White paper on property services

Recently, RealData released "The Rise of the Service Age: A White Paper on the Development of Residential Services in 2022", which comprehensively analyzed the survival and development of real estate agents in 20021year from the perspectives of service portrait, employment status and career development confidence. According to the report, in 20021year, the educational level of the real estate brokerage industry has been continuously improved, and real estate brokers are becoming a new choice for many fertile women to return to the workplace. Under the market fluctuation in the past year, nearly 70% of real estate agents are still full of confidence in the development of the industry.

With the continuous improvement of industry education level, brokers have become a new choice for women to return to the workplace.

The real estate agents in China are young as a whole. According to the survey data, the proportion of people under 40 years old is 9 1. 1%, of which more than half are born after 90, and they have become the backbone of the industry. In terms of gender, female brokers are generally slightly older, accounting for 32% of them aged 35 and above, which is 15.5 percentage points higher than that of men of the same age.

The overall age of female brokers is related to more and more treasure mothers joining the real estate brokerage industry. According to estimates, there are about 50,000 treasure moms among the brokers of Shell Cooperation, accounting for about 12% of the total number of brokers, and nearly half of them are treasure moms who have returned to the workplace (that is, have had career interruptions or no work experience). In absolute terms, Suzhou, Chengdu and Wuhan have the largest number of treasure mothers; Judging from the proportion of people, the cities with the highest penetration rate of brokers in Ma Bao are generally in the second and third lines, such as Linyi and Ganzhou.

Social skills, affinity, patience and carefulness, and sense of responsibility have brought unique advantages to Ma Bao's brokers. In the analysis of the comprehensive ability of these women who have returned to the workplace, it is found that Ma Bao's brokers are more resilient, with outstanding stability, growth and comprehensive quality, and their performance also shows the characteristics of "fast growth and high upper limit".

Figure: Age distribution of real estate agents

Source: RealData.

The cultural level of employees in the real estate brokerage industry has been continuously improved. In 20021year, 40.6% of the brokers who cooperated with Shell were junior college or above, among which the affiliated brokers in Beijing and Shanghai accounted for 72. 1% and 84.9% respectively. With the increasing attention of brokerage companies in the industry to the qualifications of employees, more and more college brokers have joined the real estate brokerage industry, which has also brought about significant changes in the academic structure of employees in the industry. Taking Chain Home as an example, 202 1 brokers with bachelor degree or above accounted for 47.7%, which was 24.3 percentage points higher than 20 18.

Figure: 20 18-202 1 year, the proportion of brokers with bachelor degree or above.

Source: Ke Holding Company ..

The retention of brokers is improving, and the income of service providers is directly proportional to the number of years of employment.

According to the survey, 58.7% of real estate agents have worked for less than three years, and only 6.7% have worked for more than 10 years. In the United States, where the real estate brokerage business is relatively mature, the proportion of working 10 years or more has reached 59%. On the whole, the stability of real estate agents in China is weak. In terms of cities, the overall employment stability of real estate brokers in first-tier cities is higher than that in other energy-level cities, and 57.8% of brokers have worked for more than three years, which is 16 percentage points higher than that in sample cities.

Figure: Distribution of years of employment of real estate agents

Source: RealData.

The retention rate of brokers is increasing year by year. With the development of brokerage industry, the length of service of brokers has increased year by year. According to the survey data, in 2026, the proportion of brokers who worked more than 1 year in 5438+0 increased by more than 10 percentage point compared with 2020.

In terms of income, the survey results show that the annual income level of over 60% real estate agents is more than 50,000 yuan, which is higher than the per capita disposable income of 32,000 yuan in 2020. According to the number of years of service, the proportion of brokers who have worked for 10 for more than 200,000 yuan per year is 4 1.8%, the proportion of brokers who have worked for 3-5 years is 10.7%, and the income level of brokers who have worked for 1 year is lower than 1%. With the increase of working years, more professional and skilled business abilities and the accumulation of resources such as customers and houses will help brokers get a higher income level.

Figure: Distribution of annual income of brokers with different working hours.

The longer the service cycle, the more difficult the transaction, and nearly 70% of real estate agents have confidence in career development.

Real estate transaction is a typical asset-oriented, low-frequency and high-trust transaction type, which requires long-term interaction between brokers and customers and on-the-spot house inspection. At the same time, with the real estate market gradually entering the stock era, customers' housing choices have increased, the requirements for quality living have also increased significantly, and the pace of housing transactions has also slowed down significantly.

Shell data shows that in the stage of housing matching transaction, the average service cycle of customers in key 30 cities in 20021year was 43. 1 day, an increase of 4 days compared with 20 18 years; In the property delivery stage, it still takes about 50 days to complete the interview, loan, tax payment and delivery after signing the contract.

202 1 The real estate market has experienced ups and downs. In the first half of the year, the market transactions were hot, and local regulatory policies were frequent. In the second half of the year, multiple financial tightening policies were superimposed, and market transactions fell sharply. In the cold market environment, the work of brokers has also been significantly affected. Lack of customers is the biggest problem encountered in the development of brokerage business: "no customers" and "no appearances" account for 75% and 58.7% respectively.

Nevertheless, in the face of the depressed market environment in the second half of 20021,the brokers showed a rational and positive professional attitude as a whole. 43.9% of brokers said that after the market shock, they left the strong and were confident to go against the current. 40% brokers believe that the market downturn needs to be treated dialectically, and there are opportunities in the crisis. In terms of career confidence, nearly 70% of brokers have confidence in their career development in 2022. The longer they work, the greater their confidence in their future career development.

Figure: Confidence of brokers in career development in 2022

Source: RealData.

In the past 20 years, the real estate brokerage industry has been continuously transformed and iterated, and the professionalism of brokerage practitioners has been continuously improved. As can be seen from the comprehensive report, despite the changes in the 202 1 market, the real estate brokerage industry has a strong resilience. As the core practitioners of the real estate brokerage industry, the specialization and professional service of real estate brokers will be the core factors of production, providing consumers with a more secure and comfortable service experience and promoting the rise of residential service providers.