Comprehensive data collection of Reader (a comprehensive abstract magazine sponsored by Gansu People's Publishing House)

Reader, formerly known as Reader's Digest, is a Chinese bimonthly magazine sponsored by Reader Publishing Media Co., Ltd..

Reader magazine explores the truth, goodness and beauty in human nature and embodies humanistic care. Reader keeps pace with the times in the content and form of the publication, pursues high grade, high quality and strives for excellent products, and has won the love and support of readers of all ages and classes with its richness and diversity in form and content. The circulation ranks first in China, first in Asia and fourth in the world. Known as "China people's mind reader" and "the first brand of China periodicals".

Basic introduction Chinese name: Reader mbth: Reader's language: Chinese category: cultural comprehensive unit: Reader Publishing Media Co., Ltd. Organizer: Reader Publishing Media Co., Ltd. Editor: Reader magazine's publication time: 198 1 year 1 month publication cycle: half a month. Domestic serial number of the monthly magazine: CN 62- 1 18/Z International serial number: ISSN 1005- 1805 Postal code: 54- 17 (general edition), 54-/KLOC-0. 54- 18 (overseas edition) Pricing: 9.00 yuan Address: No.568 Reader Avenue, Lanzhou City, Gansu Province Press: Ji Xiping Date of publication: main columns, historical evolution, series version, distribution, evaluation, trademark, founder, future development, reader's mobile phone, listing. Ji Xiping, secretary of Reader, 20131June 18 People: anecdotes of people and celebrities; Society: random thoughts and topics; Life: the world, life journey, marriage and family, between the younger generation and two generations; Life: psychological life, management, financial management; Civilization: overseas, other rocks, a page of history, cultural teahouse, man and nature, images; Home: man and nature, biological world; Didi: speech, comics and humor, Yilin, Didi; Interaction: knowledge interest, readers, authors and editors; Art: cover, art insert, song. The monthly circulation of Reader magazine has increased from 30,000 when it was founded to 9,654,380+million in April 2005. In 2006, the monthly average circulation was 8.98 million copies, ranking first in China, first in Asia and fourth in the world. At the same time, Reader magazine is sold in more than 90 countries and regions around the world, in the United States, Japan, Australia and Singapore. Known as "China people's mind reader" and "the first brand of China periodicals". However, the development of Reader's Digest is not smooth sailing. The American Reader's Digest wrote at the beginning of 1982 that Gansu People's Publishing House used the Chinese name of Reader's Digest inappropriately, which did not conform to the international copyright agreement. The copyright dispute between China and the United States for several years began. Since 1990, the copyright dispute between two readers' abstracts in China and the United States has escalated again. 1992, American Reader's Digest entrusted a lawyer to write to China Reader's Digest, requesting to stop using the Chinese trademark of Reader's Digest. Later, in order to solve the copyright dispute with American Reader's Digest, Reader's Digest published a naming notice in March issue 1993, which aroused strong repercussions among readers and received more than ten thousand letters of credit 10. The new names mentioned in the letter are: reader, reading friend, reader's home, chatting, enjoying, and so on. Finally, I used a reader. 1993 in the seventh issue, Reader's Digest was officially renamed Reader. The word "reader" on the cover of Reader was written by Mr. Zhao Puchu, former chairman of the Chinese Buddhist Association. Readers are originally four words-reader's digest. Because of the copyright lawsuit with the American Reader's Digest, the magazine was renamed Reader, and then the last two words were removed. Mr. Zhao Puchu wrote an inscription for this journal 1984. For Reader magazine, before 1993, the brand almost never got the attention it deserved. Hu Yaqian admits that the brand of a magazine is only a title in the eyes of his generation. He never realized that the brand of a magazine is related to the overall image and logo of a magazine, and he never realized that the title and image of a magazine are assets that should be protected. 