Changsha Great Wall Property Group

Gome's multi-departments were exposed to unpaid wages, and the entire business of dressing tables was suspended.

Gome's multi-departments were exposed to unpaid wages, and the entire business of dressing tables was suspended. Some employees said that in the collective arbitration in May, Gome had come forward to mediate and promised to pay unpaid wages and layoffs compensation on June 30. Gome's multi-departments were exposed to unpaid wages, and the entire business of dressing tables was suspended.

Many departments of Gome were exposed to unpaid wages, and the entire dresser business was suspended by 1. A number of Gome employees said that Gome's truly happy departments have been in arrears with employees' wages for two months, and wages have not been paid in June and July.

"I'm so glad the department didn't send it. The normal number is 15. I didn't send it last month, nor did I send it this month. " A really happy employee said that Gome had not paid the social security provident fund for employees in April and May except for the arrears of wages. Another Gome employee said that the monthly salary was originally scheduled to be paid 15, and now the company enforces the payment on the 20th, but up to now, the employees have not received the salary.

At the same time, Gome has forcibly adjusted the salary ratio of employees, from 20% performance and 80% basic salary signed in the original contract to 40% performance and 60% basic salary.

According to public information, True Happiness is an entertainment and social shopping platform under Gome Retail. 202 1, 1, the "True Happiness" app was put into trial operation for the first time.

It is worth mentioning that on July 2 1 day, according to the interface news report, the entire business of Gome Internet Home Improvement Company has been suspended, and the founder Cui Jian and CEO Gao Fei officially left in July. At the same time, several employees said that since April 2022, the dressing table has stopped paying all employees' salaries, and it has not been paid for more than three months.

According to public information, Dresser was founded on 20 15 and is a well-known Internet home improvement infrastructure and service provider in China. In 2020, Gome acquired an 80% stake in Dresser.

Arrears of employee wages, arrears of provident fund, or related to Gome's losses in successive years. According to the financial report data, Gome has been losing money for five consecutive years, from 20 17 to 20021year, with a cumulative loss of 193 billion yuan, including 7 billion yuan and 4.4 billion yuan in 2020 and 20021year respectively.

Many departments of Gome were exposed to unpaid wages, and dressers' entire business was suspended. According to the interface news on July 2 1 day, all the business of dressers, an Internet home improvement company owned by Gome, has been suspended. Founder Cui Jian and CEO officially left in July, and the new CEO Sun Hao appointed by Huang has recently arrived.

Not only that, dress up or get into a serious financial crisis. A number of employees said that since April 2022, the dresser has stopped paying all employees' wages and has not paid wages for more than three months. So far, the management of the company has not given a clear date of pay.

Since 202 1, 1 1, dressers began to lay off employees one after another, and the second wave came in February 2022. A person familiar with the matter told reporters that before the layoffs began, the monthly labor cost of dressing up was about 20 million yuan, and the target was reduced to 3 million yuan in the layoff plan in April.

There were more than 600 people at the peak of the costume house, and there are only 70 people left at present. The original office was in Shijingshan, and the rest of the staff moved to Gome's own property Pengrun Building in early July because they could not afford the rent.

According to informed sources, in addition to being abolished by the company, there are also a number of employees who unilaterally terminate their contracts because they can't stand long-term wage arrears. After April, the laid-off employees were not paid, and the agreed compensation of N+ 1 was not paid.

At present, many employees have initiated arbitration to the dresser. Some employees said that in the collective arbitration in May, Gome had come forward to mediate and promised to pay the arrears of wages and redundancy compensation on June 30, but it has not been paid so far.

A person who is still at work said that all the sales staff of the company have been laid off, and now the whole line of business has stopped, and customers are no longer expanded.

In addition, there are customer orders in the reloading part, which cannot be closed due to the funding problem of the platform. Ms. Chen, a woman from Changsha, told the reporter that the electrician service she bought at the dresser's house in June 5438 +2022 10 was in an "unfinished" state because the dresser did not pay the final payment to the workers. The staff of the dressing table said that they could do nothing about it and could not take responsibility. A staff member of a dress-up platform said that the dresser had defaulted on his salary100000 yuan.

