Creative theme scheme of Mid-Autumn Festival activities

In order to ensure the success of the activity, we need to start making the activity plan in advance. An activity plan is made for an activity, including detailed rules and steps of specific actions. How to make an activity plan? The following is the creative theme scheme of Mid-Autumn Festival activities that I have compiled for you. Welcome to share.

Creative theme scheme for Mid-Autumn Festival 1 1. Activity time:

Second, the purpose of the activity: Shenglong Supermarket will meet you in this beautiful autumn. On September 1 1, "The full moon brings good reunion, and gifts are prosperous" to celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.

Third, the theme of the event: spend a good full moon, reunion, gifts, and joy again and again.

4. In-store furnishings: A special Mid-Autumn Festival gift monopoly area is set up in the store, which is displayed according to the brands of moon cakes, health care products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.

Verb (abbreviation of verb) propaganda mode:

Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.

Activity of intransitive verbs:

Ichiji

When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;

A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)

Designated moon cake varieties are:

B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.

L mid-autumn festival gift certificate

Class A health care products or alcohol can be deducted 1 yuan.

L sheng

Class b health care products or wine. This ticket can reach 2 yuan.

LC health products or wine. This ticket can reach 3 yuan.

double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:

A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.

B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.

C. The Dragon Promotion Award is a gift (gift certificate and cash) with the value of 12 yuan.

D the hi prize is any one of the seven words "life, dragon prize, group, yuan, Qing".

The prize value is one 3 yuan mooncake gift package (before September 28th).

The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).

Award preset: a * * *100; b * * * 1000； c * * * 10000；

Seven, shopping mall layout:

Head office: about hanging flags, banners or posters at the door (mainly about Mid-Autumn Festival activities) and the layout of the exhibition area.

Chain stores: Mid-Autumn banners and flags.

Eight, the cost budget:

Banner:10m x6 Yuan/strip x26 = 1500 yuan.

Mid-Autumn Festival gift certificate: 0. 1 yuan/piece x 65438+ ten thousand = 65438+ ten thousand yuan.

Flag: 2.5 yuan/x 1000 = 2,500 yuan.

DM News: To be determined; Advertising expenses: newspapers and television, to be determined.

Creative Theme Scheme for Mid-Autumn Festival Activities Part II Activity Preparation

First, the preparation schedule

Preparation: August 20th-September 5th.

Program production: September 6th (specific to be determined)

Prop purchase: five days before the event.

Site layout: the morning of September 12.

Second, the party's preparatory department.

Head of company headquarters:

Person in charge of activity preparation of each branch:

Group 1: Project Planning Group

Responsible department: human resources department and the person in charge of activity preparation of each branch.

Task: a, finish the program screening on September 5th; B, edit the program on September 6th, and report it to the etiquette group for preservation;

Group 2: Etiquette Group

Person in charge: related personnel in the office, one manager of each branch.

Task: A. Placement of seats before the start of the party and implementation of each seat.

B, prepare service items at the meeting place before the party, such as programs, mineral water, gifts, etc.

C, venue decoration, props preparation, etc.

D. fruits, drinks and audience seats are placed in front of the stage.

E, guide the audience to sit in the correct position and order.

The third group: props and equipment group

Responsible personnel: XX (team leader), XX, XX

Tasks: A. Ensure the normal operation of stage lighting, speakers and other equipment, as well as all logistical support matters.

DV & implements cameras and organizes normal shooting work (employees can provide them themselves).

C, complete the stage construction

Group 4: Logistics Group

Responsible personnel: xx (team leader), xx, xx, xx, xx.

Task: B. Special person shall be responsible for the storage of on-site materials, electrical appliances and other equipment.

C. maintain the order at the party site and deal with emergencies at the meeting.

D make emergency arrangements for other project teams, assist other project teams to complete their work, and ensure the success of the party.

Party content

First, the program collection

1, taking the principle of free and voluntary registration.

2. The program forms are not limited (songs, dances, reading aloud, musical instrument performances, cross talks, sketches, operas, calligraphy, etc.). ), and the content is healthy and upward, with celebration as the theme content. All programs need to be rehearsed in advance

3. Complete the program registration (report to the Human Resources Department) before September 5th 17: 00.

4. Program applicants should bring their own accompaniment instruments or tapes and CDs, and submit them to the preparatory group in advance.

5. The order of program performance is decided by the host and the party preparation team.

6. The whole process of the whole party can be recorded by DV. At the party, all the actors who take part in the performance will get a small gift.

The party will select the most typhoon award, the best courage award, the most creative program award, the best performance award, the best singer award and so on through the selection of guests and audiences. Think about it! )

Second, buffet barbecue

Three. Activity flow (tentative)

19:30- Admission

20: 00-the host opens.

