How to choose the material of WeChat official account tweet?

First, keep up with hot spots. People who are self-media are generally in the network all the year round, and any hot news can be grasped first-hand, and then they try to rub hot spots and play their own content around them. For example, when the TV series "My First Half Life" was on fire, many official WeChat accounts touched hot spots. One official WeChat account followed the story from beginning to end, and from time to time, it launched explosive articles, which largely occupied a hot spot.

Second, pay more attention to other official WeChat accounts, especially those of the same type. You can see how others write hot spots and imitate them yourself.

Third, go to popular websites, Weibo, Post Bar and other places to find. Or investigate your writing environment, which always comes from life. It is more convincing to write your own personal experience.

Fourth, the official WeChat account is not like a webpage from the media, it should be vertical, and the published content must be vertical. If you have an official WeChat account, you can call it yourself. If there is really no material, you can also send some jokes and jokes, which are also very popular now. But remember, it must be occasionally, not often.

The following methods can be used to accumulate material.

1, absorb nutrition from different fields and broaden the thinking boundary. When thinking about problems, don't put too many constraints on yourself, have an open and inclusive mind and be willing to absorb different knowledge. Although it is necessary to think independently, we should communicate with others more. Many good points are collided. Learning to look at problems from another angle can break through the mindset. Just like the kaleidoscope we played when we were kids. There are many small pieces of colored glass in the kaleidoscope. When we look inside through the prism, we will see many changing patterns. Every time you change the angle, the small glass inside will form a new arrangement and combination, forming a new pattern. The more pieces of glass in the bucket, the more possible arrangements and combinations, and the more colorful patterns you can see. So don't lock yourself in the same place and keep adding new knowledge to your brain, just like adding glass fragments to a kaleidoscope. Only by accumulating enough materials can we have enough good ideas.

Don't rush to "realize" a new idea. When you have a new idea, you can solve it temporarily. Because a piecemeal idea can't work alone, it has to cooperate with other ideas. For example, you have an idea today and don't know how to apply it, so don't worry, write it down first. Maybe after a week, another idea will come to mind, which can be comparable to the former.

Here I would like to recommend a way to record ideas, that is, the card index method. It sounds like an index catalogue of a library, but it's actually not complicated. You can make some small cards with uniform specifications. Whenever you think of an idea or see a useful information, you can record it on these cards. Only one record is needed on each card, and then the cards are classified according to the subject of the record. Every little makes a mickle. When you record for a period of time, there will be some small cards under each category, which is convenient for you to query when you need it. Some people may think that this method is too traditional, and cards will take up a lot of space. In fact, it is also possible to use mobile phones or computers to record. But personally writing down an idea, the process of writing is actually the process of deepening the impression.

3. Communicate with "amateurs" more. We often have this feeling: "What I am doing now, laymen don't understand at all, I will only find fault at random and won't listen to them." Of course, you should have this confidence in your professional field, but there is a saying that "the authorities are fascinated, and the onlookers see clearly." Sometimes, from the layman's point of view, you can find problems that you can't see. Therefore, laymen should also listen to his words. Maybe there are good ideas hidden in it.

4. Record inspiration at any time.