What are the specific requirements for property management enterprises to implement professional management?

What are the specific requirements for property management enterprises to implement professional management?

I. Organizational requirements of the property management company

The establishment of the organization of a property management company must serve the realization of the company's management objectives, and its establishment shall meet the following four basic requirements:

(1) Having the service function

Property management company is a service enterprise specializing in property management and service. Its organizational structure (from top to bottom: comprehensive management department, finance department, engineering operation department, environmental management department, security service department, customer service center, community management department, engineering maintenance department, public order maintenance department, greening and cleaning department, customer service department) must ensure these functions and help realize the service purpose of the enterprise.

(2) Give full play to the potential of company employees.

The management, operation and service activities of property management companies depend on everyone. Therefore, the establishment of an organization requires each employee to give full play to his talents and personal wisdom.

(3) Relationship coordination

The company is an organic whole and an open system composed of human, financial, material, technology, information and other elements and subsystems. Whether this system can give full play to its overall function depends on the coordination of various elements in the system. Therefore, the establishment of an organization must ensure the coordination of various relationships within the company.

(4) Efficiency and benefit

The establishment of the organization of the property management company requires proceeding from reality and achieving the best work efficiency, economic benefits, social benefits and environmental benefits with low-cost investment.

Property management companies are not isolated economic entities, but open organizational systems. To design an organization with complete functions and reasonable structure, we must first make clear the functions and specific objectives of each organization, and then consider the allocation of human, financial and material resources and the coordination between departments and people. The purposefulness and scientificity of organizational structure is the key to ensure the coordinated and efficient operation of the company as a whole.

Second, how to achieve specialization

First of all, having well-trained professionals is a prerequisite for achieving orderly expansion. Property service enterprises are labor-intensive, which means that a project needs many employees to work together. Ensuring that employees can maintain the established management level of enterprises should be a compulsory course before enterprises pursue expansion. Property management is a systematic and complicated work, which requires great efforts in talent training to achieve orderly expansion; Starting from the actual situation, take various forms to train and educate employees; Recruit property management and operation professionals from professional colleges in a planned way, gradually change the age and knowledge structure of enterprise management talents, and develop in the direction of knowledge, specialization and youthfulness; Establish the company's talent pool, put employees with promising development prospects into the reserve team, and purposefully delegate power to the grassroots to form the company's own talent pool. Once a new property project is taken over, a strong management team can be formed.

Secondly, standardized management is the fundamental guarantee for orderly expansion. Mainland property services companies have been groping in the industry for more than ten years, and there should be a set of models for the workflow and standards of each post. This model should be used to eliminate the disadvantages of the decline in management service level caused by high employee turnover. Although many property service enterprises are actively promoting some standard documents such as ISO9002 quality management system, these new quality management systems, standards and processes are often shelved and become a mere formality, which is rarely used in practice, and even less continuous improvement in practice. In this case, there are more and more projects and new employees are pouring in. However, due to the untimely and inadequate training for new employees, the management service level has declined. In this way, although the management scale is expanding, the reputation and brand of the enterprise cannot be improved accordingly. Therefore, the implementation of standardized management is the fundamental guarantee to achieve orderly expansion.

Third, finding suitable expansion projects is the key to achieve orderly expansion. When choosing expansion projects, we should make detailed and thorough investigation and analysis in advance, and we can choose those projects with good project foundation, high consumer awareness and relatively developed regional economy. As long as the enterprise has the strength and carefully manages the project, it can obtain better social and economic benefits. In the process of project expansion, enterprises should firmly grasp their own brand model and focus on projects that can give full play to their own strength and help improve the brand model. This selective outsourcing project has laid a solid foundation for establishing corporate image and consolidating corporate brand. Therefore, the key to expanding the project is that the enterprise should carefully plan the expansion direction according to its own situation and make the right choice for the development of the enterprise.

