Market research report format template

"Market survey report" refers to the written materials about the market's desire and motivation to buy, the opinions and requirements for commodities (or enterprises), and the fluctuation of commodity prices.

Format: 1 Title.

2. Text: preface, text (situation, forecast, analysis and suggestions) and conclusion.

3. Conclusion: Signature of investigation unit and investigator, investigation time, etc.

Example 1:

Jam market in Japan

In recent years, the Japanese jam market has a stable capacity, with an annual consumption of 730,000-85,000 tons. Consumers like low-sugar jam and frozen jam more and more, and the packaging has gradually changed from large to small, and the variety has also increased from strawberry and orange jam to dozens. From 1985- 1988, the average annual import volume has been stable at 4000-5000 tons, but the price and country of origin have changed greatly. According to the import statistics of 1988, Russia exports the most jam to Japan, reaching 1 140 tons. The second one is ...

There are many kinds of imported jam, the main varieties are: ...

The best packaging designs are in the United States and Europe, which are not only small in size (less than 40 grams) and strange in design, but also expensive in gift packaging. Low-sugar jam (sugar content is 30-50%) is becoming more and more popular ...

The Ministry of Agriculture, Forestry and Fisheries of Japan has clear regulations on the quality standard of jam ...

If exporters want to successfully enter the Japanese jam market and expand jam sales, they should consider the following important factors:

(1) Diversified customer choices. (omitted)

(2) The sugar content of jam should be low. (omitted)

(3) Small packages are becoming more and more popular, and the small packages of 14g, 30g and 42g are successful. (omitted)

(4) Develop gift jam series. (omitted)

Example 2:

Shanghai Single Apartment Market Survey Report

In recent years, with the maturity and prosperity of Shanghai's real estate market, the upgrading of its residential products is also accelerating rapidly, and trendy designs emerge one after another. Among them, small-sized residential products are particularly dazzling, becoming the new favorite of Shanghai property market, and the real estate market is highly sought after once it is launched. At present, the small-sized residential products in Shanghai real estate industry mainly include the following three forms of property, namely:

■ Single apartment. It is the largest supply of small-sized houses in Shanghai real estate market in recent two years, mainly including the Gate of the Century, Blue Dynasty Tribe, Youth Exchange, Freedom House, Du Dong Celebrity Building, Pentium Shinkansen and so on.

■ Property-style serviced apartment. It is a hotel with property rights, integrating business and residence. Generally, there is no necessary supporting facilities for home life such as gas in the room. At present, such products are in short supply in the market, mainly including Tomson Financial Center, Paris Shi Yun, Global Plaza, Gold and Silver Trade Market, etc.

■ Ordinary small-sized houses. Refers to small-sized houses distributed in comprehensive residential quarters. It is an ordinary commercial housing project with the same service life and property services as ordinary commercial housing. At present, there are many apartments to choose from in the market, mainly including Yuefu unit in Ruihong New Town, one room in colorful times in the third phase of COSCO Two Bay City, one room in the second phase of Jin Kui Grand Garden, single apartment in Shangcheng and so on.

In this small huxing special market survey, we mainly conducted a more in-depth investigation on single apartments with relatively large supply, and now the relevant situation is summarized as follows.

First, the historical evolution of single apartment (birth)

Single apartment, also known as white-collar apartment, is a transitional residential product and a kind of small apartment. Generally, it is about 25-45 square meters/set, and the total price is about 300,000-400,000. Its biggest structural feature is that there is only one room and a kitchen and bathroom. In recent years, according to the demand of the market, some developers have also launched single apartment buildings with more perfect functions, and some have also built small apartment buildings with jumps, not only increasing the construction area to 50-80 square meters, but also adding kitchens, living rooms, restaurants and balconies to the housing structure.

In Shanghai, the birth of single apartment first appeared in the rental market. About two or three years ago, some owners pushed vacant commercial houses into the real estate leasing market after simple decoration and rented them to middle-income white-collar workers. Generally, the monthly expenses borne by each person are between 500- 1000 yuan, which is widely favored by all kinds of white-collar workers. Many developers rediscovered business opportunities and launched projects in succession. Among them, the earliest single apartment for sale is the Century Gate in changshou road, which is the most famous. It designed a plate-shaped commercial and residential building as the middle aisle, with small suites on both sides. The main area is between 45-60 square meters, and the total price is between 200,000 and 300,000, which directly attracts young people who have not worked long but want to buy a house in the urban area.

