How did Wang Jianlin become the richest man?

He is a real estate tycoon who dares to be the first in the world. He is an adventurer who bet 100 million with Ma Yun. He is the richest real estate agent in China. He climbed to the top of Hurun Real Estate Rich List twice in three years and was a philanthropist who donated more than 2.8 billion yuan in the form of a group. He is brave and overbearing, and he is a hot-blooded entrepreneur. He threatened that as long as Wanda entered this industry, other enterprises would have no chance to be the boss. He refused to imitate, boldly innovated and was a veritable activist. He is Wang Jianlin, chairman of Dalian Wanda Group.

Influenced by his family, 15-year-old Wang Jianlin came to the northeast from Sichuan and joined the army. At the age of 28, he became a formal league cadre. 1987, Wang Jianlin bid farewell to 18 years of military life in response to the national call for "one million disarmament". After job-hopping, Wang Jianlin came to Xigang District Government of Dalian as the office director. But soon, Wang Jianlin, who thought his career was boundless, abandoned politics and went to sea, and founded Dalian Wanda Group Co., Ltd. by taking the opportunity of enterprise restructuring.

After entering the real estate circle, Wanda's first bucket of gold was the renovation of the shanty town in the north gate of Dalian Municipal Government. This is a somewhat helpless move. As a private enterprise, Wanda couldn't get the quota needed for real estate development projects at that time, so it could only undertake the unpopular project of old city reconstruction. Wang Jianlin made a bold attempt, aluminum alloy windows, security doors, changing the Ming hall and setting up toilets. These now seem to be pioneering "pediatrics". Because every room is equipped with a bathroom, Wanda has also been examined by the Commission for Discipline Inspection. At that time, this was only available for cadres at or above the bureau level. Wanda earned nearly 10 million yuan in this project, and more importantly, it broke a new path and became the first enterprise in China to rebuild the old city, with a rapidly expanding scale.

Becoming the first trans-regional real estate development enterprise in China is also a bold adventure of Wanda. The first stop of Wanda's development in different places is Guangzhou. After five or six years, I made little money, but I strengthened my confidence. Since it can stand in the so-called holy land and the birthplace of real estate at that time, what is there to be afraid of? Since then, Wanda has become the largest cross-regional enterprise in China, covering more than 80 cities.

It is not reckless to dare to take risks and try. Wang Jianlin defines the difference between the two: "Dare to think and try is to be sure and not afraid of failure, and to do it rashly without a purpose." "Take a good look" is to grasp the general direction.

Second, be good at dancing with long sleeves.

Not afraid of officialdom, free communication, natural courtyard temperament, a character that must be achieved, such a "potential" can make Wang Jianlin quite mysterious-in the eyes of many people, Wanda, which is favored by the government, seems to have left the market competition. Wang's father is a provincial official, and such a family environment makes Wang have no mystery about the power system. 18' s military career and the experience of state-owned enterprises after changing jobs also made Wang Jianlin well versed in the government. His enthusiasm for major policies, industry trends and development hotspots has always surpassed that of ordinary Chinese businessmen. He is an excellent opportunity hunter of this era and discovered the thickest snow-the lucrative real estate industry; The longest slope-several important opportunities for urbanization and consumption prosperity. Wanda's success is not only due to the success of its products, but also because it can accurately capture the times.

Many developers' understanding of commercial real estate so far is to collect rent from holding property, which is much worse than Wanda. Wanda's commercial real estate is not just a rental property, but a product that changes the function and structure of the city. Wanda plaza is sought after by mayors because it has the ability to turn urban non-center into center and is an incubator of local government achievements. Wanda plaza/KLOC-opened in October/August, meeting the needs of local officials to see their political achievements during their term of office.

Third, continuous innovation.

About Wanda, we can easily see its two sides: on the one hand, its products (real estate, cinemas, department stores, etc.). ) are all market-oriented; On the other hand, it always seems to be favored by the government. In an industry where the government completely monopolizes the supply of resources, complete marketization is only a dream. "The idealist Vanke will passively bend over; Wanda, a realist, bends down and takes the initiative without losing his dignity. " Wanda's dignity comes from its ability to innovate. Wanda invented a commercial real estate development model with China characteristics-comprehensive development model, and the industry commented that Wanda Wuhan Chuhe Han Jie Project "changed the function and orientation of Wuhan". "Why do I always want to innovate? I just want the government to come to me. It's great if you look for it. What about getting a card for dinner? Will you give it or not? It would be much easier if you came. " Wang Jianlin said.

"I just don't believe in evil." Wang Jianlin said. Wanda's early commercial real estate projects were unsuccessful, and he personally learned from a shopping center in the United States that was good at designing shopping centers. One thing that impressed Zhu Qiwei, vice president of Wanda Planning Institute, was that the day before the Spring Festival in 2003, most employees had already left. Wang Jianlin asked Zhu to give him the design of the shopping center and continue to study it during the Spring Festival. Wanda cinemas and department stores were not optimistic at the beginning of their establishment, and even opposed by insiders, which did not shake Wang Jianlin. Wuhan Han Xiu has complicated underwater mechanical equipment, which was originally completed by only one Hollywood company. After learning that Wanda decided to invest, the company deliberately raised the price of $6.5438+0.5 million to $45 million. "This boy has completely activated my innovative spirit. If it is $20 million, I will let him do it. " Wang Jianlin changed his mind and developed this thing himself when he thought that he would be subject to people everywhere in the future. "It will never be more difficult than the five gods and six gods." Finally, this set of equipment really made Wanda itself.

Fourth, be good at following the trend.

