Diversification and cooperation of Country Garden to build the road of sustainable development

The real estate industry is in a period of deep adjustment and transformation, extending from simple residential business to comprehensive services, cooperating with science and technology, health and consumption, and even laying out the format of the whole industry chain, which has become the strategic choice of leading real estate enterprises in some industries. However, diversification is a long-term systematic project. In the market downturn and tight financing environment, increasing diversification will affect the liquidity safety of enterprises. Therefore, only real estate enterprises with long-term stable performance and strong brand value can have capital to continue to cultivate deeply on the road of transformation and upgrading.

202 1 1 4, Country Garden Holdings Limited (02007. HK (hereinafter referred to as Country Garden) disclosed the unaudited operating data of 65438+February and the whole year of 2020 on the Hong Kong Stock Exchange. According to the announcement, in 2020, Country Garden, together with its joint ventures and affiliated companies, realized the contracted sales amount attributable to the company's shareholders' equity of about 570.66 billion yuan, up by 3.34% year-on-year, and remained the first in the industry.

At the same time, Country Garden was upgraded by many investment banks and research institutions. For example, Moody's upgraded Country Garden to investment grade Baa3, and Standard & Poor's upgraded its rating from "BB+/ stable" to "BB+/ positive". JPMorgan Chase even pointed out in the research report that Country Garden will still have a good net profit growth in the next three years.

On the basis of steady growth in performance, Country Garden has taken the "Troika" of real estate, robots and agriculture as its new business structure in recent years, and put forward the vision of building a "high-tech comprehensive enterprise to create better life products for the world". Through continuous exploration and practice, its advantages in the whole industrial chain have been further strengthened.

Practitioners of new urbanization

Country Garden takes real estate development as its main business, and has been deeply involved in the urbanization process of China for more than 20 years, adhering to the corporate mission of "building a good house that ordinary people can afford". So far, it has helped more than 4.5 million owners in 3 1 province and 1 200 towns across the country realize their dream of living in peace.

Under the background of the real estate market turning to the development of high-quality products and winning by quality, Country Garden established a new product research and development base as early as 20 15, and launched the "Seiko" series, which continued to serve all those who pursue a better life and made the product concept of "Country Garden Building a Good House" deeply rooted in people's hearts.

In 2020, based on people's new demand for living environment in the post-epidemic era, Country Garden once again launched the upgrade of healthy housing system to provide consumers with better quality and healthy community life with better product design, product quality, community environment, community facilities and property services. In Country Garden healthy residence, through scientific planning and layout and apartment design, the sunshine duration and ventilation efficiency can be effectively improved, and the risk of epidemic infection can be minimized; Through the design innovation of sub-hall, porch and bathroom, multiple guarantees of home life are realized; It also links the whole industry chain to introduce technology and intelligent facilities, open a new era of smart communities and lead the frontier direction of healthy living.

Robots create new application scenarios

In the development of Country Garden, innovative thinking has always been an important consciousness throughout it. Driven by this concept, Country Garden gradually realized the constraints of high risk and low production efficiency in the traditional construction industry, took the lead in exploring the transformation of production methods, solved the development pain points of the industry through the mode of "construction robot+assembly construction", and inserted the wings of science and technology into the modern construction industry.

2065438+July 2008, Country Garden announced the establishment of Bozhilin Robot Company, and began to build a robot valley in Shunde, focusing on research and development of construction robots and catering robots. To this end, Country Garden recruited nearly 4,000 outstanding R&D talents from home and abroad, and reached strategic cooperation with universities such as Tsinghua University and Hong Kong University of Science and Technology in artificial intelligence, intelligent manufacturing, research and development of robot core components, etc. In September last year, the handover ceremony of the first batch of construction robots was held in the Feng Tong Garden Project of Shunde Country Garden, and the man-machine cooperative operation construction system with construction robots as the core was officially put into use. At that time, many people inside and outside the industry regarded the Country Garden robot project as a "Arabian Nights". Now, this fairy tale has become a reality.