Second, the basic characteristics of single apartment design orientation

As a special form of residential products, single apartment also has some outstanding characteristics in design orientation. Looking at the single apartments in Shanghai, we can easily find that the single apartments on the market at present have the following basic characteristics:

1, maximum control area.

The following is the area matching table of several typical single apartments. As can be seen from the data in the table, the area of single apartment products on the market is between 24-78 square meters, and the main area is mostly controlled at around 30-50 square meters, which is less than half of the peak area of ordinary commercial housing transactions in the city.

Case Name Area Range (square meters) Main area (square meters) Main price (ten thousand yuan)

My City 29.93—63.84 52—58.08 30—36

Blue dynasty tribe 29-49 24-33 16-24

Pentium shinkansen 26-62 3 1-55 18-28

Youth exchange 37.1137.1135

The biggest utility of area control is to effectively control the total price. Except for some investment-oriented high-end projects, the total price of most single apartments is below 400,000/set, which is in line with the consumption mentality of such transitional residential consumers. At the same time, the small area makes such products scarce in the market, so they are sought after by the market as soon as they are launched.

But the living area is directly proportional to the comfort. Therefore, under the premise of pursuing area simplification, single apartment has to sacrifice living comfort. Most single apartments are less than 3.5 meters wide, and most of them have no balconies. Due to the limitation of building codes, some single apartments have no room for kitchens, and almost every single apartment project has a large number of units facing north.

2. Scarce products with location advantages.

At present, most of some single apartments enjoy geographical advantages and are located in densely populated, mature businesses and convenient transportation areas. There are traffic lines extending in all directions and famous commercial streets in front of the residence. The prime location is one of the most obvious characteristics of single apartment at present. For example, the "Blue Dynasty Tribe" in Jing 'an District, the "MYCITY" in Jiangning Road and the "Youth Club" at the foot of nanpu bridge Bridge all occupy some of the best road sections in Shanghai, and their values are becoming more and more precious in the case of increasingly scarce land in downtown areas. Due to the scarcity of products, prices have risen sharply. According to statistics, the average price of single apartments in these central cities is more than 20% of the average unit price of ordinary houses in similar areas, but under the seemingly low total price, it implies high profits.

3. Perfect supporting facilities and hotel-style services increase the added value of the property.

The ideal single apartment must be convenient to live in, and all the facilities for home life should be available to properly take care of the occupancy needs of young residents. To a greater extent, it meets the needs of young people for convenience and convenience in daily life, and embodies a brand-new way of life to the greatest extent.

Therefore, facilities and services have become one of the important factors for consumers to buy single apartments, and also one of the important marketing means for developers to attract tourists. At present, the community facilities and services promised by most single apartments mainly include the following categories:

Business facilities lei 24-hour convenience store

24-hour laundry service

All-weather restaurant and food delivery service

Sports and leisure gym, billiards, squash, etc.

Chess game

Book reading

Domestic service, indoor cleaning service

Purchase, order and collect services

Property and supplies leasing and sales services

Business network Internet, copy, fax, etc.

4. Completely renovated house.

Completely renovated is one of the standard features of single apartment. From the first single apartment "MYCITY" to "Jinyinhui", the continuous evolution of its products is also reflected in the continuous improvement of decoration quality and the continuous improvement of supporting facilities. At first, the whole decoration was only equipped with simple kitchen and bathroom equipment, but in the projects such as "Blue Dynasty Tribe" and "Youth Exchange", the concept of the whole decoration was deepened, and all facilities except furniture were equipped, as well as air conditioners, water heaters, gas stoves, range hoods, induction cookers and other household appliances. Although the convenience of moving in has far exceeded that of rough houses, the publicity effect of "moving in with one suitcase" has not been achieved, and the goal of "gold and silver" has been achieved. It is reported that the decoration standard of single apartments is generally between 600-800 yuan/square meter.

It is only a transitional product.

Single apartment is not the ultimate product of simple family living, but the product after market segmentation, just a transitional product. Once its owner gets married and has a family, it will be "reduced to a wing". So its customer base is relatively simple, and we will analyze it in detail in the next part.

Third, the customer base of single apartment.