198 1 Reader's Digest, the first issue of which was edited and published by Reader magazine and sponsored by Gansu People's Publishing House, is a comprehensive periodical with high reputation in China. Since the publication of 198 1, Reader has been bathed in the spring breeze of reform and opening up, which embodies the painstaking efforts and wisdom of several generations of publishers. After 25 years' development, the monthly circulation has increased from 30,000 copies at the beginning to 8.98 million copies in 2006, ranking first in China, first in Asia and fourth in the world, and has achieved outstanding social benefits and achievements. Over the years, Reader magazine has taken the promotion of excellent culture as its own responsibility, adhered to the correct public opinion orientation, unswervingly adhered to the publication purpose of "absorbing Chinese and foreign materials, gathering the essence, enlightening the soul and broadening the horizon", followed the publication concept of "choosing readers means choosing excellent culture", explored the truth, goodness and beauty in human nature, and embodied profound humanistic care; Set ideological, intellectual and interesting in one, adapt to the ever-changing social life with the gradual change of publication content and form, and keep pace with the times; Pursuing high taste and high quality, it has won the love of readers of all ages and classes at home and abroad, and is known as "the spiritual reader of China people". It has played an active role in continuously meeting the people's growing material and cultural needs, striving to build a harmonious socialist society and creating a new culture in Socialism with Chinese characteristics. From 1998 to 200 1, Reader won the first and second national 100 key social science periodical awards issued by the General Administration of Press and Publication, and the first "National Periodical Award" (the highest award in China periodical industry) from 1999, 200/kloc. On August 27th, 2004, Publicity Department of the Communist Party of China Publishing Bureau, Information Department of General Administration of Press and Publication and China Journal Association held a seminar on "Taste, Quality and Benefit-The Way for Readers", attended by more than 80 leading comrades, some experts and readers' representatives, including Li Dongsheng and Shi Feng. In August 2005, Comrade * * * inspected Reader magazine and praised Reader as a "treasure of the desert". In August, 2006, Reader was listed as a well-known brand and became an important symbol of "Colorful Gansu, Excellent Longyuan" in the "New Business Long March, Brand Miles Travel" organized by the Ministry of Commerce. On June, 2006, 65438+1October, 65438+1October, 8, 2006, based on Gansu People's Publishing House, the Reader-centered Publishing Group Co., Ltd. was established, which indicated that readers were making solid progress towards the goal of becoming stronger and bigger. In April 2006, the monthly circulation of Reader exceeded100000 copies. * * * Gansu Provincial Party Committee, Gansu Province * * *, General Administration of Press and Publication, Propaganda Department of Publishing Bureau of the Communist Party of China, and China Journal Association sent congratulatory letters to Reader magazine. Warmly congratulate Reader on its monthly circulation exceeding 654.38 million copies. The Reader (Series) 2011165438 was published in Taiwan Province Province, becoming the first mainland magazine published in Taiwan Province Province. 2011April 16 At 9: 00 a.m., readers publishing group celebrated the 60th anniversary of the establishment of Gansu People's Publishing House and the 30th anniversary of the publication of Readers magazine in Ningwozhuang Hotel, Lanzhou. 20 1 1 In June, the first Apple App of Reader was launched, and the number of client downloads in that year exceeded 3 million. The audio version and Android version of Reader were launched one after another, and Reader magazine began to exert its strength in the field of digital publishing. On August 20 12, Reader and Alibaba opened the official store of the original version of Reader and tried to sell it online, which opened the prelude to the networking of Reader e-commerce. The reader's original version of Alibaba's online store officially opened on September 2065438 1 day. With the rapid growth of the number of periodicals in China, the total number of periodicals printed has not increased at the same time, the circulation of many popular publications has declined, the market competition is fierce, readers' magazines stand out and the circulation has steadily increased. In April 2006, it reached a record 6.5438+0003 million copies, ranking first in the monthly circulation of periodicals in China for six consecutive years, accounting for 6.5438+0/30 of the domestic periodical market. Reader has been sold in more than 80 countries and regions around the world, with a cumulative distribution of nearly one million copies. Since its publication, Reader has issued 1 1 100 million copies in China, and its