The Formation and Development of Property Management Market

(A) the concept of property management market

Market refers to the place where commodities are traded or the area where commodities are sold. It "reaches all the people in the world and collects all the goods in the world", which makes people "exchange and return, each in his place". A market is a place where goods are exchanged at a specific time and place. This is a narrow understanding of the market and a summary of its local characteristics and some external manifestations. It only regards the market as the carrier of circulation behavior.

According to the broad understanding of market in Marxist political economy, market refers to the sum of commodity exchange and commodity buying and selling relations. It includes not only commodity exchange places as entities, but also commodity exchange activities within a certain economic scope. It is through the market that producers and consumers form an interconnected bond.

Lenin pointed out: Where there is division of labor and commodity production, there is a market. With the expansion of division of labor and the development of commodity production, the market is also developing. It is not only manifested in the increase of market subjects, the increase of the number and types of object of market, the expansion of market scale and the increase of market places, but also in the emergence of different functional markets. Judging from the historical track of market development, there is a consumer goods market first, and then a means of production market; With the development of simple commodity economy to the expansion of commodity economy, labor market and capital market have emerged. Due to the overall commercialization of production factors, various special markets have been derived from commodity markets, such as technology market, information market, property rights market, cultural market, real estate market, property management market and so on. In all kinds of markets, markets can be divided into tangible commodity markets and intangible commodity markets according to the forms of exchange objects.

(B) the characteristics of the property management market

Because the property management market exchanges intangible management services and is the result of market segmentation, it has characteristics different from other commodity markets:

1. Not ownership

Property management services must provide services for demanders through the labor of service providers. This kind of service labor is a kind of ability existing in human body. Under no circumstances can any force separate this ability from the human body. Therefore, the exchange of property management market is not the ownership of property management services, but only the right to use such services.

2. "Production" and consumption synchronization

Property management service is to provide direct services to customers. The service process itself is both a "production" process and a consumption process, and labor and achievements are completed at the same time. For example, security services, security guards provide security services for owners, such as on duty, inspection and so on. When the security guard leaves his post after completing the security service, the owner's security service consumption will be completed at the same time.

3. Quality differences

Property management service is to directly serve the owners through the operation of employees in property management enterprises, and the service effect will inevitably be affected by factors such as employees' service experience, technical level, mood and service attitude. The same service, different operations, the quality is very different. For example, different decoration teams have great differences in decoration styles and techniques. Even for the same engineering team, the quality of each service is hardly the same.

4. Comprehensive chain service

Property management service is a comprehensive service integrating property maintenance, public security, cleaning, landscaping and home life services. The content of this comprehensive service is usually interrelated and complementary. The demand of owners or users for property management services is often interrelated in time, space and form, and one kind of service consumption leads to another. For example, when the owner accepts the custody of the car, he will ask for services such as car washing and maintenance.

5. Flexibility of demand

Owners or users have greater flexibility in the consumption of property management services. When customers feel convenient and satisfied, they will visit on time or often. When you feel inconvenient or dissatisfied, you will delay or even stop buying services. Especially in the special services and special services of property management, such as purchasing cars, boats, air tickets, booking newspapers and periodicals, customers can patronize for a long time, or solve it by themselves, or entrust other service providers.

Second, the formation and structure of the property management market.

With the transformation of China's economic system from planned economy to market economy, the traditional housing management mode of government behavior mode has been gradually broken, and a new professional and operational property management mode has emerged. The healthy development and standardized operation of property management can not be separated from the market. As an independent market form, the property management market has been brought into the market system of the whole economy, which is the inevitable product of the development of the socialist market economy.

(a) the formation of the property management market 1. The particularity of property makes it possible for property management service to become an independent exchange object. Real estate itself is a special commodity with fixed space, long use time, limited supply and high price. However, in its consumption stage, with the use of property, it will inevitably appear obsolete, damaged and functional degradation. In order to ensure the normal use of the property and extend the service life, scientific management, repair and maintenance must be carried out. At the same time, with the development of science and technology, the number of high-rise buildings and large residential areas is increasing, and a large number of equipment with complex functions are used, which complicates and diversifies the property facilities and functions. To manage these devices well, there must be managers with professional knowledge and skills to manage and maintain them. Therefore, the property management service has become an independent exchange object, which makes it possible to form the property management market.

2. The growing social demand for property management services has prompted the formation of the property management market.

The social demand for property management services is manifold:

The first is the owner's demand for property management. In order to make the property owned by the owner can be used normally and maintain and increase its value, the owner needs a professional property management agency to take care of the property under his name, maintain and repair the property and all kinds of equipment and facilities, beautify the environment and safeguard public safety. Through the professional management of the property, the owners get a comfortable living or working environment, thus improving the quality of life.

Secondly, it is the demand of real estate developers for property management. High-quality real estate with good price and good property management has become a new selling point for developers to launch new real estate. With the improvement of people's living standards, consumers put forward higher requirements for the environment and after-sales service in addition to basic factors such as quality, price and geographical location when purchasing real estate. Developers will introduce excellent property management as an important measure to provide good after-sales service, and accept the early intervention of property management, which not only conforms to the needs of consumers, but also properly maintains the after-sales property and reduces the amount of maintenance. In this way, developers will gain more advantages in competitive sales of real estate.

Third, it is the requirement of urban management. Urban planning and urban management are the main contents of social civilization and progress. Urban management needs comprehensive and orderly management of all kinds of residential quarters, commercial buildings and industrial areas. To achieve this goal, it is very important to realize it through the property management of each community, combine property management with social civilization construction, and create civilized communities and civilized cities.

(B) the structure of the property management market

The property management market, like other professional markets, consists of three aspects: market subject, object of market and market environment.

1. Market entity

Market subjects refer to individuals or organizations that conduct transactions in the market. The reason why a commodity or service becomes the object of exchange is because there is a demand for this commodity or service and the supply corresponding to this demand, so the market subject includes the demand subject and the supply subject. The demand subject of the property management market is the owner and user of the property; A supplier is an operator of property management, that is, a person or organization that has obtained the qualification of property management through legal procedures.

2. Market target

Object of market refers to the object of transactions in the market. The main sign that distinguishes one market from another is that they exchange different objects. Market objects can be divided into tangible goods and intangible goods (that is, services). The exchange object of property management market is property management service, which is an intangible labor service. This kind of service is embodied in: maintenance, maintenance, management, security, cleaning, environmental greening, agency leasing, and various services provided at the request of owners or users, and so on.

3. Market environment

Market environment refers to the exchange environment. It needs to be clear that the "environment" referred to here is not a specific exchange place, but refers to the social system and various relevant laws and regulations on which the exchange depends. As far as the property management market is concerned, it mainly includes: basic social system, market economic system and national law-constitution; Various special laws related to property management, such as civil law, economic law, contract law, enterprise law, etc. ; Specific laws and policies related to property management; Various property management contracts or contracts. The above-mentioned systems and regulations restrict the specific exchange behavior of the property management market.