Since the single apartment has the above attractive characteristics, who is buying the single apartment residential products with the above specific design requirements and outstanding market characteristics? According to relevant data, 40% of the buyers of this kind of property are young people aged 20-30, and 39% are between 30-40 years old, accounting for 79% of the total buyers. In addition, in terms of payment, 93% of buyers choose mortgage loans, and only 7% of buyers pay in one lump sum. Among them, mainly in the following categories of consumers:

1. Young people with higher education in this city like to live independently.

According to "The Gate of the Century? According to MYCITY's statistics, buyers with college education or above account for 88. 1%, and buyers with a monthly income of more than 5,000 yuan account for 67. 1%, of which 24% are above 8,000 yuan. According to another survey, the marriage age of young people in Shanghai is generally around 28 to 30 years old. There is a "transition period" of about five to seven years from their graduation from college to their marriage. During this period, their expectations of quality of life, such as private space and comfortable living conditions, do not match their living conditions, thus providing sales space for the new small apartment market. White-collar women, in particular, have gradually become the main force in buying single apartments. According to the statistics of several sales offices, more than 60% of the buyers are women. Most of these women are women who are pursuing an independent new life, except for some who buy single apartments as investment. And the survey also found that most of them are single people under the age of 30. After graduating from college, they have a strong spirit of independence and are unwilling to be attached to their parents' eaves. Buying a house and living alone has become the first step towards a new life.

2. Young intellectuals from other places come to Shanghai.

Shanghai has launched a national talent policy, so fresh graduates from other places can stay in Shanghai for employment as long as they find receiving units; After China's entry into WTO, foreign companies and enterprises from other provinces and cities will accelerate their entry into Shanghai, which will greatly increase the demand of young people from other places for single apartments.

3. Single parent families.

Widowed or divorced families need comfortable small apartments as shelter.

4. investors.

As an international metropolis, Shanghai's housing rental market is becoming more and more mature due to international friends and people from other provinces and cities living and working in Shanghai. Compared with large-sized apartments, small-sized apartments have obvious advantages of less investment, high return and short cycle, so many investors in Shanghai choose to buy single apartments as investment projects. According to the latest survey of blue dynasty tribal buyers, 70% buyers buy houses by investment. Some of them are buying houses for the second time or even the third time, and some of them have large areas of housing. They think that the small apartment in the market center has a high rental rate and has the value of return on investment. On the other hand, it's good to get a tax refund for buying a suite.

Among the above four types of customers, the first two types of customers are, in a sense, the so-called "petty bourgeoisie" popular all over the country, that is, a neutral group that neither belongs to the general working class nor the middle class with industry. This kind of people are generally characterized by high academic qualifications, certain cultural literacy, high and stable income, and like to pay attention to the quality of life and emotional appeal. It is understood that there are about 400,000-500,000 people like Shanghai, and a small part of the nearly 3 million floating population belongs to the "petty bourgeoisie", and their demand for single apartments is more urgent.

Fourthly, the current market situation of single apartment in Shanghai.

1, the current market trading atmosphere of single apartments in Shanghai.

The emergence of small apartment or single apartment in Shanghai was originally based on two factors. One factor is the repackaging and listing of uncompleted residential flats, such as "MYCITY", "Youth Exchange", "Gold and Silver Club" and "Blue Dynasty Tribe". Another factor is a certain market demand. Because the product area is small, it is suitable for single or two-person families, and the total price is low, which is suitable for young people who have just started a business. It is convenient to rent and has investment value, which is very popular with some people. From the initial appearance of "uncompleted residential flats" to the present, the real estate market in Shanghai has been in full swing and continues to be hot. All the properties have performed well and basically sold out:

■ In June, 2000, the "Gate of the Century ● Ronglian Home" located near Jiangning Road and Bridge launched the small-sized apartment under the banner of "MYCITY" for the first time, with each household ranging from 29 to 58 square meters. From the design point of view, there is no innovation, the building is very large, but because of its small area and complete decoration, it was sold out within two weeks of opening.

■ Subsequent single apartment projects such as "Hongqiao Chief" and "Longbai Xiangxieyuan" are almost all 100% market sales rate.

■ One year later, in June of 200 1 year, Cao Jiadu's "Blue Dynasty Tribe" re-launched this property. In less than half a month, more than 500 houses were sold out, and the scene was even more enthusiastic than the "MYCITY" of that year. Compared with the two, its single set area is small, such as 24 square meters; There are many households, 24 households in one staircase; The unit price is higher, exceeding 7000 yuan per square meter.

■ Then, the "Youth Exchange" in Nanpuqiao, Qiao Yu appeared again, which also triggered a buying frenzy; At the beginning of 65438+February, the hotel-style fully decorated small apartment, known as the "Pentium Shinkansen", just appeared colorful construction wall advertisements, and 70% of the houses were booked out in just five days.

