What is the attraction of articles with 65438+ millions+clicks? You must master this writing method.

Many friends have racked their brains and spent hours writing exciting poems, but sometimes the opening rate is very small, which is really depressing.

There are many factors that affect whether an article can be appreciated and disseminated by readers, but the most important thing is whether the title is eye-catching enough.

Joseph Sugarman, the author of Copywriting Training Manual, said: "All elements of copywriting exist for one purpose: to make readers understand the first sentence of this copywriting."

A good title is like a creative storefront door, which is enough to attract the target customers.

So, what kind of title is a good title? What do they have in common?

Everyone has their own unique interests. When the title of an article contains these elements, people's curiosity will be ignited and then transformed into the action of opening the article.

For example, gossip is the common interest of many people. If the title contains current hot events or condenses a unique story, it will attract such people to open it.

Like the death penalty! The verdict in the case of Wu Killing Mother of Peking University: What kind of psychological truth is hidden behind him from the favored son of heaven to the murderer? It is chasing the hot spot of the first-instance judgment of Wu, a popular student in Peking University, who killed his mother these days. Everyone wants to know the details behind this hot event.

For example, "Six Olympic gold medal winners, working as clerks in Andy Lau company, his life is more inspirational than movies" is a concentrated inspirational story of a great man, and people who are interested in the Olympic Games, Andy Lau and other elements will be more motivated to open it.

For another example, many people are very sensitive to numbers, and some eye-catching digital headlines can easily attract their attention.

For example, a family of eight died of COVID-19 infection, and a border was isolated from hell and heaven. After being bullied 1 1 years, she decided to take revenge on the scum. A Beijing policeman's answer on Zhihu got1270,000 likes, and so on.

"Suspense" is also a good stimulus of interest, and speaking half is the most appetizing.

For example, readers, especially female readers, will think, "What are the details?" What do I have to know? "

"What happened to the most fanatical group of players ten years ago? Readers who love to play games will be very eager to know the following.

In the information age, everyone's time is precious, so invest in the place that is most beneficial to them.

If the title of an article provides more value, it is easier to attract people's attention.

For example, "a 35-year-old man wants to share his life experience with you most", and young people who just started will especially want to know the experiences of their predecessors and the detours they have gone through.

Another example is "How to make explosions? I have done five years of content and summed up these five points. People who especially want to make explosions will want to know what are the five most important experiences in these five years.

If there are words such as "best" and "most valuable" in the title, it will also stimulate people's desire for perfection and quickly substitute themselves.

Nini, for example, hides the highest charm of a woman. A woman who wants to have the highest charm should be very motivated to open it.

Another example is "top self-discipline: don't talk too much, don't worry too much, don't be too vertical", and be strict with your own high standards. I hope that friends with "top self-discipline" will also be attracted quickly.

If the title includes celebrities, it will also satisfy people's desire to get close to the top crowd.

For example, Sun Li: the highest state of a woman's life is loyalty to herself, Cai Yuanpei: the attitude of doing things determines the height of life, Qi Baishi: being a man is the most important.

The process of reading is a process of dialogue between the author and the reader, and it is also a process of thinking collision. If only the author talks to himself, or the content is familiar to the reader, then as long as you look at the title, you will be immediately abandoned by the reader.

Good headlines are good at starting from different angles and making people shine.

For example, in a comparative way: "Why are you better, the more others want to attack you", and "Excellence" and "attack" are in sharp contrast; "The quickest way to abolish a person is to encourage him to be diligent all the time", and "abolition" and "diligence" are in sharp contrast; "One year is enough to change a lifetime", and "one year" and "a lifetime" are a sharp contrast.

These comparisons will make readers think: Why does the author think so? Unconsciously, the article was opened.

For another example, talking about positive things with negative words will also make people feel refreshed. After Zhang Wenhong was forced to quit the Internet 19 days, the truth could not be concealed. "Conceal" is a negative word, which makes people wonder, what is the truth? Who is hiding it? When I opened the article, I found that the author was a "friendly army" who despised the ignorant sprayer.

Finally, the way to mobilize emotions can also arouse readers' thinking, for example, "The headmaster of Hengshui School was reported for abusing his privilege: if he succeeds, I really feel chilling for the poor children". "Cold Heart" is an emotional vocabulary that can guide readers to feel the same from the perspective of "poor students".

"One month after the rainstorm in Zhengzhou, the saddest scene was exposed: the life of adults is far more miserable than you think" refers to the plight of adults. "Sadness" and "sadness" make readers feel the author's feelings, and deeper material mining will also make readers reflect more.

In short, the title is like a quick blind date. Only when the appearance and personality are distinctive enough can you win the attention of your favorite object in a limited time.

Mastering the above points and showing readers interesting and informative titles, 65438+ million+hits is not a dream.