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What about Evergrande Real Estate?
Evergrande Real Estate Group insists on honesty and innovation as the driving force, and strives to implement the boutique strategy and shape the international brand. At present, there are a series of projects in more than 20 major cities such as Guangzhou, Shanghai, Tianjin, Chongqing, Shenyang, Wuhan, Chengdu and Nanjing, such as Evergrande Palace, Evergrande Oasis and Evergrande Splendid World, covering mid-range, mid-to-high-end, high-end and tourism real estate products, and it has won more than 30 national awards such as "China Famous Plate" and "China Real Estate Successful Development Model".
Evergrande Real Estate Group has gradually formed a first-class management model with Evergrande characteristics from the perspective of globalization by rationalizing organizational structure, institutionalized construction, supervision and restriction mechanism, target plan management and corporate culture construction. At the same time, Evergrande attracts a large number of senior management talents at home and abroad with its ambitious development goals, advanced corporate culture, scientific incentive mechanism and broad personal career development space. Now we have a young, highly educated and high-quality staff, and more than 90% of the managers have bachelor degree or above.
Under the background of global economic integration, Evergrande Real Estate Group has fully implemented the international boutique industry strategy, successfully introduced a number of global strategic investors such as Merrill Lynch, Deutsche Bank and Temasek, and cooperated with more than 65,438+000 top teams around the world, striving to become a leading enterprise with first-class real estate scale, first-class brand and first-class team in China in the 2nd1century, and strive to build a global real estate carrier.
The first-class qualification of Evergrande Real Estate Development Company in China
The real estate development company under Evergrande Real Estate Group has domestic first-class development qualification, with an annual development area of 6.9 million square meters. Since its establishment, the company has been studying and mastering the laws of real estate development and construction. In the years of development and construction, a standardized, scientific and systematic quality management system has been established, and a mechanism for process quality control and Excellence has been formed. Since 2004, the company has fully implemented the boutique strategy, integrated superior resources on a large scale, and cooperated with leading enterprises in real estate-related industries at home and abroad to truly realize that boutique products are full of famous brands. Nearly 50 series projects have been developed successively, including Evergrande Jinbi Garden, Evergrande Jinbi Huafu, Evergrande Jinbi Bay, Evergrande Jinbi Century Garden, Evergrande Royal Peninsula, Evergrande Huafu, Evergrande Du Ming, Evergrande City, Evergrande Oasis and Evergrande Jinbi Tianxia. It has formed an excellent product development and construction style and won more than 30 national awards. Products have become a powerful brand, enjoying wide popularity and reputation in the country.
First-class qualification of Evergrande Construction Engineering Company in China
Residential Construction Engineering Co., Ltd., a subsidiary of Evergrande Real Estate Group, has the first-class construction qualification in China, and has formed an economic entity integrating various qualifications such as building construction, decoration and garden ancient building construction. We have a professional team with excellent comprehensive ability, which can undertake all kinds of industrial and civil buildings, high-rise buildings, equipment installation, advanced decoration and other projects. There are more than 350 professional technicians, including more than 30 first-class project managers and more than 80 middle and senior titles. After ten years of growth, it has unique technical advantages and construction experience. The engineering quality has reached the domestic advanced level and won unanimous praise from customers.
Evergrande Architecture Design Institute China Grade A Qualification
The Residential Architectural Design Institute of Evergrande Real Estate Group has the first-class design qualification in China. At present, there are more than 200 professional designers in planning, architecture, structure, equipment, landscape, interior design and building economy, most of whom are first-class registered architects and first-class registered structural engineers, with complete professional equipment and advanced equipment. Independently undertake more than 30 comprehensive high-quality design projects such as large residential areas, five-star hotels and high-grade office buildings. Evergrande Architectural Design Institute has long-term cooperation with Belgian gorin Hong Kong Company, American WY International Design Company, Zhou Denian Heng Chang and other well-known enterprises.
Grade A qualification of Evergrande Engineering Supervision Company in China
Engineering Supervision Co., Ltd., a subsidiary of Evergrande Real Estate Group, has Grade A engineering supervision qualification in China. The company has strong technical force, complete registered supervision engineers and other professionals, and has rich experience in construction supervision. Through social recruitment and overseas introduction, the company hired professional construction supervision personnel, constantly improved the quality of supervision personnel, strengthened internal management, resolutely implemented the "24-hour on-site post responsibility system" and comprehensively implemented the "quality standard", forming a standardized, standardized, professional and scientific management model. He has supervised more than 30 Evergrande series projects with a total area of 5.8 million square meters, so that the projects always maintain the leading edge in the same industry in terms of quality.
The first-class qualification of Evergrande Property Management Company in China
Jinbi property Group Co., Ltd., a subsidiary of Evergrande Real Estate Group, has the first-class property management qualification in China. The types of properties under management cover multi-storey houses, high-rise houses, detached villas and commercial properties, with a total construction area of over 4.3 million square meters and a coverage rate of 92.3%. Jinbi property has fully adopted ISO900 1 international quality standards, continuously upgraded "quality property management standards" and launched "focus" brand-new services. The advantages of socialized, professional and market-oriented services have become increasingly prominent.
The Development Course of Evergrande Real Estate Group
Hard work and rapid development 1998-2000
At the beginning of the company, it coincided with the Asian financial turmoil. Evergrande Real Estate Group attacked against the trend, seized the opportunity and adopted the strategy of "short, flat and fast". The first project, Jinbi Garden, with the development concept of "supporting the environment first", created a sales miracle of queuing to buy a house day and night in Guangzhou. Later, after three years' efforts, Evergrande became one of the top enterprises in Guangzhou 10 for the first time from 1600 enterprises in Guangzhou in 1999. In 2000, the ranking jumped to the sixth place in Guangzhou.
Exercising internal strength hard and laying a solid foundation 200 1-2003
After more than three years of rapid development, since 2000, Evergrande Real Estate Group has paid attention to effectively integrating resources, standardizing development processes, paying close attention to management, improving efficiency and supporting future development. At the same time, we have developed and reserved a number of projects in Guangdong, and successively developed and sold a number of Jinbihuafu, Jinbi New City, Jinbi Century Garden and other Jinbi series properties. In 2003, Evergrande was rated as the competitiveness of real estate enterprises in Guangdong Province 1.
The second venture in 2004-2006, expanding the whole country.
After the first two stages of development, the comprehensive strength of Evergrande Real Estate Group has been significantly improved, and its development potential has become increasingly prominent. Since 2004, Evergrande has put forward the call of "second venture", focusing on implementing the business strategy of basing itself on Guangzhou, laying out the whole country and expanding the industrial development space in an all-round way. In 2004, Evergrande became the first real estate enterprise in China 10, and developed and sold more than 10 real estate projects in Hua Ting and Jinbiwan, which initially met the conditions for national expansion in terms of development experience, brand reputation and scale strength. In June 2006, Merrill Lynch, Deutsche Bank and Temasek jointly invested US$ 400 million in Evergrande.
As for the treatment, we must do it well, and the income will be good.
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