What are the advantages and disadvantages of elevator advertising?

People who come in and out of these high-end buildings are usually senior staff and white-collar workers. For those who regard time as money, some people think that this can make full use of the waiting time and get some valuable information from the waiting TV. In order to cooperate with the management of the building, the property department will hang a lot of public service advertisements from time to time, such as safety guidelines for climbing stairs, anti-theft instructions, fire prevention and disease prevention, etc. Because the advertisements in the elevator room are generally beautiful, especially the frame advertisements, which are helpful to the management of the property department and give people a pleasing aesthetic feeling. For posting advertisements in the elevator room, the property management department thinks that it is beneficial to the owners, and the advertising proceeds are mainly used for the property maintenance funds of buildings.

Relatively reduced part of the burden on the owners, why not? Advertisers are optimistic about elevator advertisements, mainly because they are cheap. First of all, the price of elevator advertisement is only 1/3 or 1/4 of the price of newspaper or TV advertisement. People get on and off the elevator at least twice a day, so the repeated reading rate of advertisements in the elevator is much higher than that of other media, which of course gets twice the result with half the effort under the same advertising expenditure. Secondly, people who enter and leave the building. Usually the middle and high-end consumer class. After reading the advertisement, their potential purchase desire is much higher than that of other classes, and the advertising effect can naturally reach the best. Third, the elevator is a relatively independent space. Putting advertisements in the elevator will not affect the overall environment and appearance of the community, and the degree of man-made destruction of nature is low.