20:05- Leader's Speech

20: 10 —— When is the bright moon?

20: 20 branch program

20:40- Interactive Games

2 1:00- Branch program

2 1:40- Lucky Draw

22: 00 branch plan

22:20- Interactive games

22:40- Branch program

23: 00-solve riddles on the lanterns (barbecue activity begins).

23:45- Guest program performance

24: 00 —— The salute sounded and the whole audience counted down (the event ended).

Attachment: game selection:

After-activity work

1. Hygiene and cleaning of the meeting place: the processing center of the Logistics Department and the branches respectively assign personnel to be responsible for the stage demolition and the recovery and demolition of tables and chairs.

2, text summary, VCD production, photo distribution, company internal magazine briefing writing.

Prepare prizes and gift settings (TBD)

First, the choice of prizes

Mug ceramic utensils mid-range gift pen badge commemorative medallion U disk Burton shirt wooden crafts calendar (notebook manual) desk lamp medal pen holder small household appliances small wallet racket crystal products small hair dryer electric kettle backpack wallet buckle three-piece set.

Second, gift selection

Keychain advertising pen, mouse pad, environmental protection bag, coin purse, key bag, etc.

Creative theme scheme for Mid-Autumn Festival activities Part III: Theme: Mid-Autumn Festival cake Expo activities.

Objective: The annual Mid-Autumn Festival is coming, in order to enrich the entertainment life of employees, promote the communication between employees, enhance the team cohesion, reflect the company's care for employees, and let everyone have a wonderful and unforgettable Mid-Autumn Festival.

Third, the main activities: Bo cake+dinner.

Fourth, time:

1. Divide the cake time: XX years, X months, X days.

2. Dinner time: XX year X month X day

Verb (abbreviation for verb) position:

1. wavering: not decided yet.

2. Dinner: The location of the restaurant has not been determined.

Organization and coordination of intransitive verbs: trade unions and human resources department.

Seven. Participants: all employees of the company.

Eight. Activity flow

1, 15: 20 leader's speech

2. Cake 15: 30- 17: 30.

3, 19: 00-20: 30 Mid-Autumn Festival dinner.

The activity ended at 20: 30.

Nine. Activity funds (total about 120000 yuan):

(1) The cost of Expo activities is 60,000 yuan.

1, activity props: 100 yuan;

2. Bo Cake Award * * * 59,000 yuan:

(1) Champion: 1 copy, accounted for 1.4 million yuan.

(2) Duitang (also known as the second place): 2 copies are 14000 yuan; (3) Sanhong (also known as Tanhua): 4 copies are 12600 yuan; (4) Four-product Jinshi (also known as Jinshi): 8 volumes are 5600 yuan; (5) Two awards (also known as jury) of 65,438+06 volumes of 5600 yuan; (6) a program.

(2) Dinner costs 60,000 yuan.

X. organizational arrangements:

1. comprehensive coordination group: comprehensive coordination of activities and handling of other emergencies.

2. Activity group: activity organization, planning, venue layout and venue management.

3. Purchasing group: purchasing and distributing event prizes and drinks.

4. Newsgroup: event promotion, press release writing and camera shooting.

5. Back-up team: responsible for the safety control of the whole event site and the pick-up and drop-off service of the staff in the dinner place.

XI。 Bo cake rules

Each cake has 1 top students, 2 opposite classes, 4 "three reds", 8 "four advances", 16 "two lifts" and 32 "one show". There are 63 cakes in the plenary session, including the number 796 13, which is an auspicious number. The country is 998 1, which is the number used by the emperor, 8972, which is the number of chitose, and Zheng Chenggong sealed King Yanping, so he used the number 63.

There are 63 cakes, representing the champion, champion, flower exploration, scholar, juren and scholar respectively. Throw six dice in a big porcelain bowl. There are 30 blog rules: one show, two lifts and three reds, with one red four, two red four and three red four as cakes respectively. The champion takes the appearance of four red dots and two red dots as the highest realm, which is called "the champion inserts golden flowers" and can get the champion and two pairs of cakes.

The winner of the first prize is four dividends, four of which are more than a few points; The appearance of "five sons" overwhelmed the four reds, that is, any five of the "five sons" except the five reds were counted as "five sons", depending on how many points you brought. "Five reds" means that there are five reds and four points, overwhelming the "five sons", among which the points are even greater. The second place and the flower scout, known as the "pair of sugar", will get the cake at one to six o'clock. In addition, there are rare "Six Bohong" and "Six Bohei" that are no longer used.

How to play: It's roughly like this: everyone throws six dice into a big bowl at a time (again, you must play with a porcelain bowl), and everyone rolls the dice in turn to see the number of dice to get a cake. If the dice fall out of the big bowl, this round is invalid and continue to participate in the next round.