brand influence has been greatly improved. The cover design of "Series Reader" is exquisite, the layout is simple and generous, and the content conveys profound humanistic care, which is deeply loved by Chinese people. The monthly circulation has exceeded100000 copies. After 30 years of development, The Reader series has developed into a huge family, including: The Reader has been published since its publication, and it is the most common, with two editions per month and 24 issues throughout the year. Domestic pricing in 9 yuan (20 18, 15, 9 yuan, 20 15). Issue 1 in 2009 to issue 24 of 20 14, priced in 4 yuan, and priced in 3 yuan before 2009) Readers (large print version): The content is the same as readers, and the column of "reading" is added. The price is 5 yuan, and the annual price is 120 yuan (reader). Select some common editions in the same period, and combine the hot spots that teenagers pay attention to. Pricing: 9 yuan (from 20 18 15). The last issue of Reader's Digest (traditional Chinese version) in June, 1993: The content is the same as that of Reader, and the main distribution groups are readers from Hong Kong, Macao and Taiwan. Price of each book 10 HK$ (original version): It was founded in 2006, starting with bimonthly, and later changed to monthly, which is the price of readers in 5 yuan. Reader (Uyghur version): The content is the same as Reader, and the language is Uyghur and bimonthly. (In cooperation with Xinjiang People's Publishing House) Readers' Overseas Edition (Readers' Monthly Magazine, two issues merged into one issue, targeting high-end people) Readers (Braille Edition) (in cooperation with Braille Publishing House), readers (essence edition), readers (bound edition), reader series, readers (Tibetan edition) (in cooperation with Gansu Nationalities Publishing House) Readers' original edition (universal love) Note: readers (for campus use) The circulation of Reader 1995 exceeded 4 million copies. Since 200 1, readers' magazines have actively adjusted their ideas, timely integrated their contents, intensified their marketing and brand management, and constantly innovated, and planned and launched a series of major reform measures. In China, the number of periodicals has increased rapidly, but the total number of printed periodicals has not increased at the same time. The circulation of many popular publications has declined, and the market competition is fierce. In this case, Reader magazine stands out and its circulation continues to rise. In 2002 10, the circulation exceeded 6 million copies, a record high. In June, 2003, 5438+ 10 broke the mark of 8 million copies, and in June, 5438+065438+ 10 reached a record of 8.06 million copies, an increase of nearly 2 million copies year-on-year, which created a miracle in the history of China's periodical development. The advertising business of Reader magazine has also grown steadily, reaching more than 28 million yuan in 2002. At the same time, the annual profit and tax of Reader magazine reached more than 30 million yuan, an increase of 40.9%, which created outstanding social and economic benefits. Reader has become a well-known brand in Gansu and even the whole country. According to statistics, Reader magazine ranked first in the monthly circulation of periodicals in China for ten consecutive years from 2000 to 20 10. 65438+July 0993 The first issue of Reader In July 2009, Reader Publishing Group and Xueyouyuan Education Media Group held a signing ceremony for the cooperative distribution of Reader magazine. This is an important event for China's state-owned publishing industry to explore cooperation with private enterprises in the process of system reform. Reader magazine will be published in traditional Chinese characters in Taiwan Province Province, and the publication name is "Taiwan Luzhizi No.0001published by the Information Bureau of the Executive Yuan". Since 1987 opened the curtain of cross-strait exchanges, with the joint efforts of compatriots on both sides of the strait, cross-strait cultural exchanges have made major breakthroughs in performances, education, exhibitions and other fields. Reader, the magazine with the largest circulation in China, was admitted to Taiwan for the first time, which reflected the in-depth development of cross-strait cultural exchanges and entered a brand-new stage. Comment on the original name of Reader's Digest. Because it has the same name as an American publication, it has to be changed. When it was renamed as 1993, the journal had collected new titles from the whole country. I always feel that there is a difference between Reader and Reader's Digest, and my heart is awkward. Reader's Digest is clear and clear, and you can tell at a glance that it is a summary of favorite