In response to the above news, Gome said: Since the beginning of this year, the whole social and economic environment has been hit by the epidemic. As the main business of Dreiser, the home improvement industry has been greatly affected by the epidemic, and the income of enterprises has been greatly affected. Therefore, the salary of Dreiser employees has indeed been affected to a certain extent, and some employees have experienced emotional fluctuations.

A few days ago, the founder, chairman and CEO of the company also resigned due to personal reasons such as health and family, which led to the adjustment and change of the company's management, which led to certain restrictions on its strategic advancement, business development and operating income.

At present, Gome, as a major shareholder, has been highly concerned about the company's operating problems and the emotional state of employees, and is actively taking responsibility to help the company deal with previous problems.

First of all, Gome Group is assisting the company to actively promote the adjustment and reconstruction of the internal management team, and actively urge the company's management to communicate with employees, appease employees' emotions, and do its best to solve employees' difficulties and reissue employees' wages.

In addition, Gome has moved the company to Pengrun Building, the headquarters of Gome, to reduce the company's operating costs and enhance employees' sense of belonging.

Third, Gome, as the major shareholder of Dresser, will also actively communicate with other small shareholders, assist the company to re-formulate a reasonable strategy, expand its business model in multiple dimensions, actively carry out self-help and restore the normal operation of the company in an epidemic environment full of uncertainties.

Dresser was founded on 20 15, and started with the concept of VR home improvement, mainly providing Internet home improvement services. By linking designers, builders and home improvement supply chain, users can order decoration design and construction services, purchase decoration materials and book furniture needed for decoration on the platform.

Since then, with high technical maturity and good market performance, the company has obtained investment from many industrial capitals such as Red Star Macalline, Mingyuanyun and Ding Xin Great Wall Group.

From June 5438 to February 2020, Gome announced the acquisition of 80% shares of Dresser and became the controlling shareholder, and regarded it as an important part of Gome's "home and life" strategy.

"Huang has great expectations for makeup artists." A person familiar with the matter said that during the one and a half years of acquisition, Gome invested at least 200 million yuan in dressing tables. According to Gome's vision, if the dresser makes the Internet home improvement platform bigger, it will become a natural online entrance for Gome, which is of great significance to Gome's overall pull and strategic synergy.

On April 29th, 20021year, Gome held a heavyweight industry conference to launch Dresser App, and proposed that the platform scale should reach 500 billion yuan in 2024, which attracted a lot of attention. A number of employees have told reporters that they also joined this clothing company based on this.

According to employees' memories, there were only 100 dressers when they first merged into Gome, and after the "429" conference, they quickly expanded to 600.

The rapid expansion of personnel makes the cost of dressing table rise rapidly, but the time to develop an Internet home improvement platform is far beyond imagination. According to an operator, after being acquired by Gome, due to the strategic adjustment of business judgment, the dressing table has really completed research and development and started commercial operation, which has reached 202 1,1,and has missed the decoration peak season of the whole year. In this context, the group level has almost lost confidence in a product that continues to invest but has little income.

"When I first joined the company, I was very confident in this matter. The R&D staff basically worked at an intensity above 996." What many employees didn't expect was that after only half a year, the dresser opened the road to layoffs.

Another employee said that around 202 1, 1 1, or because of layoffs and financial pressure, Cui Jian, the founder of the dresser, chose to step back and give up the CEO position, and Gao Fei, the former senior vice president, took over. On July 6th this year, Gome officially issued a notice, saying that it agreed to Gao Fei's resignation application for personal reasons, and removed the post of Chairman of Cui Jian Dress Company and Vice President of Gome Retail Holding Company.

According to several employees, Sun Hao, the new CEO of Dresser, was selected for a personal interview with Huang. According to the introduction of Pulse Platform, Sun Hao joined Gome in April as CEO of Dresser, and his position was introduced as "Home Improvement, New Retail and Home Metauniverse". According to his resume, he served as the Chief Operating Officer of Qizhuang.com, and has experience in related projects such as Hyperuniverse, NFT, DEFI and GameFI.

