What aspects should be analyzed in market research?

A macro factor analysis when a real estate developer plans to invest in a certain area of a country, the first thing to consider is the macro factors of the country, such as politics, economy, culture, geography, customs and religious beliefs, as well as the possibility of regional conflicts or wars. B. analysis of regional factors generally speaking, the development between China and the region where the project is located is unbalanced, and differences always exist to varying degrees. It is not enough to study its macro factors, but also to analyze the factors in the area where the project is located. This is because: first, the macro-economy has different impacts on the regional economy, with great impacts on some areas and little impacts on others; Secondly, there is a time lag in the development of regional economy affected by macroeconomics. Phenomenon, the macroeconomic situation often takes a long time to have an impact on the development of regional economy, some areas respond quickly, and some areas are obviously lagging behind, so investment must be considered; Third, the specific regional economies of the three countries make some regional economies more or less affected by macroeconomic fluctuations, and even form a trend opposite to macroeconomic trends. China's special economic zones, free trade zones and bonded zones are relatively less dependent on international capital. Even during China's macroeconomic adjustment, when domestic funds are tight, its international capital is less affected, and projects in these fields are less affected. C. Micro-market analysis The micro-market analysis of the real estate in the area where the proposed investment project is located can be divided into the following two parts: one is the real estate market analysis to be invested, and the other is the property market analysis of the same type as the investment project. Step 3: Market Forecast Demand forecast is to analyze and predict the market demand law and changing trend of a certain kind of real estate by using scientific methods according to the information, data and materials of real estate market survey, so as to infer the market demand for this kind of real estate. B supply forecast supply forecast is based on the information and data of real estate market survey, and uses scientific methods to analyze the market supply law and changing trend of a certain kind of property, so as to predict the supply situation of this kind of property in the market. Prediction methods can usually be divided into time series analysis and causal analysis. Time series analysis method can be divided into: moving average method, exponential smoothing method and so on. Causality analysis can be divided into linear regression method, nonlinear regression method and simulation method.