■ Coincidentally, Ruihong New Town, located in Linping Road, Hongkou District, Shanghai, also experienced a shortage of small houses. Ruihong New Town launched a batch of "Love House" with a unit price of 300,000 yuan, and ordered 200 sets.

As can be seen from the above description, in recent two years, single apartment has become a dark horse in Shanghai property market, and has been maintaining the upward trend. As a media report in Shanghai said, this kind of single apartment building has been highly sought after once it was launched, such as "Hongqiao Chief", "Longbai Champs Garden" and "Gate of the Century" in Shanghai. MYCITY "and" COSCO Bay City "? Discover the future "and so on, nothing is better than the rain in the desert, which is absorbed in the blink of an eye.

2. Introduction of several typical single apartments.

In order to describe the current market situation of single apartment in Shanghai in more detail, and show the distribution area of single apartment and other necessary market factors such as market price, sales situation and internal facilities more intuitively, here we select several typical single apartment buildings in Shanghai (including Blue Dynasty Tribe, Youth Exchange, Pentium Shinkansen, Du Dong Celebrity Building, Freedom House, Gold and Silver Trade Fair, etc.) to introduce them one by one. (The specific introduction is attached)

Five, the future development prospects of single apartment

As a dark horse in the property market in the past two years, single apartment has been hotly debated by developers and customers. How long can this lively phenomenon last? What is its market prospect?

We believe that the key to the hot sale of this small apartment is the relationship between supply and demand. Because there are too few houses for the so-called "petty bourgeoisie" to live in, once such single apartments are listed, the blowout phenomenon mentioned above will occur. However, with the rapid increase of products in recent years, its market profit space is no longer as broad as before. And because this kind of residence is not the mainstream market of residential development after all, it is only the product of market segmentation. With the vigorous development in the past year or two, it will fill the original blank, and at the same time make this market segment relatively saturated and will not become the mainstream product of the property market, so its development prospects are very limited.

We can analyze this from the following factors:

1, in terms of market demand. The market development potential of single apartment will be fully tapped in the next one to two years, and the market prospect is limited.

According to incomplete statistics, the demand for small apartments in Shanghai is at least 60,000 sets. But last year, the supply of small huxing was only about 5000 sets. Therefore, in the near future, small-sized houses will still be "imported goods to live in" and will still be the pride of the Shanghai property market. However, with some powerful development enterprises also investing in the development of small-sized houses, this market cake will become smaller and smaller. It is reported that Shanghai Greenland Group will not only launch 1500 sets of small-sized houses in the large-scale comprehensive community "Shanghai Spring", but also launch 1000 sets of small-sized houses providing hotel-style services near new passenger station, Panyu Road and Yan 'an Road. The small-sized house developed and launched by COSCO Real Estate Group in the third phase of COSCO Bay City is also aimed at the purchase demand of elderly couples. Zhejiang Yaojiang Group, which is engaged in the development on both sides of Pujiang River, plans to launch corresponding small-sized serviced apartments in the Bund area north of Wusong Road, Kunshan Road. Therefore, in the next one to two years, the shortage of single apartments is expected to be alleviated.

2. From the perspective of planning and design, the architectural defects of single apartment itself will greatly limit its future development.

Because the single apartment requires the maximum control of indoor area, it is inevitable that the corner structure of the whole building will increase, the pool area will increase, the number of households on the same floor will increase, the room orientation will increase, and the discomfort of living in the room will increase, which will affect customers' high recognition of such residential products.

For example, many single apartments on the market have been transformed into uncompleted residential flats left over from the early 1990s. These projects were originally planned for offices, hotels, etc. It is very different from the residential design requirements in architectural design. Even if they were originally designed as residential products, after 5- 10 years of market baptism, the original design is very different from the current residential requirements. Therefore, in the process of transforming it into a single apartment and putting it on the market again, it is necessary to divide its original large area space and increase kitchen and bathroom space and pipes, which inevitably brings many problems, mainly as follows:

There are many households in one elevator, so the number of elevators is insufficient and the privacy is poor. There are 10-20 households on each floor of a single apartment, and some even reach 70-80 households, with an average of 3-8 households sharing an elevator. The high-density layout of large corridors leads to poor lighting, ventilation, safety and privacy.

The room type is unreasonable. Mainly reflected in the layout of kitchen and bathroom, such as kitchen and bathroom, bathroom facing hall or room, kitchen facing hall or room, kitchen placed in hall or balcony, etc.

