Zhang Chunling, Chief Architect of Renheng Land: A good house is refined without seeking "luxury"

Last Friday, Renheng Land, which has lived in Rong 10, held a grand international home sharing meeting in Jinjiang Hotel. The elites from real estate, fashion and international institutions gathered together to witness the important moment when Renheng Riverside Bay will enhance the internationalization level of Chengdu property market.

At this sharing meeting, the general managers of Chengdu Foreign Merchants Association, Jones Lang LaSalle and Chengdu Renheng Huishengge International Apartment shared with the guests the internationalization process of Chengdu, the living needs of international people in Chengdu, and their understanding and thinking about the high-end residential market in Chengdu, expressing the expectation and yearning of Renheng Riverside Bay for improving Chengdu's international life. Ms. Zhang Chunling, the chief architect of Renheng Land Group, was interviewed by Chengdu Business Daily reporter, revealing Renheng Land's understanding of international life and many details of Renheng Riverside Bay for the first time.

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Do what? How are you? Instead of doing it? low-lying land

It is understood that Renheng Binhe Bay, which has settled in Chengdu, is the fourth generation international community developed by Renheng Land. Compared with Shanghai and Nanjing projects, Chengdu Renheng Riverside Bay has been optimized and upgraded. So? Upgrade? Where are they all reflected?

? Binhe Bay is a very mature product line of Renheng Land. ? Zhang Chunling revealed that Renheng Land 1993 was built in Shanghai? Renheng Riverside Garden? Since the establishment of the first generation of international community, we have started with decoration and property management services. Today, the fourth generation international community has made many improvements in science and technology, energy saving, environmental protection and decoration.

? The first generation of international communities did not have scientific and technological equipment and facilities, but they have all been realized today. For example, all the floor heating systems of German brands are adopted, and the indoor elevator call system with reserved elevators is used. At the same time, the apartment design has been greatly improved, and the complete plate structure ensures the north-south permeability. In addition, decorative materials such as wallpaper and background wall are added to the belt decoration, which basically realizes the purpose of carrying bags. ? Mr. Zhang said that customers who are willing to spend millions to buy a decorated daping building need a comfortable house, not a tool to show off their wealth.

Therefore, Renheng is very strict about the choice of materials. According to her introduction, the floor heating system used in Binhe Bay is the green wood floor used by famous German brands viessmann and Irvine Top, with the lowest formaldehyde content, and manufacturers are required to soak it in cold and hot water for 60 times to ensure no deformation.

Chengdu Business Daily reporter learned that the development concept of Renheng Land is to treat the land well and build a good house with heart. In China, luxury is not required, but exquisiteness is required. ? We didn't say how much it would cost to build a mansion. What we want to do is a noble house. ? Teacher Zhang explained that there is a big difference between luxury and nobility. Luxury is more about appearance, while nobility is restrained and low-key luxury. ? You will find that Renheng has a high demand for product fineness. In the general real estate company, the designer will follow this construction after making it, but in Renheng, after the designer finishes, we have to adjust and scrutinize the product from the perspective of customer demand. Over the years, it has accumulated into the core concept of Renheng. ?

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People-oriented architecture is home.

At this sharing meeting, International Home Furnishing? This concept has been repeatedly mentioned and attracted the attention of people in the industry. In fact, since Renheng entered the real estate development, it is also an international home to be proud of. So, what's the difference between Ren Heng's understanding of home?

? As an architect, I have been asking myself what the house is for. Obviously, housing should be people-oriented and used by people. ? Zhang Chunling said that home should be comfortable, peaceful, calm and warm, a place where people can relax wholeheartedly, instead of telling people how rich you are. So, we have been committed to construction? Comfortable? . For example, in apartment design, we will consider how big the living room is, whether the whole floor is warm, the way the kitchen window is opened, and so on. Comfort comes from details. We should restore the essence of home, instead of turning home into a material exhibition hall.

Obviously, building an international home cannot be achieved by one designer alone. Therefore, what Renheng has done is a seamless connection of the whole cycle, from architectural design, landscape design, decoration construction, clubhouse matching to property management. Of course, Renheng Land has also made many subversive designs. For example, Mr. Zhang said that Renheng's project adheres to the closed layout, which is a judgment and continuation made after comprehensive consideration of sunshine, landscape and neighborhood relations. The internationalization advocated by Renheng is not only a form of architecture, but also a way of life, a vivid place to meet the aesthetic needs of owners in many aspects, such as feeling, touch and smell. This is the direction that Renheng has been striving for? People-oriented architectural concept.

? Our design will not deviate from people's needs. In the early stage of design, designers are required to understand local needs before making what they want. Although the needs of each city are different, people everywhere have the same pursuit of comfort. ? Teacher Zhang said, so no matter in which city, what is the consideration of Renheng's architecture? What does our host need? .

internationalization

Not luxury, but a real way of life.

It is understood that Renheng Land entered China on 1993 to invest and develop real estate, which has attracted foreigners from more than 60 countries and regions to settle in and maintained a occupancy rate of 95%. The only neighborhood committee in China with foreigners as its members was also born in Renheng Riverside Garden.

So, how did Renheng Land do it?

? International things are not for you to see, but a real way of life, which is realized through the whole process of management and service. ? Manager Zhang further explained that our international life is a complete chain from the overall space layout, to the scene design of the landscape, and then to the later property services. ? She took the garden as an example. Internationalization is not to plant precious trees in the garden and dig a swimming pool, but to interpret the interest of life through the layout of the scene, so that the owners can rest and exchange here and become good friends from neighbors.

Chengdu Business Daily reporter learned that a 200-meter-long landscape swimming pool was planned behind Renheng Riverside Bay Club, and many functional spaces were designed beside the swimming pool, including massage pool, children's play pool and underwater island. Behind the swimming pool is an artificial beach for adults and children to entertain. In the inner courtyard, a fitness platform, lawn, children's playground, barbecue area, tennis court, Artest pool platform and yoga platform are planned to be displayed here. ? Our technology is to string the whole landscape into a life chain through design. Because good design is not for one person, but for the whole community to create an atmosphere of life. ?

Of course, with good design, there must be good service. ? Renheng Land's property has been involved in the design from the beginning, and they have a deep understanding of the design. When the property is put into use, they can maintain it well. Therefore, Renheng's various projects have maintained an occupancy rate of over 90%. ? General manager Zhang said.