Li's life experience

In the winter of 2002, when Sun Hongbin, the founder of Sunac, approached Li to talk about joining, Li was preparing his doctoral thesis in management at Tianjin University, but he did not enter Sunac at that time. Until mid-2003, the president of Tianjin Daily Newspaper Group and another shareholder of Sunac found Li again and invited him to join us. Sun Hongbin is also very happy about Li's joining. The company he joined is the project company of Time Olympic City, which is mainly responsible for bidding organization, planning and design and project operation after winning the bid. The position is general manager of Tianjin Sunac Olympic City Investment Co., Ltd.

As Sunac's first mid-to-high-end residential project in Tianjin, Times Olympic City has achieved great success after just half a year's operation, with sales exceeding 1 100 million yuan. This good location in Tianjin, including 450,000 square meters of public construction area and 550,000 square meters of residential projects, has also become one of the projects that can represent the high-end residential market in Tianjin.

In Li's view, the Tianjin real estate market has developed rapidly in recent years. With the deepening of macro-control, the Tianjin market will maintain a steady and rising pattern in the future. Compared with mid-to high-end properties and commercial real estate, the market demand and development space are greater. According to the establishment of the economic business circle around Bohai Sea, it is the foundation of Sunac to base itself on Tianjin local market, and the profit rate of mid-to high-end properties is the basic guarantee for Sunac to maintain a balance and also ensure the investment confidence of shareholders. Among the investors of Sunac, besides the founder Sun Hongbin, Sunac's shareholders include Tianjin Municipal Investment Co., Ltd., Tianjin Trust and Investment Co., Ltd., Tianjin Daily Newspaper Group, Tianjin Sports Bureau Tianao Company, etc.

Sun Hongbin once joked with Li: "I am a little worried that you will bring out a different team." In the early days, Sunac inherited some Shunchi traditions in corporate culture. At the beginning of its establishment, Sunac always compared Sunco, and on the basis of Sunco, it "insisted on something and improved something". It was not until Sunac, including Sun Hongbin, began to form a sense of * * * that the real estate industry was bound to develop in the direction of refinement and specialization, and the "young" Sunac began to have a series of changes.

"To be big, enterprises need to manage both the growth rate and the profit rate; Managing a team should not only boost morale and confidence, but also emphasize the professional ability of standardized and professional operation. " Li said to him.

Profession is king

"At first glance, it is dry real estate." The core meaning of Sun Hongbin's evaluation of Li is that Li is very professional.

Li's life in Tianjin is much longer than his experience in the real estate industry for nearly 20 years. I lived in Tianjin from 65438 to 0980. It was not until the end of 2002 that Li had lived in Shanghai for nearly half a year. During that half year, Li was the general manager of Wanda Group Shanghai Company. This short experience benefited him a lot, and it was also used in the later operation of the Olympic City project.

Long-term focus on the real estate industry also makes Li's grasp of the overall situation of this industry very accurate. Li admits that both he and Sunac have caught up with the rapid development of real estate in China. "The strategic orientation we emphasized and the work style formed by the whole team played a very big role, but all of this was based on the basic market background." Li said to him.

"We have been actively changing, and enterprises must change with the changes in the environment. This is what enterprises must do in order to survive and develop. " Li said that on this basis, Sunac, a young enterprise, can make Sunac people implement the strategic objectives of the enterprise very clearly and resolutely by formulating a clear strategy, and pay attention to the cultivation and promotion of project development, land acquisition and capital operation.

Li believes that the real estate team that integrates professional ability and corporate culture will be in an invincible position. "The cultivation and introduction of professionals is what we urgently need."

"Do what you can", "fine management, professional operation" are what Li repeatedly emphasized to reporters. As a part of management, "Sunac should also appear as a corporate image that is responsible to society, industry and consumers. We are about to start the brand building of enterprises in an all-round way, establish a responsible and personalized corporate image through brand building, realize the brand value of enterprises by meeting the needs of consumers, and enable Sunac Group to have the ability of sustainable development. "