularly to promote cross-strait e-commerce enterprises to make practical contributions in experience exchange, product exchange and talent exchange.

6. E-commerce competition

Commercial departments at all levels fully support trade associations or social professional service institutions, and can jointly carry out various forms of e-commerce competitions with human resources and social security departments at the same level, universities, enterprises and the media. Through competition activities, we will establish a successful e-commerce model enterprise and precipitate excellent online business lecturers. The forms and themes of e-commerce competition should be diversified and innovative, including e-commerce operation mode innovation, team management, actual combat skills of whole network marketing, art design of online stores, e-commerce entrepreneurship simulation and so on. The competition gives priority to cooperation with well-known e-commerce companies in the province. Encourage competitions with the theme of cross-strait exchanges.

Fourth, organize the implementation.

(a) the establishment of provincial e-commerce expert committee training steering committee.

The Provincial Department of Commerce, together with the Provincial Department of Human Resources and Social Security, took the lead, mainly involving well-known e-commerce professors, social well-known e-commerce experts and executives of well-known e-commerce enterprises in and outside the province, and established the "Training Steering Committee of Fujian E-commerce Expert Committee" to be responsible for the e-commerce training in the province, including the construction of training platform and system, the guidance, suggestion, supervision and evaluation of training activities and training process.

(B) the establishment of training evaluation and certification system

Led by the Provincial Department of Commerce and the Provincial Department of People's Social Welfare, together with the Provincial Department of Finance, social professional service institutions are entrusted in the form of service outsourcing, giving full play to the advantages of the training steering committee of the provincial e-commerce expert committee, universities and R&D institutions related to e-commerce, integrating internal and external expert resources with the institutions, and developing the corresponding professional standards, training materials and professional skill appraisal question bank for e-commerce teachers in our province on the basis of national professional standards for e-commerce and combining the specific needs of e-commerce development in our province for professionals in two fields and six directions.

(three) the recognized training base (talent incubation center)

The competent commercial departments at all levels shall, jointly with the human resources and social security departments at the same level, determine a number of e-commerce industrial bases (parks), e-commerce platform enterprises, e-commerce service enterprises and online business enterprises at all levels with strong strength and comprehensive e-commerce positions as training bases (talent incubation centers) for e-commerce personnel training.

Establish a teacher database

Led by the Provincial Department of Commerce, in conjunction with social service organizations such as provincial, city and county e-commerce associations (business associations), a database of outstanding e-commerce lecturers and teachers in the province will be established, and teachers' files will be established to provide teachers' protection for e-commerce training in various places.

(5) Establish a training mode of joint liaison between superiors and subordinates and entrusting a third party to undertake.

Establish a training mode jointly organized by provinces and ministries, provinces and districts, cities and counties (cities, districts) and provinces and counties (cities, districts), entrust associations or social professional service institutions to give full play to the advantages of all parties, promote various training work in an orderly manner, ensure long-term development and pragmatic use, and form a good pattern of social linkage and joint management.

(6) Organizing training.

E-commerce knowledge popularization training is organized by the competent commercial departments at all levels. The training of e-commerce professionals and senior talents shall be organized and implemented by the competent commercial departments at all levels in conjunction with the human resources and social security departments at the same level. At the same time, with the help of media publicity, encourage enterprise-related personnel, unemployed or re-employed personnel, and students from colleges and universities to participate in training and obtain corresponding vocational qualification certificates.

Verb (abbreviation for verb) protection

(a) a clear division of responsibilities. The competent commercial departments at all levels shall, in accordance with the division of responsibilities, put e-commerce training on the important agenda, and clearly define the leaders in charge and full-time responsible persons. In accordance with the requirements of "overall planning, scientific arrangement and pragmatic", do a good job in the supervision of training teacher selection and planning, training management and statistics, accurately reflect the actual situation of training, strengthen the evaluation of training effect, and improve the quality of training.

(2) Strengthen the supervision and management of training bases. In the process of implementing e-commerce talent training in Fujian Province, the identified training bases should be inspected and monitored through key spot checks and regular notifications. Accredited training bases should implement training and certification reporting system. Every year in June and June 65438+February, each training base needs to report the number of trainees, training sessions, student feedback and tracking results in the past six months to the Provincial Department of Commerce as a dynamic assessment content. Implement dynamic management of recognized training bases. First, strengthen the business guidance to the training base, urge to constantly improve and enrich the training content, improve the training methods, grasp the trends and trends of the e-commerce industry, and enhance the pertinence and practicality of the training; The second is to establish an annual inspection system for training bases. Summarize and evaluate the training situation of the training base in the previous year in March every year, and introduce the system of students grading institutions. If the training quality in the previous year was poor, the feedback of trainees' satisfaction after training was low, and the tracking results were low, the qualification of training bases would not be retained, and the training bases with high trainees' satisfaction and assessment results would be encouraged accordingly.

(3) Promote the orderly exchange of talents. We will improve the talent flow allocation mechanism of macro-control by government departments, fair competition by market players, provision of services by intermediary organizations and independent employment of talents. By building various forms of talent exchange platforms, all kinds of e-commerce talents in the province will be connected with the needs of enterprises. Encourage the introduction of high-level e-commerce leading talents, entrepreneurial teams and network practice talents. For the introduced e-commerce professionals, they can enjoy preferential policies such as entrepreneurship, education, medical care, investment and financing guarantee, personal housing, children's enrollment, academic training subsidies, etc. in accordance with the Interim Measures for the Introduction of High-level Innovative Talents in Fujian Province, the Implementation Measures for the Construction of Industrial Talents Highlands in Haixi and the Implementation Measures for the Cultivation of Entrepreneurial Talents in Haixi, so as to create a good circulation environment for e-commerce talents and guide all kinds of e-commerce.

(four) to create a good publicity atmosphere. It is necessary to give full play to the role of propaganda departments and new media, open up columns and release training information in a timely manner. Give full play to the media's role of public opinion guidance and supervision, and publicize and promote good experiences and practices in e-commerce personnel training in a timely manner.

(five) to give financial subsidies. According to the spirit of "Several Opinions of Fujian Provincial People's Government on Further Accelerating the Development of E-commerce" (No.[20 14] 157), the competent commercial departments at all levels should, in conjunction with the Finance Bureau at the same level and Ministry of Human Resources and Social Security Branch, incorporate e-commerce training into the support scope of special funds for employment at the same level, and introduce specific measures to support e-commerce training according to the characteristics of e-commerce industry. Give some subsidies to those who have participated in the training of e-commerce talents in Fujian Province and obtained corresponding professional qualification certificates, commend and reward outstanding service institutions and training bases, and give some subsidies to the development of training assessment and certification system. The competent commercial departments at all levels shall, jointly with the human resources and social security departments at the same level, give priority to the personnel, enterprises and training institutions that meet the relevant requirements of the Notice on Printing and Distributing the Measures for the Administration of Special Employment Funds in Fujian Province (No.72 of Fujian Finance Society [2012]).

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