articles recommended by readers themselves; Readers are a little vague, saying that it is a forum for readers-and that it is also a world for readers' activities. However, readers are readers after all. I changed my name without changing my original intention. I just struggled for more than 20 years and won the title of * * * in many publications. The biggest feature of this magazine is its cover. The cover is the eyes of the publication, and the cover of Reader is as clear as her eyes, which makes people feel that she is reliable, trustworthy and a sincere old friend. Some people say that no matter which newsstand you are in, you will recognize her at a glance in colorful publications. As the ancient poem says: "People look for him thousands of miles away, and suddenly look back, that person is there, with dim lights." Her cover design is unique. Fresh, natural, generous, beautiful and comfortable ... Generally speaking, it seems that the golden section method has been used, which makes people unforgettable and impressive. From the first issue, it seems that the cover of each issue is a beautiful picture of nature or people, serious, happy, childlike, naughty, silent, illusory, emotional, quiet, mobile and so on. But she never flatters people, does not cater to the secular, retains the original purity and abides by chastity. At the beginning, her price was not the main thing-just follow the crowd; It is no problem to add a few colorful pages to advertise, as long as it does not sacrifice the interests of readers. In fact, her cover has also undergone development and changes: the cover is white, with borders around it and pictures in the middle, which makes the publication very eye-catching. Later, the picture on the cover was framed and the big border was gone. Several times, the whole cover was a painting, but later it disappeared; The title of the publication was inscribed by Mr. Zhao Puchu. It is elegant and chic. It has been vertically arranged, horizontally arranged and stacked, and it is still moving above and below the cover. Font colors red, green, blue and black are constantly changing; Most of the pictures are photographs of landscapes, figures, birds and insects, and occasionally oil paintings and Chinese paintings are used, but they are rare. Trademark 1995, Reader magazine published a solicitation announcement and paid for the emblem. Just over three months after the news was released, it received more than 30,000 works from all over the country. In the imagination of many candidates, the reader is like an open book or an eye to observe the world. Some readers compare magazines to roses, which are a symbol of love. Many people design Reader magazine as a late painting symbolizing China culture. But most of the works are about insects and plants. More than 30,000 contributions to The Reader (original edition) made the editorial department feel a kind of pressure. Most people who pay attention to the title of a magazine are ordinary readers, and the proportion of professionals is pitiful. At this time, Gao Haijun has been appointed as the deputy editor-in-chief of Gansu Fine Arts Publishing House, and Art editor has been succeeded by Ren Wei, who graduated from the Central Academy of Arts and Crafts. He is in charge of handling the primary election of his works. They selected more than 30 works from the contributions and invited many experts from all over the country for internal selection. Hu Yaquan appreciated one of loong's designs, which was very meaningful. However, Hu's proposal was not recognized by the judges, who thought that the painting lacked a meaning consistent with the reader magazine as a whole and was not suitable for the bookishness they advocated. The selection of the emblem was temporarily "stranded", and Gansu People's Publishing House held a special meeting to discuss the collection from a professional level. They decided to conduct a second essay in-house form. This time, the scope has been narrowed down to the expert level. On behalf of the magazine, Ren Wei went to Beijing, held a symposium on reader logo design at the Central Academy of Arts and Crafts, and brought a dozen finalists to Beijing. Everyone's opinion is the same as that in Lanzhou. The dragon's temperament does not match the reader. Use dragons as the title of a magazine "The hat is too big". At that time, Professor Chen, director of the Decoration Department of the Central Academy of Arts and Crafts, put forward a point: for Reader magazine, the purpose of collecting the emblem is to find a "hat". This hat may not look good, but others must think it suits you best when they look at it. He suggested: The Reader is an abstract magazine, just like a bee, collecting honey for readers. Can