How do most online stores operate?

How do most online stores operate? Some players may not be clear about it. Let's take a look at the operating strategies of most online stores.

The business strategy of most online stores

price of commodities

First, the online shop recommendation strategy

0. An online shop is different from a stall because it doesn't have the best product mix. What you can do is to make the profit of each commodity as high as possible on the premise of ensuring the maximum delivery quantity. Don't just pay attention to the serial number of the online shop interface. No matter how high the serial number is, it doesn't make sense if it can't be delivered. Whether or not to issue a bill will only become an evaluation, not money.

1. Mind does not seem to affect the acquisition of live fans, and intelligence does not affect the acquisition of orders. Before further evidence proves their influence, I don't think it is necessary to pile up these two attributes to open an online store.

2. The number of fans is the most important indicator of an online store, which almost determines everything in the store. However, this parameter can only be increased by live broadcast, which means that the size of the online store can be regarded as linked to the duration of live broadcast. The longer the live broadcast time, the bigger the online store will do. Manually allowing returns can be given to a small number of fans, which is very helpful for the early development.

The number of fans 1000 is a key threshold. The number of fans of live broadcast 1 hour jumped directly from about 7.5 to 55- 143. It takes about 133 hours to reach this threshold. Therefore, before reaching this threshold, I suggest allowing all orders to be returned to speed up the process of increasing the number of fans.

3. Evaluating the number of stars is a key parameter to determine the probability of establishing order. Every loss of 1 star is equivalent to a loss of 20% of orders. To this end, you need to ensure the yield of the warehouse, remember to go to the warehouse and choose manual inventory. In addition, try not to refuse the return manually.

At present, the significance of credit rating is limited, and it does not seem to affect the number of visits. I think its only function is to recruit warehouse managers after reaching level 3.

You should keep as many kinds of goods as possible to get the largest order. When calculating the order quantity, each commodity is the same. The number of orders for goods on the shelf must be twice that of 1, no matter what. Commodities will not increase sales because of low prices. The sales of data cables and game consoles are the same every day.

However, if the principal is limited at the time of purchase and it is impossible to buy a variety of commodities, I suggest that we only pay attention to the profit value of commodities and give priority to buying commodities with higher value (market guidance price-wholesale price). The positive example is the game machine, and the negative example is the data cable and network cable. The profit is low, and the number of single groups is huge, which takes up a lot of warehouses and is difficult to sell out.

As for the quantity of goods, don't buy too many goods at a time. The goods piled up in the warehouse will slowly rot and can only be treated as waste.

Because the daily automatic delivery quantity of the warehouse has an upper limit of 120, when your warehouse management has failed to deliver goods and you don't want to deliver them manually, you should take the products off the shelves and reduce the types of goods. At this time, priority should also be given to keeping goods with high profits.

6. When the goods are put on the shelves, don't adjust the price, and generally keep it at +0% sales. Lowering the selling price will not actually increase sales; Raising the selling price will greatly reduce the sales volume; The description on the slider is lying to you.

Because there is an upper limit on the daily automatic delivery quantity of the warehouse 120, if you can receive enough orders every day, you can try to raise the selling price to get as much profit as possible. The effect of adjusting the selling price to-10%/-20%/-30%/-40%/-50% is about-60%/-70%/-80%/-90%/-kloc-0/00%, but it fluctuates greatly.

7. If you need a big order, broadcast it for a long time at one time. The number of orders for 13 hour continuous live broadcast is equal to 52 games 1 hour live broadcast. However, they get the same number of fans.

The live assistant doesn't seem to have any effect at present, at least I haven't found it.

8. In short, the operation strategy of the online store is as follows: broadcast live more, ensure the yield of inventory, ensure as many kinds of goods as possible, ensure greater commodity value (commodity guide price-wholesale price), do not buy a large number of goods at one time, do not arbitrarily change the sales volume by +0%, do not refuse to return goods manually, pay attention to the daily automatic delivery limit of warehouse management, and pay attention to the remaining capacity of the warehouse.

As long as these points are done well, other aspects are patiently waiting for the accumulation of fans, and the online store is slowly growing. However, I still suggest that patient friends take a look at the detailed explanation of the mechanism in the following article to facilitate the calculation of the approximate number of daily orders.

Second, the online store mechanism overview

1. Basic requirements

Online stores need character level 6, which is a little successful. Note that this job needs to consume 6 skill points.

Opening an online shop requires a place to live and a computer.

2. Warehouse

Online stores need to rent warehouses to store goods. The rent is 1000 yuan/10 day. In addition, the online shop needs 30 yuan's maintenance fee every day at the beginning, which comes from three kinds of 1 devices.

The warehouse capacity is 300+300× shelf floor.

The warehouse has four upgradeable parts:

Shelf: every 1 grade +300 inventory.

Ventilation equipment: the clothing loss rate is -2% per 1 grade. Sanitary equipment: loss rate of digital products per 1 -2%. Thermostatic equipment: -2% beauty loss rate per 1 grade.

The highest level of all components is level 5. Their upgrade costs and maintenance costs are shown in the following table:

Note that the shelf does not need to pay maintenance fees.

