The site selection concept of Country Garden Group

Mr. Yang Guoqiang, Chairman of the Board of Directors of Dream Country Garden: 15 years ago, when I saw that houses in the city center were getting more and more expensive, I had a dream, hoping to find such a place: there is a highway connected with the city, and it can reach the city center in more than 20 minutes, with beautiful scenery and good air. To build a well-equipped and self-contained community, the house price is much lower than that in the city center, so that everyone can enjoy a happy life here.

Rational utilization of wasteland

Country Garden model has been deepened and clarified, which is the first valuable exploration of "building a city on wasteland", rational utilization of wasteland and urbanization. Break the dilemma of high fever in the first-tier cities of real estate, take the lead in building the blue ocean of business in the second, third and fourth-tier cities, stimulate the local economy, improve regional quality and promote the local urbanization process; For the first-tier cities, it provides high-quality satellite towns, which reduces the housing price and the living cost of residents and enhances the sense of happiness.

Municipal matching

Country Garden has been building and operating real estate projects with the concept of advanced planning. Most of the new projects are equipped with five-star standard hotels, large commercial centers, schools and other comprehensive community facilities, aiming to provide owners with complete living and living solutions in the shortest time.

Build a good house that ordinary people can afford.

"Our responsibility is to provide more affordable houses for ordinary people under the premise of urbanization in China." Yang Guoqiang's simple sentence reveals the connotation of Country Garden in corporate social responsibility, and also makes the development model of Country Garden more in line with the national property market regulation policy.

Country Garden's reasonable pricing strategy is not a simple subtraction. On the one hand, by constantly enriching the added value, the residential value of products is enhanced; On the other hand, through the large-scale, systematic and standardized exploration and practice in the construction process, it will benefit consumers to the greatest extent, repay the society and let more people realize their five-star living dream.

Advocates of happy community culture

Country Garden has always been talked about by the owners and the outside world. Property management companies pay attention to guidance, help owners' associations to form, make them blossom and bear fruit, and become a beautiful landscape in Country Garden Community. In addition, the community owners of Country Garden practice the concept of charity in their own way, contributing to charity and giving the Country Garden family a deeper cultural connotation.