Mid-Autumn Festival Creative Theme Planning 4 This activity is held in the form of a fraternity, and relevant leaders of OCT, OCT residents and surrounding businesses are invited to participate. The whole party included cultural performances, tea ceremony performances, sharing the extra-large moon cakes made by the mooncake merchants of Causeway Bay Mid-Autumn Festival, and some publicity about the corporate culture of Causeway Bay. Everyone shares a moon cake, which means reunion and the same theme of Mid-Autumn Festival. Through good organization, the party will be turned into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival Friendship Association.

I. Purpose:

1. Through this activity, the visibility of OCT and OCT Causeway Bay will be enhanced, and the communication and contact between residents in Causeway Bay and OCT will be enhanced.

2. Through the cooperation with brand mooncake merchants, establish a good business interaction relationship, add more cultural connotations to the brands of both parties, and establish a good corporate image of both parties.

3. Enrich the cultural life of community residents through performing arts and participating in activities on the spot.

4. Through the development of this activity, we will create news hotspots and form a certain influence through various media reports.

Second, the theme of the party: enjoying tea and the moon, Mid-Autumn Festival in Causeway Bay.

Three. Time: Mid-Autumn Festival 7: 00 pm to 9: 00 pm

4. Venue: October 20 10 10 Causeway Bay Ecological Plaza

5. Organizer: OCT Causeway Bay, OCT property and brand mooncake merchants.

Content of intransitive verbs:

1. Colorful cultural performances: invite professional cultural groups to perform or cooperate with OCT community, and invite owners with literary expertise to participate in the performances in conjunction with OCT Property.

2. The brand mooncake enterprises that hosted the party provided "extra large" mooncakes in the evening party, and provided some knowledge materials about mooncakes in the evening program for publicity.

3. Invite brand tea merchants to hold tea ceremony performances in the fraternity, and introduce some knowledge about tea to the audience in the program. Provide tea and tea sets for the fraternity.

4. Invite relevant leaders of OCT and surrounding merchants to participate.

5. Invite all media reporters to participate, and effectively use the media to expand influence.

Sixth, the media:

Newspapers: Shenzhen Special Zone Daily, Bao Jing, Shenzhen Business Daily, Shenzhen Evening News, Southern Metropolis Daily, Nanshan Daily and OCT Daily.

Creative theme scheme of Mid-Autumn Festival activities Article 5 Activities purpose:

In order to guide and stimulate holiday consumption, enhance brand image, increase sales volume, and pave the way for the listing of autumn clothes, it is planned to launch a series of activities of "homesick for the bright moon, special welcome to autumn" during the Mid-Autumn Festival (September 21-September 23).

Organizer:

Baixi Duchamp

Activity theme:

I am homesick and welcome the golden autumn with a special month.

Activity time:

20xx September 2 1 day to September 23 (spanning three days)

Scope of activities:

Baixi Shangdu (1f-5f)

Event theme 1:

Qingqing Qiu Jin Bai Xi te hui

Activity content:

50% off popular goods (from now on)

Activity details:

A. During the activity, all popular products will be 50% off (except some counters and special products).

B. Please consult the counter for specific discount information.

Activity theme 2:

Qiu Jin shopping Bai Xi you Li

Activity content:

During the activity, anyone who shopped in 800 yuan at Baxi Shangdu Department Store will receive a free Mid-Autumn Festival gift box with the shopping receipt of the day; When shopping is over 1500 yuan, you can get a set of Mid-Autumn Festival gift box for free with the shopping receipt of that day. Activity details:

A. During the activity, anyone who has shopped all over 800 yuan in Baixi Shangdu Shopping Mall will walk to the service desk on the first floor to receive a free Mid-Autumn Festival gift box with the shopping receipt of the day; When shopping is over 1500 yuan, you can get a set of Mid-Autumn Festival gift box for free with the shopping receipt of that day.

B. The shopping receipt is valid on the same day and cannot be exchanged after expiration.

C. Each buyer is limited to one copy per day while stock lasts.

D. cheating is not allowed at all counters. If found, the right to participate in activities will be revoked. Gift exchange office: service desk on the first floor of the shopping mall Note:

1, Mid-Autumn Festival gift box = a box of exquisite moon cakes; Mid-Autumn Festival gift box set = a box of exquisite moon cakes+a bottle of red wine.

2. Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% each.

3. The right to interpret this activity belongs to the owner of Baixi Enterprise.

Publicity strategy:

1 5000 A4DM Southern Metropolis Daily

The flag of Mid-Autumn Festival is hung in the shop.

3. Popular posters in shopping malls

4. Outdoor posters

55,000 regional text messages