How are the jobs in the marketing department of real estate companies set up? What are the functions?

1. Responsible for the company's market research.

2. Collect real estate market information in time and analyze market trends, characteristics and development trends. And ensure the validity of the information.

3. Organize project market research, and prepare research report, feasibility analysis report, development proposal, positioning report and marketing planning report.

4. According to the company's development strategy, be responsible for drafting the project marketing planning report and various promotion planning schemes.

5. Responsible for organizing the collection of advertising ideas for the company's real estate products, and discussing the collected advertising ideas, especially paying attention to the brand proposition of advertising communication.

6. Organize the implementation of project marketing promotion.

7. According to the positioning of the project, determine the location of the sales center of the development project, and put forward the decoration and layout scheme of the sales center.

8. In the process of project operation, keep abreast of market trends, analyze the development of sales and market competition, and put forward improvement plans and measures.

9. Be responsible for determining the formulation and implementation of the project marketing plan.

10. Supervise the marketing process of the project, put forward suggestions on the modification of the marketing plan, and participate in the review of the modification suggestions put forward by the project department.

1 1. Cooperate with the implementation of sales plans and schemes, assist in formulating customer policies, managing contract signing and managing customer files.

12. Cooperate with the project department to complete customer service, handle customer complaints and disputes, and select and manage property management companies.

13. Responsible for establishing customer database and providing information such as market analysis and company project summary.

14. Responsible for the demand investigation of potential customers, the selection, management, process monitoring and performance evaluation of investigators.