Why do so many people prefer to spend 10 thousand yuan to find a real estate agent rather than go to the property to get the owner's contact information?

The profession of intermediary has existed since ancient times, and it exists in all walks of life. The reason why it can last for a long time has its inherent logic. In first-tier cities, the total house price ranges from several million to tens of millions, and the agency fee is often between 500,000 and 200,000. However, people still want to find an agent, mainly based on the following logic.

First, you can't trust the transaction object. A property is often a family's savings for generations plus future expenses (mortgage). The price is very high, so we must be very cautious. And people who sell houses also face such problems. Two people who don't know each other at all have a heavy psychological burden to accomplish such a great event.

At this time, we need a person who trusts each other, at least not taking sides, as a middleman to bridge the gap. Real estate agents assume this role. Similar to buying things in Taobao, both buyers and sellers should use Alipay. Both sides don't fully trust each other, but both believe in Alipay.

Second, the matching transaction For millions of real estate, it is very normal that there are hundreds of thousands of price gaps between buyers and sellers. If only the buyer and the seller negotiate, it is often difficult to reach an understanding in the end. At this time, the intermediary played the role of matching transactions.

Anyone who has bought a house knows that the intermediary will separate the buyer and the seller when matching, and use the information asymmetry of both sides to match the price, which also avoids the possibility of confrontation between the two sides because of the price gap. People did work.

Third, it is very common to need an intermediary to deal with some unconventional events, such as loan problems and transfer problems. The intermediary will know some people in banks and real estate trading centers, and only they know some internal rules and need their help to deal with them. Many people spend money on credit investigation and can't get a loan, and finally find someone to solve it through an intermediary. The intermediary helped you solve such a big trouble that you were embarrassed to skip him.

Fourth, an intermediary contract was signed. Now the intermediary is also very smart. After the buyer and seller reached a preliminary opinion, they immediately requested to sign an intermediary agreement, thus avoiding repeated intermediary ticket jumping. After signing the agreement, you will have the legal obligation to pay the agency fee of the other party, and you will naturally have some psychological concerns. Moreover, if the intermediary is really not afraid of trouble and goes to court, as long as the agreement is signed, the intermediary fee can't escape.