"To be a business, you must follow the trend and don't move against the trend." Wang Jianlin Shi Ru said. He is good at taking advantage of the situation. In 2002, Wanda tried to transform into commercial real estate, and the first thing that came to mind was cooperation with Fortune 500 companies. In order to persuade Wal-Mart, he personally visited the relevant person in charge several times, but he was not allowed in. Later, through the matchmaking of government officials, cooperation was finally reached. In the initial expansion of Wanda, Wanda, a small company standing with the world's top 500 companies, increased its bargaining chip with the government for land acquisition.

Now that the host and guest have moved, Wal-Mart has to make an appointment several times in advance to visit Wang Jianlin. During the rapid expansion period after 2008, Wanda used the government's potential energy to the extreme; The acquisition of AMC borrowed the east wind of the cultural industry fever. "Be close to the government and stay away from politics" is Wang Jianlin's famous saying. He believes that Wanda has achieved beyond development because it can do "what state-owned enterprises can't do and private enterprises can't do". Many projects done by Wanda, state-owned enterprises do not have relevant capabilities and talents; And tens of billions of investment is too high for private enterprises. Wang Jianlin once gave lectures to many state-owned enterprise leaders in a state-owned enterprise training bureau. He said in class: "Today's private enterprises are not the past. If there are a group of enterprises with a scale of 50 billion and hundreds of billions in the future, private enterprises can also become bigger, and state-owned enterprises will be completely hopeless. "

Five, cash is king

The outside world has been very concerned about Wanda's expansion speed and capital chain. Wang Jianlin believes that "expansion must have this risk. No risk, no business. Everything is risky. The enterprise itself is a coexistence of risks and opportunities. That is, if you have a good grasp of risk control, you may develop better. " Wanda is getting bigger and bigger, and the (expansion) speed does not seem to slow down. Many people are worried. As the core of our own internal control, it is to control cash flow, that is, to ensure adequate cash flow and prevention. Just like a family, it is necessary to save some money in case of accidents, so is a business. In addition to the normal cash flow, we must have enough cash flow margin to prevent the occurrence of uncertainty, because otherwise, as our annual investment is so large, our Wanda's cash flow is the lifeline and the first business.

Sixth, professional philanthropists.

Under the dazzling titles given by the outside world, Wanda Wang Jianlin loves the title of philanthropist. In fact, just as "the greater the ability, the greater the responsibility", Wang Jianlin has his own plan and puts forward a different view on the purpose and innovation of charity. In his view, charity itself is not famous. As for the year of charity, the cash flow strength of the enterprise is getting stronger and stronger, and the annual planning budget may be a little more in this respect. At the same time, he also made a detailed plan for Wanda: "Our recent plan is that from 20 1 1 to 20152 billion, with an average annual arrangement of 400 million, there will be a special team to operate this matter."

"If my commercial real estate is listed, maybe I will announce that I will donate this part of my shares in the commercial real estate group to make a big charity fund. This asset is about 90% of my commercial real estate. Charity is a major, and it is wrong for us to just regard it as fun. I will find a team to run this. " Wang Jianlin said.

In addition, Wang Jianlin personally wants to support youth entrepreneurship as the future development direction of charity. "From 2000 to now, there are almost no successful entrepreneurs. I feel that if successful entrepreneurs in China are in love, the harm to the country may be more dangerous than policy mistakes, so from this perspective, I am willing to support more young entrepreneurs. " He believes that more people start businesses, and the country will have hope.

Seven, attach great importance to integrity.

Wang Jianlin regards honest management and paying close attention to engineering quality as the foothold of his career. 199 1 year, Wang Jianlin led the Xigang District Residential Development Company (predecessor of Wanda Group) to develop the Zheng Min Street Residential District in Dalian, becoming the first all-around quality residential project in Northeast China, and was awarded the only "Quality Residential Project" medal in China by the organizing committee of the first "China Quality Miles" activity that year.

1At the beginning of 996, Wang Jianlin took the lead in putting forward the "three promises" to protect the interests of consumers among the real estate enterprises in China in view of the common phenomena in the real estate industry at that time, such as poor quality, shortage of area and fraudulent sales. On June 29th, 2000, six units, including the Ministry of Construction and China Consumers Association, held a meeting of thousands of people in the Great Hall of the People to introduce Wanda Group's experience in selling peace of mind. As the only representative of a real estate enterprise, Wang Jianlin made a typical speech, which is the first time that the Ministry of Construction introduced a typical experience of a real estate enterprise since the reform and opening up.

Eight, true love for employees

In the development of Wanda, Wang Jianlin always adheres to the concept of "people-oriented" and is committed to caring for employees and recruiting talents. The turnover rate of key employees of Wanda Group is the lowest among large domestic enterprises. Wang Jianlin was named "National Excellent Private Entrepreneur Caring for Employees" by the All-China Federation of Industry and Commerce and the All-China Federation of Trade Unions. Wang Jianlin's approach: First, provide first-class treatment. The salary level of Wanda employees is the highest in the same industry in China. Wanda Group implements a unique seniority salary system among grassroots employees. In addition to their normal income, employees will receive an annual salary increase of 1.200 yuan. Grassroots employees who have worked for five years will receive an annual salary of 6,000 yuan. The second is to establish a training mechanism, and invest hundreds of millions of yuan in employee training every year, and invest 700 million yuan in Langfang to establish a first-class Wanda College in China. The third is to pay attention to humanistic care. Wang Jianlin asked the headquarters and subsidiaries to set up staff canteens to provide free working meals for employees; The happy holiday system will be introduced, and the outstanding employees and their families selected by the Group will be reimbursed for round-trip air tickets and accommodation fees, and they can choose to spend their holidays in Wanda hotels around the world.