How to plan the handover ceremony? Any good suggestions?

It is the owner's wish for the stars and the moon to hand over the house. When the house is handed over, the owner will go to the scene. The handover ceremony directly reflects the developer's ability, so the developer will make a good plan. So how to deal with the excitement and give the owners the feeling of going home? Then you need to arrange some programs. Here's how to plan them so that you can help everyone!

(Name of my building) Planning scheme for house delivery activities

I. Significance and purpose of the activity

The handover ceremony is essentially a milestone in the project marketing and promotion activities. Under normal circumstances, when the house is handed over, the promotion and sales work of project promotion has basically come to an end. In the future promotion process, it is impossible to carry out large-scale marketing planning, and both energy and money investment will be limited; But at the same time, the remaining 10%-30% products have precipitated most or even all the profits of developers, which all companies have to pay attention to.

The fundamental purpose of the handover ceremony is to promote the digestion of the remaining products of the project and realize the development profit, which is the first thing we should make clear. Only in this way will it be more targeted when planning and organizing the handover ceremony.

Therefore, we can be clear about the purpose of this (our property name) handover activity: to infect the intended customers and urge them to sign the contract through the handover ceremony that can reflect the quality characteristics of the project and highlight the noble status of the owners; At the same time, strengthen the brand image of the project (the name of our company), pass word of mouth between the owner and the prospective owner, and attract more similar customers to visit and buy the project.

To this end, we have made clear the theme of this delivery activity: Welcome to the delivery ceremony and customer appreciation reception of distinguished territory (the name of our property).

Second, the content organization of the activity.

As a form of room delivery, wine party must also determine the content of the activity. Only when the form and content are perfectly unified and carefully organized can the best effect be achieved. We provide two directions for the company to choose when making decisions: direction one: "the world of ink painting, painting and painting"

That is, well-known painters and painters are invited to make poems and paintings on the spot, which will make the reception more interesting. All works can be given to customers free of charge on the spot. Wine, food, ink and wash, noble mansion, fashion celebrities, complement each other, the glory is self-evident, and the identity is speechless.

Direction 2: Experience the "golden key" service at zero distance.

"Golden Key", the representative of professional services of international star-rated hotels, is the highest service standard of the global hotel industry. Seeing the "golden key" hotel means that you can enjoy meticulous and thoughtful service. The "Golden Key" of star-rated hotels and the service personnel of property management companies can be invited to perform live performances on the related contents of future property services.

Professional property management, which takes the "golden key" as the assessment standard and provides the best service for the owners, is also an attractive highlight of the project. Moreover, the owner's life experience determines their "golden key" service to star-rated hotels, which should be the content of reception, so that the owner can deeply feel and recognize it, let the owner personally feel and experience the service of future home life, and attract the owner to participate.

Third, the organization cost of the activity.

After defining the purpose, form and theme of the activity, the organization of the activity is the key to the success of the activity. Next, we will introduce the preparation and organization steps of the event in detail.

1, personnel invitation is divided into several aspects.

First, customer invitation. All contracted customers, confirmed customers and intended customers. Especially for settled customers and intended customers, the delivery ceremony is the best opportunity to facilitate the transaction, and the presence of personnel must be guaranteed.

Second, guest invitation. No matter what method is adopted, guests are indispensable. Painters and painters, or the "golden key" of the hotel must make an appointment in advance; It is also possible to invite relevant provincial and municipal leaders.

Third, the MC invited. An experienced emcee is the most effective way to organize activities successfully. Invitable

Hosted by a famous program host. Personnel invitation, customer invitation is completed by the sales department of the company; The company office or planning department is responsible for the rest.

2. Sales cooperation

The fundamental purpose of the activity is to promote sales, and the cooperation of sales is extremely critical in the implementation of the activity.

First, policy coordination. For customers who have not signed a contract or have a strong intention, corresponding preferential policies can be formulated. If they sign the contract 1 month after delivery, they can get a certain discount, or a lower discount, or give away home appliances. For contracted customers, customers are recommended to buy houses, and property management fees can be given for a certain period of time.

Secondly, the cooperation of personnel. Customers at the event site may be unfamiliar, so marketing is required to accompany customers throughout the process, and to promote the meeting and communication between customers, reach a tacit understanding, and combine with sales in time.

3. Time and place of activities

Two seemingly unimportant small problems are related to whether customers have time and are willing to participate in activities.

The key to moving.

(1) Time: month

sun

The organization of cocktail parties is generally suitable in the evening, when customers have more free time.

(2) Location: (you can choose according to your needs)

Fourth, others.

The success of the activity depends on the theme and organization of the activity. Only the direction of the activity is provided here, which involves the organization of the activity and is quite complicated. The company has accumulated rich experience in activities for many years and believes that it has the ability to successfully hold activities. In addition, you can write some banners in the community to welcome the owners home or thank them for their gratitude, and finally serve the owners better, saying that the title of being a good housekeeper with peace of mind for the owners should be considered from the perspective of the owners!