These problems will lead to the loss of customers or lose enough trust in such houses, so they will eventually be abandoned by consumers in the process of market development.

3. In terms of supporting requirements, single apartments have strict requirements on supporting facilities and property services, and the area where the real estate is located has great advantages, which is a test for developers.

As far as single apartment is concerned, when selling a house, the developer should promise the property service of "all living facilities are available, and the owner can move in with his bag", or promise the lifestyle depicted by such property. This is an important factor for consumers to buy such properties. Property buyers in the purchase of real estate, but also bought the services behind the property and a way of life. Therefore, whether the developer's promise can be finally fulfilled has become an important issue related to the future development prospects of single apartments.

Conclusion of intransitive verbs

In short, after this market survey for single apartments, we have a preliminary understanding of its market situation, and based on this, we have summarized the following conclusions:

■ As a scarce product in the market in the past year or two and in the next year or two, it is reasonable and inevitable that single apartments will become a dark horse in the property market and sell well all the way;

■ As a transitional subdivision product of the real estate market, single apartments have limited market capacity, and the temporary "scarcity" will soon be solved and gradually become saturated.

■ Developers must keep a cool head on the development of small huxing and enter the market cautiously, because such properties cannot become the mainstream market for residential development after all.

Sales planning department

Attachment: Case introduction of typical single apartment

■ Blue Dynasty Tribe

Venue: Wan Hangdu Road, Caojiadu, Jing 'an District Developer: Shanghai Jing 'an Real Estate Company

Area range: 24-54 square meters Main area: 32 square meters

Unit sales price: 6000-8000 yuan/square meter; Total price range:1.6-380,000 yuan.

Housing rate: 55% Total households: 500 households.

Opening date: 20065438+0 September Sales rate: 100% (all sold out within seven days).

Location: Third-class urban property fee: 2.0 yuan/m2/month.

Tourist source level: investors, company white-collar workers and foreigners. Among them, the proportion of investors is large. Women account for a large proportion of self-occupied customers.

Supporting facilities: four stairs, 24 households, 32 floors; 1-8 floors are all clubs, with gyms, beauty salons, internet cafes, business centers, coffee bars, tea restaurants, billiards rooms and convenience stores.

Decoration standard: decoration standard 1 1,000 yuan/square meter, wood fire-proof security door, aluminum alloy window, hall and bedroom separated by aluminum alloy glass sliding door; The interior decoration focuses on leisure, the wooden floor and wall are painted with light colors, and the three-piece kitchen (cupboard, kitchen stove) and three-piece bathroom (basin, toilet and shower room) are equipped with electric sockets, electric water heaters, communication ports, doorman intercom system and broadband access.

Case advantage: the surrounding commercial and living facilities are mature; Convenient transportation; The area and total price are controlled reasonably; This is the first real single apartment project in Shanghai.

Case disadvantage: low housing rate; The surrounding environment is chaotic.

■ Youth exchange

Venue: Lujiabang Road and Chaohai Road, Huangpu District. Developer: Shanghai Zhongfu Real Estate Company.

Area range: 36-60m2 Main area: 40m2

Unit sales price: 8500-9000 yuan/square meter; Total price range: 300,000-540,000 yuan.

The occupancy rate: 76-79% Total households: Phase I 1 more than 1,000 sets.

Opening date: 200 1 year 1 1 monthly sales rate: 100%.

Location: Grade III urban area.

Tourist source level: white-collar workers, investors and foreign tourists (accounting for 50%)

Supporting facilities: 6 stairs, 24 households, 28-34 floors; The community is equipped with independent clubs, tennis courts, swimming pools, Internet cafes, teahouses, beauty salons, billiards rooms, reading rooms, business centers, gyms and supermarkets.

Decoration standard: decoration standard 1000 yuan/square meter, wooden fire-proof security door, plastic steel window, hall and bedroom separated by wooden glass sliding door; Interior decoration is mainly for living and leisure, with three-piece kitchen and bathroom, wooden floor and light-colored wall coating; Communication port, lamp holder, power socket, guard intercom system, broadband access, electric water heater, split air conditioner.

Case advantage: convenient transportation; High room rate; The community is large in scale and complete in facilities.

Case disadvantages: close to Yangpu Bridge, traffic interference and loud noise; The decoration is simple and the design is average.

■ Pentium Shinkansen

Developers of Baoshan Road and Bao Tong Road in Zhabei District: Shanghai Sanbao Garden Real Estate Company.

