What is the business philosophy of Country Garden Company?

What is the business philosophy of Country Garden? Give customers a five-star home! It is the core of Country Garden's business philosophy and corporate culture. Let me know more about it.

Guiyuan, founded in 1992, is a well-known comprehensive enterprise group with real estate as its main business, covering construction, decoration, property management, hotel development and management, education and other industries. Country Garden has created a unique and core competitive country garden development model in the real estate field. The company implements the integrated development mode of design, architecture and property, and pursues the quality policy of "excellent technology and exemplary human settlement" to provide a large number of high-quality human settlement products with excellent value for money for regional markets. High-quality products, beautiful garden environment, perfect living facilities and national first-class qualified property services constitute the basis of Country Garden's home model. Country Garden has more than 100 high-quality real estate projects in Chinese mainland and Malaysia, serving about 500,000 owners. "Country Garden, your five-star home" enjoys a high reputation in China. [1] In 2007, Country Garden was listed on the main board of Hong Kong Stock Exchange. 20 16, 1 June, Country Garden was awarded the "Most Potential Listed Company in Hong Kong in 20 15".

Country Garden was born in 1992, and has built more than ten super-large comprehensive communities. At present, it has developed into a large-scale comprehensive real estate enterprise with more than 654.38 million owners and households and more than 40,000 employees, and its subordinate institutions are involved in all aspects of real estate development. The projects are spread all over the Pearl River Delta and other provinces and cities in China, and the "star hotel chain system", "national leading education chain system" and "leisure and entertainment supporting system" with large theme parks and golf clubs as the contents have been established in Country Garden.

According to the needs of social and human settlements development, Country Garden takes "large community+beautiful environment+quality products+quality management services+super supporting system+reasonable pricing" as its connotation, and constantly enriches the home mode of Country Garden.

From the * * * five-star school+clubhouse model leading the real estate market in China to the leap-forward exploration of urbanization operation such as * * * five-star hotel+golf+theme park, Country Garden has built one new city after another.

1992 Shunde Country Garden, as a masterpiece of Country Garden, took the lead in making a bold attempt to support and educate first. Incorporated into the "education" industry, Guangdong Country Garden School and Beijing Jingshan School successfully co-organized, starting with education, relying on the school to establish five-star clubs, clubs and other community supporting places, creating a precedent for educational real estate.

From 65438 to 0994, Country Garden introduced five-star service into community management and property management.

In 2002, the concept of "Villa City" in Phoenix was put forward, which changed the real estate development in China from a single building to a comprehensive residential area and then to the city level, breaking through the traditional concept of residential area and advancing the planning, construction and supporting. Phoenix boldly carried out a "leap-forward new exploration" on the original supporting mode of Country Garden, radiating community culture and expanding community commerce. The first Phoenix Hotel built in Guangzhou with platinum five-star standard, and the Phoenix School and Litchi Culture Village put into operation one after another are the best innovations and upgrades to the five-star model of Country Garden.

In 2005, Country Garden Holiday Peninsula organically combined five-star hotels, hometown theme parks, 36-hole international standard golf courses, commercial plazas, large-scale waterfront parks, 8,000 acres of natural lakes, and the stretching Prince Mountains, integrating multiple functions of leisure, tourism, vacation and residence, and adopting a brand-new "4+3" holiday-style living mode.

1999 During the Spring Festival, guangzhou country garden took the lead in offering a "free car" fleet of 50 buses at the beginning of the Lunar New Year.

In 2002, with the marketing concept of "white-collar workers can also live in villas", Phoenix set off a wave of buying villas.

On the National Day of 2005, the "Dream Island City of Mountains and Waters" holiday peninsula attracted customers from Guangzhou, Shenzhen, Dongguan, Qingyuan, Hong Kong and other places by virtue of its innovative supporting mode, innovative delivery standards, innovative lifestyle and the marketing concept of "building your own house". In seven days, the number of people building houses exceeded 65,438+10,000. The holiday peninsula is under the banner of "building your own house", and the whole existing house in the first phase is sold at ultra-low price.

Humanized star service is also the most unique gene of Country Garden brand and the greatest charm of Country Garden brand. For consumers, a five-star home should include not only five-star hardware facilities, but also five-star services. Five-star service means that no matter when and where, no matter what kind of guests, as long as they are reasonable, they should be satisfied as much as possible.

Country Garden's five-star service is first reflected in meeting customers' needs in a forward-looking way according to the development trend of society and human settlements. From supporting first, you can enjoy noble community services such as clubs, schools and hospitals when you check in; Free car inspection, holiday promotion and other marketing measures are all from the customer's point of view, and the deep-seated needs of customers have been solved before they think of it.

No matter what kind of customers, they can find their own living sky in Country Garden. Country Garden's products range from bungalows to conjoined villas, detached villas and even ultra-luxury villas, and its supporting facilities range from free reading rooms and free fishing grounds to 36-hole golf courses, from children's playgrounds to sunset activity centers for the elderly ... diversified products, personalized decoration and rich and varied entertainment facilities have taken care of customers of different ages, consumption levels and hobbies.

Five-star service, including the little things in life, is the ultimate and perfect. Service can't just stop at the salute of security guards and the smiles of service personnel, but more importantly, it is reflected in the urgency of the guests, the thinking of the guests, the serious treatment of the reasonable demands of the guests, and the transformation of each guest's demands or complaints into a satisfactory smile and appreciation. In recent years, every link of Country Garden's marketing system is implementing the "AA" standard, that is, "for anyone at any time", which is the company's requirement to provide high-level five-star service to anyone at any time and any place. AA standard carefully and strictly stipulates the standard of providing services for guests in every link of pre-sale, sale and after-sale. The company also uses "mysterious customers" and "inspection teams" to check the implementation of AA standards, and has formulated a strict reward and punishment system.