An on-the-job employee revealed that Sun Li had left Shanghai for Beijing at the end of June to hold a meeting for dresser employees for the first time. At the meeting, Sun Hao said that he would introduce NFT, Web3.0, digital pairing and other technologies into the home improvement platform. The reporter has previously reported that Gome regards the meta-universe as an important strategy, but it is still uncertain whether the dresser will also develop in the direction of the meta-universe.

Gome's multi-departments were exposed to unpaid wages, and the entire business of dressing tables was suspended. Recently, Gome's Internet home improvement platform "Dresser" was reported to have problems such as high-level resignation, operational difficulties, and arrears of employees' wages. On July 22, Gome replied to the reporter of Nanduwan Finance and Economics. At present, Cui Jian, the founder, chairman and CEO of the company, has indeed left the company, "leading to the adjustment and change of the company's management, leading to its strategic promotion, business development and declining operating income. Limited to a certain level. "

"At present, the wages of employees in the dressing company have indeed been affected, and some employees' emotions have fluctuated." Gome also said that the company is assisting the company to actively promote the adjustment and reconstruction of the internal management team, and actively urge the company's management to communicate with employees, "to appease employees' emotions, do their best to solve employees' difficulties, and reissue employees' wages. "In addition, Gome has moved the company to Pengrun Building, the headquarters of Gome, to reduce the company's operating costs.

Once called the goal of 500 billion in three years.

According to public information, Dresser was founded on 20 15, which is a virtual reality home improvement platform, mainly providing digital solutions for the upstream and downstream of the industrial chain. 65438+In February 2020, Gome Holding Group acquired 80% of Dresser's shares.

According to AVC data, the decoration market in China reaches 3.8 trillion yuan a year, including decoration, building materials, furniture, soft clothes and household appliances. In recent years, the home appliance industry has declined as a whole, and many manufacturers have begun to change lanes. Combined with the home improvement market, the sales of electrical appliances are ahead, which is a "blue ocean market". Nandu Wancai News Agency reporter learned that at present, JD.COM, Suning, Ali and other e-commerce companies have also entered the home improvement market, and Gome has also noticed this market.

Gome and the dresser also had a honeymoon. "Gome has found like-minded fellow travelers with complementary advantages." On April 29th, 20021year, Du Fu, the founder of Gome Holding Group, said at the joint press conference that day, "Gome will join hands to dress up the family, open a new era of transparency and intelligence in home improvement in China, and activate the home improvement market in China." At that time, Gome had high hopes for the dresser, hoping to make it a propeller of the "home-life" strategy 2.0.

Du Fu, founder of Gome Holding Group, held a "Dresser" conference on the platform.

At that time, Cui Jian, the founder and CEO of Dresser, told the reporter of Nanduwan Finance and Economics that the three-year strategic goal of Dresser's cooperation with Gome was to reach 500 billion yuan in 2024. To this end, dressers put forward six development plans: 65.438+0 million designers, 65.438+0 billion digital SKU feeding platform; On the construction platform, the number of workers should reach 6.5438+million. "In the next two years, dressers will open 4,000 smart stores nationwide."

The epidemic situation affects the income of home improvement enterprises.

But after only one year, the "dressing table" was in trouble. On July 22nd, a reporter from Nanduwan Finance and Economics Society saw in official website that all the sub-columns of Dresser Mall and Empowerment Center could not be opened, and even the words "under construction" appeared. Nanduwan Caishe reporter found that the only link that can be opened and updated normally at present is Gome's APP "Really Happy".

Unable to open the website page.

Gome told the reporter of Nanduwan Finance Society, "Since the beginning of this year, the whole social and economic environment has been hit by the epidemic, and the home improvement industry, which is the main business of clothing companies, has been greatly affected by the epidemic, which has had a great impact on corporate revenue."

Regarding the follow-up treatment plan for the incident, Gome said that at present, as a major shareholder, Gome Group has been paying close attention to the company's operating problems and the emotional state of employees, and is actively taking responsibility to assist the company in dealing with the previous problems. "We will also actively communicate with other minority shareholders and assist the company to re-formulate a reasonable strategy, expand its business model in multiple dimensions, actively carry out self-help and resume the normal operation of the company in an epidemic environment full of uncertainty."