At the beginning of 20 19, with the upgrading of the positioning of the group's high-tech comprehensive enterprise, Country Garden established Qianxi Robot Group, which was driven by intelligent technology and extended its business to diversified catering services. After the outbreak of the COVID-19 epidemic last year, Country Garden donated the first batch of container clay pot rice robots to the anti-epidemic front line, providing 24-hour contactless circular production and catering for front-line medical care and isolation personnel free of charge; In the middle of last year, Tianjiang Food Kingdom Robot Restaurant, built by Millennium Robot Group, opened, and more than 20 kinds of catering robot equipment were on duty, which could provide customers with nearly 200 kinds of dishes and quickly became an "online celebrity".

At present, "5+ 1", a brand-new smart catering format created by Qianxi Group, has successfully operated 18 robot restaurants in Foshan, Guangzhou, Jiangmen and other places, and operated more than 300 stand-alone catering robots in hospitals, commercial centers, scenic spots, universities, government and enterprises in Beijing, Jiangxi, Shaanxi and other provinces and cities.

Promote the transformation and upgrading of modern agriculture

"I farmed 42 years ago, and I farmed 42 years later." Yang Guoqiang, Chairman of Country Garden Board of Directors, said these simple and affectionate words, which may explain the position of modern agriculture in the diversified business framework of Country Garden.

The important role of agriculture in China's economic development is self-evident. In the "No.1 Document" of the Central Committee in 2020, we once again focused on "agriculture, countryside and farmers" and stressed that we should "continue to ensure the stable supply of agriculture and increase farmers' income, promote the high-quality development of agriculture, and maintain the harmony and stability of rural society". Country Garden's emphasis on agriculture stems from its unchanging public welfare feelings and corporate responsibility for many years. On 20 18, Yang Guoqiang came up with the idea of "going back to farming". This year, Country Garden officially entered modern agriculture, actively laid out the whole agricultural industry chain, and committed itself to becoming a provider and service provider of modern agricultural system solutions.

In June 5438+10 last year, Country Garden and Beidahuang launched the world's first unmanned farm with an area of over 10,000 mu. In the first centralized demonstration of unmanned agricultural machinery, 17 intelligent agricultural machinery manufacturers and 44 sets/piece of agricultural machinery equipment from home and abroad completed the experimental demonstration tasks of more than 20 unmanned agricultural projects such as corn, soybean and rice, which vividly explained "high-tech agriculture" to the world. Professionals pointed out that the project will accelerate the development of modern agriculture in China, inject strong impetus into the transformation and upgrading of high-quality agriculture in China, and have a milestone significance in the development of modern agricultural science and technology in China.

At the same time, Country Garden Agriculture has also expanded overseas large-scale agriculture, research and development services, smart seed industry, modern agricultural industrial park, community fresh food stores and other sectors, and built a large number of high-quality projects such as "Wuhan Seed Valley", Guangdong Deqing Gonggan Industrial Park and Yunnan Baoshan Agricultural Science and Technology Park. As a member of the Chinese People's Political Consultative Conference, Yang Guoqiang submitted a proposal to develop high-tech and intelligent agriculture at the "two sessions" last year. In his view, agricultural science and technology and intelligence are the general trend. It is necessary to comprehensively improve the automation level of agricultural industrial chain and occupy the commanding heights of the future development of global agriculture. This is also the direction that Country Garden is currently focusing on.

Considering the "Troika" in Country Garden's business chain, they do not exist in isolation, but are linked by high technology, which promotes and empowers each other in the development process. While improving the core competitiveness of Country Garden in an all-round way, they all point to its ultimate corporate mission and value orientation, that is, improving people's service experience and corporate productivity and creating a better life for the whole society. Country Garden, which entered the first year of the "14th Five-Year Plan" and built the road of sustainable development in the future with diversified cooperation, once again took the lead in rushing out of a brand-new starting line.