Area range: 30-42 square meters Main area: 36-40 square meters

Unit sales price: 5600 yuan/square meter. Total price range:17-240,000 yuan.

Housing rate: 70% Total households: 500 households.

Opening date: 20065438+0 65438+February sales rate: 100%.

Location: Grade IV urban area.

Tourist source level: white-collar workers, investors and outsiders.

Supporting facilities: 3 stairs 12 households; Top landscape club, business center, internet cafe, laundry center, ballroom, chess room, reading room and housekeeping center.

Decoration standard: decoration standard 1000 yuan/square meter, wood fire-proof security door; Indoor decoration is mainly for living and leisure, with three sets of wooden floor, light-colored wall paint and kitchen and bathroom equipment; Communication port, power connector, broadband access, guard intercom system, split air conditioner, water heater.

Case advantages: convenient transportation, light rail, M8 Shinkansen; It is a newly-built property with a high housing rate; The total price is reasonable.

Case disadvantage: bad location; The surrounding environment is chaotic.

■ Du Dong Celebrity Building

Location: Quyang Road near Baoshan Road, Hongkou District Developer: Shanghai Du Dong Real Estate Development Company.

Area range: 4 1-50 square meters Main area: 45 square meters

Unit sales price: 6900-7200 yuan/square meter; Total price range: 300,000-350,000 yuan.

Housing rate: 62% Total number of households: 350.

Commencement date: June 5438 +20021October Sales rate: 90%.

Location: Grade IV urban area.

Tourist source level: investors, white-collar workers (commercial and residential)

Supporting facilities: 2 stairs, 65438+23 floors with 06 households; Top floor landscape club, business center, internet cafe, ballroom, gym, chess room and reading room.

Decoration standard: decoration standard 1000 yuan/square meter, wood fire-proof room, aluminum alloy window with stolen door; Interior decoration is mainly for living and leisure, and the wooden floor, light-colored wall paint and kitchen and bathroom are all three-piece; Split air conditioner, water heater, power connector, broadband access, communication port, doorman intercom system.

Case advantage: convenient transportation; The total price is moderate; Strong investment

Case disadvantage: poor surrounding environment; The supporting facilities are not complete enough

■ Freedom House

Venue: Lane 5 15, Jinhui Road, Minhang District. Developer: Lun Real Estate Company.

Area range: 25-65 square meters Main area: 40 square meters

Sales unit price: 7000 yuan/square meter. Total price range: 654.38+08-450,000 yuan.

Housing rate: 72% Total households: 157 households.

Opening date: April 2002 Sales rate: 100% (sold out in one day)

Location: Grade 6 urban area.

Tourist source level: foreigners, investors and private owners.

Supporting facilities: 6 elevators on each floor; Equipped with business center, internet cafe, gym, chess room, reading room, etc.

Decoration standard: decoration standard 1000 yuan/square meter, wood fire-proof security door, aluminum alloy window; Interior decoration is mainly for living and leisure, with three sets of wooden floor, light-colored wall paint and kitchen and bathroom; Split air conditioner, water heater, power connector, broadband home, communication port and doorman intercom system.

Case advantage: six-story elevator room; The house price is high and the room type is reasonable; Community facilities are mature (Jin Hui Community)

Case disadvantage: far from the central city; Investment in general

■ Gold and silver exchange

Location: No.619 Jiujiang Road, Huangpu District. Developer: Shanghai Zhongfu Real Estate Company.

Area range: 35-75 square meters Main area: 40 square meters

Unit sales price:11000-13000 yuan/square meter. Total price range: 360,000-480,000 yuan.

Housing rate: 55% Total number of households: 900 households.

Opening date: 20065438+0 65438+February sales rate: 100% (sold out in three months).

Location: Secondary location in urban area.

Tourist source level: pure investment, less self-occupation (commercial and residential integration)

Supporting facilities: 6 stairs, 36 households, 30 floors; Equipped with reading room, gym, coffee bar, internet cafe, convenience store, business center, hotel-style lobby, restaurant, chess room, multi-functional conference hall, etc.

Decoration standard: decoration standard 1000 yuan/square meter, wood fire-proof security door, aluminum alloy window; Interior decoration is mainly business hotels, carpets and light-colored wall coatings; Split air conditioner, power connector, broadband home, communication port, doorman intercom system.

Case advantage: top position; The surrounding facilities are complete; Convenient transportation

Case disadvantages: the transformation of unfinished buildings, low housing acquisition rate; price is on high side