Marketing Strategy of Qingdao Kangda Group

First, leaders attach importance to enterprise development and create a good working environment for the establishment of "post-bachelor's mobile station"

Facing the increasingly clear development trend of economic globalization, the group seized the development opportunity of the state's strategic adjustment of the state-owned economy, actively implemented fiscal policies, did a good job in capital operation, firmly grasped the market, and expanded the development scale of meat rabbits; Vigorously implement the famous brand strategy, the Group developed and built a 250,000-square-meter healthy original ecological residential district on the west coast of Qingdao, and won the "2004 China Famous Brand" award. The Group strengthens its marketing ability, improves the level of technological innovation, implements capital operation means, and establishes a people-oriented management idea. In order to meet the requirements of China's entry into WTO, deepen enterprise reform, strengthen enterprise management innovation, improve quality of enterprise in an all-round way, and strive to create a new situation for Kangda's development.

The Group makes every effort to understand, educate and retain employees. The general manager of the group personally pays attention to the human resources work, hires the human resources director and training supervisor from Haier Group, sets up the training system, implements post performance appraisal, and subsidizes college students with academic qualifications and professional titles. We have established a set of mechanisms to recognize people, employ people, educate people and retain people with the values and needs of enterprises, to identify people with ideas and values, to test people with ability and practice, to retain people with feelings and career, to regulate people with culture and system, and to shape people with vision and pursuit. Create a good working environment for establishing a "post-bachelor mobile station".

Second, let go boldly and practice actively, so that college students can contribute to group development.

In the face of new opportunities and challenges, all employees of Kangda Group adhere to the core concept of "co-creating career and sharing achievements", carry forward the enterprise spirit of "honesty and pragmatism, and do things with sincerity and integrity as the basic code of conduct, and work together with college students to build an ideal life. Provide a broad space for college students to play their initiative and creativity. First, let college students practice in the factory, let them always remember the phrase "quality is in my hands, benefit is in my heart", and let them be practical, careful and mature! Thus, it has also brought advanced production technology to enterprises, saving more than 200,000 yuan for enterprises every year. The disease-resistant food developed by college students has greatly improved the disease-resistant ability of chickens and rabbits and brought great benefits to enterprises. The second is to let college students enter the architectural budget and design. The new college students worked hard and calculated every number carefully, avoiding a lot of losses. Third, let college students actively participate in sales. By serving in sales, they can constantly understand the use of products and users' requirements and opinions in customer service, and feed them back to R&D department in time, which greatly promotes the improved design of new products. Modern meal series developed through college students' understanding of the market has created good economic benefits for the better development of enterprises.

Market competition is the competition of talents, knowledge, wealth and talents. Kangda Group has set up a "post-bachelor mobile station" to explore a unique new way to cultivate, use and retain talents. Kangda Group is not only a factory, but also a school and a learning enterprise. College students not only learn knowledge, but also know how to be a man and how to deal with the fate of enterprises.