How to make a tender

In the feasibility study and evaluation of investment projects, market supply and demand investigation refers to understanding and collecting the market demand and supply information of one or more products to be produced by investment projects in a certain period from producers to consumers according to other suggestions on the project product scheme and project construction scale put forward in the project feasibility study report, project proposal or opportunity study report. Including the work process of collecting, analyzing and researching the existing production capacity, output and consumption, performance characteristics, uses, prices, import and export, domestic and foreign market competitiveness of products in a comprehensive and systematic way, so as to understand the actual market and potential market of products and draw the conclusion of whether there is a market and market size, aiming at providing information for market demand prediction, product production plan and project construction scale research.

Market demand survey in investment project evaluation is the process of finding investment opportunities. If the opportunity is right, the project will have the premise of success. If the opportunity is wrong, the project will fail. Without subjective and objective conditions and certain opportunities, people can't do anything. There are two sentences in Sun Tzu's Art of War: "A good fighter seeks power and does not blame others." It means "a good fighter should win by favorable situation, not demanding officials." China also has an idiom: "Those who conform to the times prosper and those who go against the times die." The "time" and "potential" here are also opportunities. The same is true for project investment. We should win by momentum, take advantage of favorable opportunities and choose the right time to keep pace with the times.

The preparation for bidding is not only the routine business work of bidding, but also the necessary work for entering the bidding stage. Bidders can't enter the bidding stage without going through the preparation stage and making good preparations, and even if they blindly turn to the bidding stage, they can't achieve the expected effect of bidding. Therefore, this is an insurmountable important stage of bidding business.

In bidding activities, whether a bidder can win the bid depends on the quotation. Bid itself means bid and bid. After carefully studying the tender announcement or documents and confirming that they have the conditions to undertake the project or supply materials and equipment, the tendering unit will bid and win the bid. It is very important to be familiar with working procedures, risk analysis, bidding design, bidding methods, competitive strategies and bidding skills, as well as bid-winning countermeasures at bid opening and price management after winning the bid.

Work.

Drawing lessons from the practice of bidding for construction projects, this paper expounds the bidding operation of real estate marketing agents, which is also useful for bidding for real estate marketing planning and advertising planning. I. bidding operation flow 1. The second part of this section is specially elaborated by the tendering unit. 2. The tender unit issues the tender information. Bidding is divided into two ways: open bidding and invitation bidding. Public bidding generally uses advertisements to publish bidding information, and invitation bidding generally uses invitations to publish bidding information. 3. The bidder confirms that the bidder conducts qualification examination on the intended bidder, including enterprise performance, etc. Confirm that there should be more than three bidders. 4. Bidding units receive bids In order to ensure the seriousness and seriousness of the bidding work, all bidding units must pay a certain amount of deposit when receiving bids, which can be about 1 000 yuan. 5. Reconnaissance the real estate site and answer the bidding questions. The tendering unit shall organize the tendering unit to survey the real estate site and answer the bidding questions. Unless there are special circumstances, the tenderer usually does not accept the tenderer's inquiry. 6. The tenderer shall submit the tender sealed within the specified time. In order to ensure equal competition and fairness in bidding, we should adhere to the confidentiality system. The bidder's name and personal name shall not be written in the bidding proposal, and the bidder shall number it himself. 7. The bid opening shall be conducted in public with the participation of cooperative organizations and tendering units, and the tender shall be unsealed in public. Members of the bid evaluation team cannot attend the bid opening meeting. 8. The bid evaluation team consists of the bid inviting unit and relevant experts. The list of members of the bid evaluation team is not public. The main task of the bid evaluation team is to formulate methods for bid evaluation and award, conduct bid evaluation and decide the winning bidder. 9. After signing the contract with the bid winner, the bid winner will immediately issue a bid-winning notice to the bid winner, and both parties will sign the contract within the specified time (generally not more than one month). 10. Refund the deposit at the end of the work and pay compensation to the unsuccessful unit. In any of the following circumstances, the deposit will be confiscated: (1) The bidder fails to deliver the tender on time or withdraws the tender halfway; (2) The bid delivered is of extremely low quality and shoddy; (3) Compensation for improper collusion between bidders shall be paid to all bidders according to the bidding quality in principle. The remuneration of the winning bidder is included in the agency or planning fee. Two. Compilation of bidding documents 1, reference catalogue of bidding documents (1) Bidding basis, including the catalogue and abstract of government-related project approvals (2) Introduction of the bidding unit (owner) (3) Detailed introduction of land parcels and projects (4) Introduction of investment scale and project progress (5) Instructions for bidding and schedule (6) Bidding contents (65000) Examples of bidding contents. Analysis of the present situation and future trend of bidding projects; Study relevant policies, regulations and trends, especially those related to the project subject to tender. (2) Product research puts forward the leading idea of overall planning and design from the perspective of sales and according to the characteristics of bidding projects; According to the actual situation of the bidding project, diagnose the existing scheme or analyze the specific scheme in detail; The determination of architectural style and its coordination with the environment; Determine the allocation ratio and area range of each room type; Rationalization suggestion or diagnosis of greening, sculpture and sketch layout; The layout and functional orientation of public facilities, the introduction of public facilities and their use and management methods; Reasonable suggestions on supporting projects (roads, lighting, pipelines, parking, etc.) in the region. ), paying special attention to suggestions on humanities, ecology and modern facilities; The intervention and function of property management combined with marketing; Under the condition that the cost remains unchanged or does not increase much, the function of real estate can be brought into full play and its added value can be improved. (3) Marketing studies the determination of sales theme and the positioning of image planning, and introduces CIS system to comprehensively package products (including name, logo, color, style, slogan, concept, etc.). ) from the aspects of MI, SI and VI; Analysis, establishment and cultivation of market target groups; Price strategy: price positioning, fluctuation, payment method type strategy and basis determination; Media strategy: adopt the type of media, its degree, frequency and stage plan, including newspapers, news, social activities, brochures, banners, billboards, mobile advertisements and selling books; Personnel training: plan the source and training of marketing personnel, including personnel recruitment, training plan and evaluation; Sales target: sales plan by stages, types and modes, fund withdrawal plan and its guarantee measures; Research and suggestions on special sales techniques and methods. (four) the internal management system and planning of the management organization; Contact and feedback mechanism with the owner; (5) The expense plan puts forward the expense category and amount of the sales agent, and the schedule of the expense use, including relevant rewards and punishments linked to the sales target. Thirdly, bidding agencies refer to some practices of bidding for construction projects. Real estate marketing agent or real estate marketing planning bidding can entrust a professional real estate consulting company familiar with bidding. 1. Matters related to bidding agency (1) Agent compiles bidding documents (2) Agent publishes bidding information (3) Confirm with the bidding unit (4) Establish a bid evaluation team together with the bidding unit (5) Other related work (2) Relevant regulations of bidding agency In bidding agency, the entrusting party has the right to adopt or reject relevant plans provided by the agent. Whether it is adopted or not, the entrusting party shall pay the stipulated service fee to the entrusted party as agreed in the contract. If the entrusted party fails to complete the agency business on schedule as agreed in the contract after accepting the entrustment, thus causing economic losses to the entrusting party, the entrusted party shall return all or part of the entrustment fee to the entrusting party as agreed in the contract. The agent must keep the bidding information and materials strictly confidential and shall not provide them to a third party without authorization. Violators should compensate economic losses and even legal responsibilities according to the contract.