There are some differences in professional management at this stage. The so-called "specialization" of property management is actually only the specific professional division of labor and cooperation within the property service enterprises, while the real professional management refers to the professional division of labor and cooperation within the property management industry, including the professional division of labor and cooperation with related industries, that is, the management content is refined and outsourced to specialized companies such as cleaning, order maintenance and equipment maintenance, and then the property service companies supervise and accept the work of professional companies, thus achieving the purpose of property management.

However, as far as the current situation of property management is concerned, due to the increasing labor cost and rigid cost of property management in recent years, the expenses of enterprises are stretched. In order to survive and develop continuously, many property service enterprises have gradually moved towards the specialization of engineering subcontracting, but the degree of specialization is still relatively low, only in the primary stage. The projects that property service enterprises can outsource are mainly simple labor-intensive projects such as cleaning, and the specialized service market is still not perfect, which are mostly labor-intensive projects with low management or technical content. This is contrary to the idea that the specialization of property management is to make full use of social division of labor and let professional people do professional things, thus improving management efficiency and professional service level.

Professional management is the most prominent feature of property management. Property service companies "socialize" their services, generally only responsible for the overall management of the whole community, and hire professional service companies to undertake specific business. After the property service company takes over, it will refine the management content and then subcontract it to professional units such as cleaning and equipment maintenance. In terms of specific management, the property usually adopts closed management, and the manager is fully responsible for public security, fire protection, sanitation, water and electricity supply and other work in the building. There are also 24-hour patrols in the building to ensure absolute safety in the building. The property service company has done a good job in serving the owners. The management fully considers the owner's needs in food, clothing, housing and transportation, such as providing services such as vehicle storage, greening and maintenance, washing and ironing, caring for children, caring for patients, delivering newspapers and periodicals on behalf of the owner, reporting weather forecast, stock market and so on. , so as to meet the real and potential service needs of the owners as much as possible and make every owner feel comfortable and convenient.

Establish a business-oriented property management model

Operating property management mode is the combination of property management and property management, and it is a service mode from the basic operation, maintenance and service of property management to the marketing and management of property assets. Property service enterprises should not only do a good job in property management, but also plan and implement property management schemes for owners and customers to realize the operating benefits of property assets; At the same time, the service will extend from the entrustment period of property management to the whole life cycle of property assets, providing more comprehensive and thoughtful services for owners and customers. This model is suitable for the management of rentable properties such as office buildings, retail commercial properties and serviced apartments. The main contents of operational property management operation include property management, leasing agency, property appraisal, transaction consultation, project planning, etc.

Excellent property management not only provides a good working and living environment for owners and tenants, but more importantly, operational property management gives full play to the economic benefits of property assets. Operating property management mode can not only better meet the market demand and customer demand, but also better reflect the one-stop service of operation management, reduce the energy and resources invested by customers, and more importantly, expand the profit space of property service enterprises. One of the important challenges faced by property service enterprises is the contradiction between specialized management and insufficient property management fees. The commission ratio of leasing agency, transaction consultation and valuation is obviously higher than that of property management, which improves the comprehensive strength and viability of property service enterprises.

At the same time, in the practice of implementing the operational property management model, first, we should pay attention to cultivating the talent team of property management. With the development of China's economy and the further deepening of reform and opening up, the scale of property management and property management market is constantly expanding in the process of perfecting market management and connecting with the international market, and a large number of professionals in leasing, law, valuation, measurement, consulting and maintenance are needed. Property management has the characteristics of knowledge, information and marketization. Without rich experience and high-quality management talents, it is impossible to operate the property management model. Second, we should pay attention to learning from professional companies. At present, there is still a big gap between our property management major and foreign advanced enterprises. We should maintain business cooperation with some excellent property service enterprises and establish stable business relations. While learning from other people's management experience, I also cultivated my own professional talents and strength. Third, we should handle the relationship between operation and management according to different property projects, so that operation and management complement each other. It is necessary to strictly distinguish between property management revenue and expenditure and operating revenue and expenditure, and maintain the relative independence and standardization of various businesses. It is particularly important to note that property service enterprises should have professional qualifications related to property management and operate legally.

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