bees be used as labels for publications? But his views have not been recognized by everyone. Many people think it is a bit vulgar to express a magazine with bees. The result of the final discussion is that everyone draws a picture and the work will be evaluated after it comes out. Professor Chen has participated in the design of China Construction Bank, Industrial and Commercial Bank of China, People's Bank of China, Agricultural Bank and other four major banks, the World Women's Conference, and the 1997 "Five One Project". He is an influential expert in the sign industry in China. He showed amazing confidence in his judgment. He still insists on painting his imaginary bees. After several works designed by readers (local humanities edition) were brought back to Lanzhou, the author's name was hidden, and experts were invited to comment. The opinions of Hu Yaquan and Ren Wei tend to be Burt's Bees. They think that a little bee is a metaphor for readers, symbolizing that magazines collect manuscripts from various newspapers and accurately express readers' image and social functions, and the scientific name of this green bee is Chinese bee. Finally, this little green bee was chosen as the emblem of Reader magazine. The background color of bees is apple green, full of strong life tension, and its symbolic significance has actually been integrated with the overall temperament of magazines. The logo color of this "Little Bee" and the CI of its title combination have four basic colors, red, black, gray and white, which are the basic logo colors of Reader magazine. Reader magazine also uses more than a dozen selected icons as symbols of the column, realizing the graphic design of the column. These symbols have also become an important part of the overall image of Reader magazine. In July, 1995, Reader magazine officially announced "Little Bee" as the emblem. In order to prevent this sign from being infringed, they registered "Reader", "DuDu" in Chinese Pinyin and "Reader" in Zhao Puchu's calligraphy as a complete set of images, and all of them were registered successfully. This is the first time that Reader has fully registered and protected its image. The founder, Reader Publishing Group Co., Ltd., has three editing rooms, 12 subsidiary and four functional management departments. The first, second and third editorial departments of Gansu People's Publishing House, as subordinate institutions of the group, implement enterprise management and simulate the operation of legal entities. 12 subsidiaries are Reader Culture Media Co., Ltd. (Reader Magazine), Gansu Nationalities Publishing House, Gansu Children Publishing House, Gansu Education Publishing House, Gansu Science and Technology Publishing House, Dunhuang Literature and Art Publishing House, Gansu People's Fine Arts Publishing House, Tian Fei Electronic Audio-visual Publishing House, Laominbo Magazine, Book Distribution Company, Gansu Textbook Publishing Center and Property Management Center. Reader magazine, which is concerned by readers of overseas edition of Reader, will be changed to Reader Culture Media Co., Ltd., which is responsible for the publication of Reader magazine and its sub-magazines and the operation of related industries, and is the core subsidiary of the group. The future development of readers' mobile phones This mobile phone is jointly launched by readers' magazine and domestic communication equipment solution provider PHICOMM) * * *, which can be regarded as one of the cases of making mobile phones on the Internet. Reader's mobile phone configuration: 5.0-inch IPS display with resolution of 800X480, Qualcomm Snapdragon MSM8225 dual-core 1.2GHz processor, 5 12MB RAM and 4GB ROM, 8-megapixel rear camera and 300,000-pixel front camera, WCDMA/GSM dual card dual standby support, and 2 100mAh battery. In terms of software, the reader's mobile phone adopts Android 4.0 system, which contains the full set of periodicals of Reader magazine for 30 years and the cloud library. The price of mobile phone is 999 yuan. Listing process: 20 14 On the evening of April 30th, CSRC released the ninth batch of 30 IPO pre-disclosure companies, of which 15 plans to land on the main board of Shanghai Stock Exchange, 6 plans to land on the small and medium-sized board of Shenzhen Stock Exchange and 9 plans to land on the Growth Enterprise Market of Shenzhen Stock Exchange. According to statistics, since April 18 restarted IPO pre-disclosure, * * * 186 companies have disclosed the prospectus. Readers Publishing Media Co., Ltd., the publisher of the well-known national publication Readers, is impressively listed. The company plans to land on the main board of Shanghai Stock Exchange. Award-winning record: 20 18, 1, and won the 4th China Publishing Award.