What does Lv Wen real estate mean? Lv Wen real estate is how to do it?

Many modern real estate development are pursuing diversification, combining various cultures to choose the location of real estate, and at the same time, using this to do publicity. What does Lv Wen real estate mean? Simply speaking, it refers to the real estate industry of cultural tourism cities. How to do Lv Wen real estate? Lv Wen real estate is different from other real estate. Many modern real estate development are pursuing diversification, combining various cultures to choose the location of real estate, and at the same time, using this to do publicity. What does Lv Wen real estate mean? Simply speaking, it refers to the real estate industry of cultural tourism cities. How to do Lv Wen real estate? Lv Wen real estate is different from other real estate, and it needs to rely on many conditions, such as the government's tourist city construction, investment channels, sales channels and so on. With the development of diversified cities, cultural tourism cities have attracted many people.

What does Lv Wen real estate mean?

Lv Wen real estate is an upgrade or transformation of real estate, which is another form of existence different from commercial real estate, industrial real estate and residential market. Its combination is not only a blend of ordinary traditional culture and tourism culture, but also can be understood as popular culture, modern culture and scientific and technological culture, and any culture can be combined with tourism.

Nowadays, the compound trend of tourism real estate is more and more obvious. It is increasingly unsuitable for people to rely solely on natural resources such as beaches and mountains to build urban real estate construction models. More and more concepts such as tourism, business leisure, health care and old-age care have been integrated in tourism real estate, involving the development of hotels, businesses, sports, leisure, property and other forms. Therefore, whether supporting products and facilities can be provided is an important indicator to measure the quality of tourism real estate, and it is also the future development direction of tourism real estate.

For example, hotel-style apartments and holiday villas are gradually changing from simple resource possession to experience and service upgrading, from increasing business settings to providing high-end entertainment and leisure projects such as yacht clubs and racecourses, and even services such as business meetings and health care.

There are also international pension real estate projects in the Pearl River Delta and Yangtze River Delta, which are a type of cultural and medical integration. Tourism-matched products are his development form, so it is easier to understand cultural tourism real estate.

How to do Lv Wen real estate?

1. Finding resources is the first priority.

Cultural tourism, as its name implies, should be closely related to cultural tourism, unlike housing and commerce, as long as people have money, they can develop. The first thing for Lv Wen real estate is to find resources. The landscape cities in the suburbs of big cities are the hot spots in the future. The tourism resources stipulated by the state are divided into five grades, and some national scenic spots are generally not allowed to be developed. Some low-grade places, with low land acquisition cost and pleasant ecological environment, are more suitable for the Cultural tourism real estate Project.

In addition, the suburbs of big cities are close to the first-line densely populated areas, so the customer base can be guaranteed, and it is also suitable for cultural tourism real estate. A typical example is the success of the OCT Happy Valley theme park model. In the future, with the consumption of tourism resources around big cities, 1 will be positioned around first-tier cities? Mountain and water cities will become a hot spot in the tourism industry, which conforms to the trend of 5+2 mass life.

You can't rely on yourself, but on the government.

In order to win concessions from the government in land transfer, cultural tourism projects usually cover a large area. If the government can implement the corresponding public interests in the project development, the government is usually willing to give certain concessions on the land price. It can effectively reduce risks and input costs. For example, the usual practice of OCT is to package local ecological resources and landscape elements when entering the city to form cultural connotations; And sell it to the government. Cultural connotation? Tourism, access to a large area of low-cost land; After that, tourism real estate projects with theme parks will be developed to stimulate the local economy and enhance the land value.

With the development of tourism, developers, hotels, commercial facilities and other formats, further stimulate consumption and increase land premium; At the same time, many residential developments are carried out in sub-districts around tourism projects in order to obtain high real estate income and feed back the development of tourism. Pass? Cultural tourism-commerce-real estate-cultural tourism? Based on the innovative model, OCT effectively reduced the land cost. As early as 2009, the land acquisition cost of OCT was less than 15% of the sales price, far lower than 24%, 27% and 32% of Poly, Vanke and Gemdale.

3. Determine the customer base and locate the project.

(1) City Sightseeing and Entertainment: City Theme Park+Hotel.

Projects focusing on urban sightseeing and entertainment will create attractive regional leisure consumption centers by integrating urban theme parks with brand catering streets, five-star hotels, shopping centers and large cinemas? Leisure Mall, in order to promote the development of office buildings and residential real estate, this model is generally located in the downtown or the expansion area of the central city, such as OCT Happy Valley.

(2) Leisure and holiday type: tourist attractions+hotels.

Taking ecological villas or ancient villages as the carrier, it emphasizes the harmony with the natural environment and the integration with local culture, and enjoys fashionable holiday experience in a unique cultural artistic conception, which is suitable for short-distance leisure holidays and strengthens the functions of staying and living.

(3) High-end living: tourist attractions+hotels+high-end houses.

Attractions in the suburbs, simple sightseeing, amusement and leisure products, hotels, restaurants, shopping and so on. It will be built into a high-end residential and tourist community. Tourism function is weak, mainly living. For example, the Mission Hills Golf Project has played an extremely obvious role in promoting leisure real estate. In addition to the excellent landscape resources of the golf course itself, the main reason is that the golf course is an important platform for high-end government affairs, business and leisure exchanges, which can trigger the gathering of high-end leisure people and highlight the quality.

(4) Courtyard: a tourist town

Theme culture towns, mainly ancient towns, ancient blocks, or newly built towns. Its core is to build a cultural town that meets the market demand and highlights the unique theme and customs. Take the town as a carrier, build a cultural leisure platform, enhance its attraction, and then drive the leisure real estate around the town, such as Lijiang Dayan Ancient Town, Chengdu Kuanzhai Lane Ancient Town, Shanghai Zhujiajiao Ancient Town, Chengdu Furong Ancient Town, Chuxiong Yi Ancient Town, etc. This model has become the mainstream way of leisure upgrading and urbanization development in many ancient towns.

The construction of cultural tourism city has promoted the development of real estate industry. What is the meaning of cultural tourism real estate? As the name implies, it is the cultural tourism real estate. Most of these buildings are built near tourist attractions, which brings a wide range of cultural propaganda. How to do Lv Wen real estate? First of all, a good project is the easiest to succeed with the help of the government. Secondly, we should use some supporting facilities around to locate its main attack direction.