Introduction to the Basic Contents of Commercial Operation Management Company

Commercial operation management companies provide management, investment promotion, sales and planning consulting services for commercial real estate projects and commercial projects by professional teams and professionals. Let me give you a detailed introduction to the contents of commercial operation management companies.

Basic content of commercial operation management company Hong Kong Saite Moore Commercial Operation Management Group is a company specializing in commercial and commercial real estate project services.

The group, formerly known as Setmore Commercial Management Company, was established by Mr. Yang Kang on 1999, specializing in commercial investment and planning of commercial projects.

Setmore Commercial Management Company began to devote itself to the practice of property and commercial management as early as the early 1990s. Saitmore Commercial Management Company is well versed in professional management, integrates traditional and modern concepts, and creates a brand-new management model adapted to the China market on the basis of introducing successful overseas management experience, providing first-class professional services in commercial management and property management.

With the great changes in the commercial real estate market, in 2005, Mr. Yang Kang organized and led the strategic reorganization and resource integration. Hong Kong Saite Moore Business Management Group was fully established.

Since the establishment of the team, under the leadership of Mr. Yang Kang, Saitmore has successively participated in and operated domestic projects: Mianyang Parkson, Mianyang Tian Yu Department Store, Mianyang Meiyitian Department Store, Mianyang Pleasant World Shopping Plaza, Xichang Haoda Shopping Center, Mianyang Central Times Shopping Plaza, Nanfang Falian Supermarket, Jiangyou Xintiandi Commercial Pedestrian Street, Jiangyou Electric Power Tonghui Supermarket, Jiangyou Taibai New City, Guangyuan Cultural and Commercial Plaza, Wenzhou Yueqing World Trade Center and Hunan.

The company specializes in providing services for commercial real estate projects and retail projects, such as architectural design planning suggestions, project positioning, market research, store planning, industry positioning, marketing planning and promotion, investment management, sales agency, whole process management of later projects, project diagnosis services, adjustment and opening, etc. , and provide professional guidance for your projects and companies to create maximum benefits.

Setmore Commercial will devote itself to establishing an excellent image of commercial property management with strong trading strength, rich management experience, advanced management mode and brand-new management concept, and provide customers with high-quality and all-round commercial property management services.

The business scope of the commercial operation management company is 1. Full-process store running: Acting as a full-process store running agent for department stores, supermarkets, home building materials, theme shopping malls, comprehensive markets and other formats.

2. Full service of commercial real estate: integrated services such as research orientation, investment planning, sales agency, business preparation and post-operation management of commercial real estate.

A. Market research before commercial project investment: market research before commercial project investment, target consumer research and analysis, market segmentation positioning, market environment research and analysis and swto analysis, commercial theme design, main format positioning and commodity combination strategy, project combination and investment strategy suggestions.

B. Planning and design of commercial projects: environmental art design and plane planning of shopping malls, line planning and decoration design of shopping malls, CI manual design and production, shopping mall management manual production, store name design, VI introduction, merchandise display, SP activity design, advertising and media delivery planning.

C. Investment promotion planning and marketing planning of commercial projects: planning of commercial projects and consultation of investment promotion technology, investment promotion strategy suggestion, brand promotion and negotiation, marketing strategy planning, annual marketing plan, marketing promotion, marketing diagnosis and integrated communication strategy.

D. Computer management system and network of commercial projects: management system, office automation system, decision support system, e-commerce application system, website construction system and commercial system integration.

E. Construction of management system for business projects: service brand design, service behavior standard design, service satisfaction survey formulated in customer service manual, customer relationship survey, analysis and handling of customer complaints, establishment of company management structure, staffing of operators, formulation of performance appraisal scheme, store management analysis and consumer demand analysis.

F. Special financial consultation and professional technical consultation for commercial projects: financial strategy consultation, financial process design consultation, capital investment evaluation consultation, tax structure optimization cost management consultation, budget management consultation, business planning consultation, investment promotion operation technical consultation, loss prevention and value preservation technical consultation.

G. Staff training and corporate culture construction of commercial projects: staff management standard system, sales skills of marketers, development and construction of corporate culture, and cultivation of team spirit.

3. Diagnostic consulting service: provide services such as problem diagnosis, planning and solution for poorly managed commercial/commercial real estate.

4. Professional training: provide professional training services for enterprises.

Introduction to enterprise operation management is based on the principle of operation management, taking commercial retail enterprises as the main research object, from? Focus on scale expansion? And then what? Focus on commodity management? Where to? Focus on operational management? This paper systematically expounds the theoretical framework and practical methods of modern operation competition, involving the operation management of chain headquarters and chain stores, and answers the following questions from the perspective of practical application: how to continuously improve the work? How to establish a standardized operation management system? How to effectively implement operational supervision? How to conduct performance evaluation and performance management? How to improve the business performance of the store? How to control the quality of goods and services? How to improve customer satisfaction? How to analyze and use business data? Most of the contents of enterprise operation management come from the accumulation, perception and refinement of the author's practical experience in the retail industry, which embodies? Melt into practice, originate from practice, be higher than practice, and serve practice? The characteristics of. As one of the landmark achievements of the national professional construction project of chain management of the Ministry of Education and the highland construction project of chain management in Shanghai, Business Management is suitable for teachers and students majoring in economic management and people in the circulation industry to read.

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