Xi An Ronghua Group Co., Ltd.

The company has total assets of 600 million yuan and more than 400 employees, with an average age of 36. As the backbone of the rapid rise of Xi 'an's real estate industry, Xi 'an Ronghua Group Co., Ltd., the parent company of the group, has successively developed healthy residential groups and modern intelligent financial office buildings such as Mingzhu Garden, EE Kangcheng, Shaanxi Automobile City Hot Spring Garden, Cuizhuyuan Community, Yanming Community, Kaifa Building, Xin Kai International Finance Building and Ronghua International Building, with a total construction area of over 6,543,800 square meters, which is called intelligent in Xi 'an's real estate development industry. As a high-tech enterprise, Xi An Ronghua New Materials Co., Ltd., a subsidiary of the Group, mainly produces lithium cobaltate as cathode material for lithium ion batteries, and now it has formed large-scale production and sales capacity. In 2002, the project was included in the torch plan by the Ministry of Science and Technology and listed as a high-tech industrialization demonstration project by the State Planning Commission. Shaanxi Tielong Construction Engineering Co., Ltd., a subsidiary of the group, has the second-class construction qualification, has passed the ISO9002 quality system certification, and has the construction ability to complete the total output value of the construction industry of 200 million yuan per year; Xi Anrongxin Property Management Co., Ltd., a subsidiary of the Group, has formed a property management area of over 6,543.8+0,000 square meters, creating a new model of star-rated hotel-style office building management and environmental protection and healthy residential community management; International trade, film and television media and other subsidiaries have grown rapidly with the development of the Group's main business. The Group Company has successively won more than 20 Xi honorary titles in Shaanxi Province, such as "Contract-abiding and Credit-abiding Unit", "Key Protected Enterprise", "Excellent Private Enterprise", "Excellent High-tech Enterprise", "Integrity Advanced Unit" and "National Advanced Enterprise with Double Love and Double Evaluation". In 2003, it was selected as one of the top ten growth enterprises in Shaanxi Province, and in 2004, it was named "Top 20 Economy in Shaanxi Province". Ms Cui Ronghua, Chairman and Chairman of the Group, is a member of the Standing Committee of the 10th CPPCC of Shaanxi Province, vice-chairman of the Provincial Federation of Industry and Commerce and vice-chairman of the Provincial Glory Promotion Association. He has successively won the titles of "New Long March Assault", "Female Model Worker", "Top Ten Outstanding Entrepreneurs", "Shaanxi Model Worker", "xi Model Worker", "Man of the Real Estate" and "Top Ten Entrepreneurial Women".

Under the guidance of the party's reform and opening-up policy, the company has made unremitting development, always followed the principle of honest management to open up markets, do real industries, and constantly enrich and improve corporate culture construction in economic construction. The company firmly believes in "taking pride in giving up, prospering with virtue", insists on "winning trust with sincerity, winning with quality", insists on "people-oriented, achieving career with adults", advocates "denying self and never being satisfied", pursues "loving life and repaying society", and forms the core values of "people-oriented, stressing practical results, winning trust with sincerity and pursuing Excellence". The company's party, league and trade union organizations are sound and the work is carried out in an orderly manner. The company has scientific management, standardized system and effective incentives. Handle relevant social insurance co-ordination for employees, and equip middle-level and above personnel with vehicles. Employees' business trips at home and abroad have become a basic welfare system. "Management measures for foreign-funded enterprises, incentive mechanism for private enterprises and welfare treatment for state-owned enterprises" has become a management model with brilliant characteristics.

Since its establishment, the company has always placed equal importance on helping vulnerable groups and pursuing corporate profits. Over the years, we have organized and carried out a series of social welfare activities with provincial and municipal departments, such as "Celebrating June 1st, Hand in Hand, Giving Love", helping poor primary school students in Lantian County, commending and celebrating International Women's Day on March 8th, "Youth Civilization" and "Working with young professionals", supporting Beijing's successful bid for the 2008 Olympic Games and diving in Shaanxi, "Young entrepreneurs going west to Shaanxi Economic and Trade Fair" and "Mother's Water Cellar Project". "Mom Health Express" activities and support for serious music in Shaanxi. Donated more than 3 million yuan for flood fighting in southern Shaanxi, flood fighting in Weinan and fighting SARS in the whole province.

Facing the new situation of China's entry into WTO, the Group adjusted its development strategy in time. On the basis of realizing the development of real estate main business construction area and property management area of 6.5438+0 million square meters, we will seek great cooperation with great strategy, promote great development with great cooperation, strive to build brilliant brands and cultivate excellent real estate enterprises. Taking industrial new materials and international trade as the flank, using financing means under international trade projects, industrialization drives collectivization, and collectivization promotes internationalization; At the same time, make full use of the favorable opportunity of the state to adjust the strategic layout of the state-owned economy, actively participate in the reorganization of state-owned assets and state-owned enterprises based on industrial integration and capital operation, and realize the scale operation of enterprises. At the same time, the Group actively implements the talent strategy, constantly introduces outstanding talents in related professional categories, and pays attention to the training and promotion of internal managers at all levels. Establishing a learning enterprise and realizing management innovation has become a basic content of the group's efforts.

"The Xiongguan Road is really like iron, and now it is one step away from the beginning." Under the new situation of China's entry into WTO and the country's implementation of "western development", Ronghua Group will realize the advantage reconstruction through continuous innovation, strive to cultivate the core competitiveness of the group company, actively develop the export-oriented economy, strive to become bigger and stronger, and realize the sustainable development of the enterprise.