Responsibilities of public relations department

Public relations department is an important department for property management companies to communicate with the public at home and abroad, and establish a good corporate image among the public by coordinating all aspects. Its specific responsibilities are:

(1) Establish an information network. Responsible for collecting all kinds of information about the internal and external environment of the company, and providing all kinds of information to the general manager and all departments of the company for reference after analysis and evaluation, so as to improve management ability.

(2) Monitor the relationship between the public and the public. On the basis of two-way information communication, handle all kinds of public relations inside and outside the company, such as employee relations, family relations, community relations, media relations, government relations and so on.

(3) Monitor the social environment. Enterprises are an organic part of society, and every activity, survival and development of enterprises are restricted and influenced by social environment. The public relations department must always pay attention to the changes of social environment, national policies and decrees, market and public opinion, so that enterprises can adapt to such changes in time.

(4) Analyze the development trend. According to the monitoring and analysis of important external factors such as policies and decrees, public opinion and fashion trends, public relations predicts short-term or long-term development trends that have a significant impact on enterprises; Predict the possible social reaction of major action plans of enterprises, so that enterprises can plan ahead and prevent problems before they happen.

(5) As the company's external spokesperson, be responsible for external publicity and communication, and establish a good corporate image.

(6) Prepare and distribute press releases, photos and special articles to relevant media; Compile a catalogue of relevant newspapers and periodicals; Take, organize and save data and pictures; Design, plan and supervise all kinds of promotional materials and gifts of the company.

(7) Keep regular contact with residents and be responsible for the newspapers and periodicals I read for residents; Accept all kinds of complaints and related consultations from residents to the company, and timely notify relevant departments of reasonable requirements to help solve them.

(8) As a representative of the company's social activities, actively participate in relevant social activities and do a good job in all kinds of etiquette reception for public visits.

(9) Do a good job in employee relations within the company and arouse the enthusiasm of employees; I provide newspapers and periodicals for employees to read and organize other forms of internal communication; Arrange various entertainment activities for company employees.

(10) Handling emergency and crisis events.

(1 1) Complete other tasks assigned by the leaders.