Community fresh food store, can you do community group purchase?

You can try, but if you want to do community group buying, do the following homework in advance:

I. Analysis of competitive products

How many community group buying platforms are there in your city?

How many platforms are there, how many streams, and how many members have they developed?

What are the categories of these platforms? How many SKUs are there? What price did you reach?

Didi, Meituan and Pinduoduo have made high-profile entries. Will these giants be deployed in your city next?

Second, self-analysis.

1, supply chain, do you have quality primary sources?

2. Team, is there a ready-made team?

3. Marketing resources. Are there any acquaintance resources such as convenience stores and rookie stations in each community? Or do you have property resources?

What to do next:

First, the team prepares.

First, you should configure your team according to your plan.

Second, the marketing front-end preparation

This piece has two tasks, one is to recruit the team leader, and the other is the online operation of the product.

1, recruiting team leader

There are five main ways to recruit team leaders:

First, run a physical store;

Second, collect the owners of scattered group purchases;

Third, the person in charge recommends the person in charge;

Fourth, pry away the heads of other platforms;

Fifth, push on-site recruitment.

2. Product operation

Product operation and product procurement are linked, including product selection, pricing, product launch and other steps.

Third, the back-end preparation of the supply chain

1, procurement-sourcing

2, inventory-looking for storage

3. Delivery, delivery-delivery process, delivery verification process, etc.

Fourth, online and execution.

1, platform operation

2. Head of Mission Operations

3. Supply chain