Real estate organizational structure and departmental responsibilities

The structure of this institution depends on the scope of services. Is it a pure sales agent, or is it a whole process plan

Real estate organizational structure and departmental responsibilities

The structure of this institution depends on the scope of services. Is it a pure sales agent, or is it a whole process planning including planning, graphic design, strategic decision-making and after-sales execution?

The structure of the whole planning company is as follows:

General Manager (highest level)

under

Finance Department, General Management Department, Business Division and R&D Technology Department.

Responsibilities: Finance Department: headquarters finance, commission settlement, financial status of sales department.

General management department: including human resources and office. Responsible for coordinating the relationship between departments.

Division: project formulation and project implementation (income generation division)

Technical research and development department: responsible for planning, graphic design and other professional fields, serving all business divisions.

Suggestions on the organizational structure of real estate agency? As a professional real estate agency, it should have a strict vertical management system and need to establish a unified organizational structure in order to stand out in the fierce industry competition. The organizational structure is as follows: Job analysis is as follows: Property consultant: the sales site directly contacts customers, and the agency does not retain property consultants. According to each project, local temporary recruitment and updating at any time can not only reduce costs, but also ensure the purity of personnel; Sales supervisor: assist the sales manager in daily management. In principle, the company will choose projects and cultivate them for a long time. If the project scale is small, there is no supervision post. At the beginning, the on-site property consultants will take turns to be the supervisors, but later they will emerge from competition, which is easy to generate credibility. And let everyone have the opportunity to get exercise, which is suitable for implementation when the number of on-site property consultants reaches more than 4; Case manager: on-site management, real estate consultant training, sales schedule arrangement, and cooperation with on-site planners to promote planning work; Planner: Each project is equipped with 1-2 planners according to the situation. A planner can learn about several projects at the same time, mainly at the scene of several projects, and then make corresponding planning plans according to the situation. Planners are restricted by both the project manager and the plan manager; Designer: The design director arranges the project that the designer follows, but the designer's design is arranged by the project manager, and the designer does not need to be stationed at the project site; Project manager: responsible for the expansion of the project, and at the same time, responsible for the personnel integration of the project, auditing the work done by site managers, planners and designers, and grasping the sales, planning and design of the project from a macro perspective, that is, taking full responsibility for the sales plan, planning plan and design plan, and taking full responsibility for the whole project; Planning Manager: The planning manager and project manager of most companies are integrated into one, and the planning manager is responsible for the planning and integration of all projects, reviewing the plans made by the planners and making constructive suggestions; Design director: in charge of design work, or without the post of director, the project manager directly interfaces with the designer; General manager: global management. ? The transaction flow is as follows: step one, the project manager or planning manager expands the project; The planner assists the project manager to conduct preliminary research, make product planning report and bid; The second step is to negotiate and sign the contract in the early stage; Step 3: After signing the contract, the project manager will appoint a venue manager, a planner and a designer (which can cooperate with the advertising company); The fourth step, the case manager organizes the recruitment of on-site real estate consultants, which are selected after preliminary screening by the human resources department; Step 5, the case manager trains the real estate consultants, and at the same time cooperates with the planner to conduct the preliminary market research, re-verify the contents of the preliminary planning report, and get familiar with the market environment initially; Step 6: The case manager and the planner make a sales plan together. Media schedule and activity schedule. , and approved by the project manager; The seventh step is to enter the role according to the work progress and do the work in an orderly way. This framework model is actually the familiar project manager responsibility system in the industry. ? The main advantages are as follows: 1,? Clear division of labor, vertical management, clear rights and responsibilities.

The property consultant is responsible for the sales supervisor and case manager, the case manager and planner are responsible for the project manager, and the project manager is responsible for the whole project and the company. This vertical management system not only avoids the phenomenon of mutual wrangling, but also improves work efficiency;

2、? Give full play to everyone's talents and improve work efficiency.

For example, planning, a planner can do 2-3 projects at the same time (because of the nature of planning, the planner does not have to rely on the scene all the time), and the work done is very clear, and the presence of the planner also helps to understand the project itself, thus greatly improving work efficiency;

Note: Except for the design director and designer who can work part-time, the staff in other positions must be engaged in real estate full-time and long-term, which is conducive to the accumulation of work experience and the improvement of transaction level. ? In addition, if the company wants to develop in the real estate industry for a long time, it should also consider the cooperation mode of real estate consultants, that is, for developers with their own sales team, the company can provide full consultation assistance, that is, it is only responsible for advertising, planning, media promotion and regular on-site training and guidance, and extract commissions according to sales performance, sales progress and sales volume. All of the above are successful models verified by professional real estate agents. It is suggested that real estate agents should be independent from advertising companies as soon as possible to promote the rapid development of real estate agents.