The goods in the warehouse will be damaged gradually over time. You can take the initiative to choose the library, discard the defective products, and restore the yield to 100%. The amount of waste is calculated according to the output, but it will fluctuate greatly. Hiring a warehouse manager allows you to recycle defective products into cash according to a certain proportion of the average wholesale price.

I didn't test the relationship between the damage rate of goods and equipment.

Buy goods

When buying goods, when the money to be paid reaches a certain amount, the store will give you an extra discount. Give a discount of-1% for every 2000 yuan paid.

Spend in the store for the first time every day, +5 intimacy. When the store is full of 10 intimacy, a discount of-1% will be given.

The two discounts are added, but in any case, the upper limit of the discount is-15%. Put it on the shelf

Only the surplus goods in the warehouse can be put on the shelves for sale; When the goods are out of stock due to delivery or shortage, they will be automatically removed from the shelves.

When it is put on the shelves, it is assumed that twice the market guidance price (which is a fixed value) is 100%, and the commodity price can be arbitrarily set between 0% and 100%, with the interval of 100%.

It takes 30 minutes for a commodity to be put on the shelves; It takes 20 minutes to adjust its price. Deliver goods

After you get the order, you need to deliver it within 2 days, otherwise the order will be cancelled.

The protagonist can go to the warehouse to deliver the goods manually. No matter what you order, it takes 10 minutes to package a commodity for delivery.

When the store's credit rating reaches level 3, you can recruit warehouse administrators to deliver goods automatically. The warehouse keeper goes to work at 9: 00, 19: 00, and works one day 10 hour.

The level of warehouse management affects its delivery speed. The quantity delivered by warehouse management per hour is 2.5× warehouse management level, rounded down. Full-level warehouse management (level 5) can send 12 goods per hour.

The level of warehouse management also affects the recovery of its inventory value, with each level being 10%.

6. Employees

Employees include customer service, warehouse management and live broadcast assistants, and each employee can only employ 1. Please refer to other parts of this article to understand the specific role of each employee.

Employees are graded from 1 to 5. Senior employees are more efficient, but demand higher daily wages. Improving the level requires training with the experience of employees.

Employees need to provide a certain bonus every day to maintain their mood in order to achieve the highest efficiency. Because employees only need five levels of completely efficient work, level and experience.

There is no need to test the emotional mechanism, so the data here are not recorded and analyzed.

7. Operation

(1) Basic concepts

Visitor: a person who enters your shop to browse. They have a certain chance to place an order to buy goods. Fans: people who care about you because of live broadcast or return. The number of fans determines the number of visitors. Orders: Every order is a transaction. It needs to be delivered within 2 days, otherwise it will be cancelled automatically. On the second day after delivery, the customer has two possibilities: a. receiving the goods, giving good/medium/bad reviews according to the yield of the goods, and 1-5 star service evaluation; B. return the goods. You need to deal with it in two days.

Credit rating: the rating of an online store. When the number of times reaches a certain level, the credit rating will be improved.

Evaluation star rating: The evaluation star rating of online stores determines the probability of visitors placing orders. It is the average of all the stars in your previous liquidation order.

(2) Automatic operation

Even if the online shop is not operated manually, visitors will automatically browse and place orders over time. This effect will be settled every hour. Even if you spend several hours at a time through work, rest or other means, the data in the online store will be settled in turn according to each hour spent.

The number of visitors per hour is calculated according to the following formula

Number of visitors per hour = 6.5+2.5× current credit rating+number of fans /240

The value will fluctuate randomly. When the number of fans exceeds the threshold of 450 thousand, the degree of fluctuation will increase sharply. And the more fans, the bigger the fluctuation. When the number of vermicelli is around 1, the fluctuation range exceeds 10%.

A visitor's visit will give you an order, which is calculated according to the following formula:

This quantity will fluctuate slightly.

Adjusting the price of goods will show that the sales of goods will be profitable or punished. But in fact, the% sales bonus awarded by lowering the commodity price cannot increase the number of orders naturally increased; The sales penalty given by increasing commodity prices is effective, but the effect of-10%/-20%/-30%/-40%/-50% sales is actually about-60%/-70%/-80%/-90%/-kloc-0/.

The order quantity of each commodity on the shelf is calculated independently according to the above formula. There is no difference between low-priced goods and high-priced goods, and the specific value fluctuates, but the quantity will not differ much. Theoretically, the more kinds of goods sold, the better, but the actual limit is that the warehouse keeper can only send 120 orders at most every day.

(3) On-site tourists

The protagonist can take the initiative to start the live broadcast, attract a certain number of visitors, get fans and extra orders. Similar to automatic operation, live broadcast is also the effect of 1 time per hour.

During the live broadcast, in addition to the hourly visitors attracted by the automatic operation, additional visitors will be attracted. The number of visitors attracted by the live broadcast every 1 hour will increase on the basis of the previous continuous live broadcast duration. The specific quantity is calculated according to the following formula

This value will fluctuate within a certain range.

According to the above formula, after one-time live broadcast for n hours, compared with before live broadcast, the number of new visitors can be approximately calculated by the following formula:

This formula means that the longer the live broadcast lasts, the more visitors it attracts. 1 continuous live broadcast 13 hour attracts four times as many visitors as 13 live broadcast 1 hour.

Note: unlike the description in the game, the intelligence level seems to have no influence on this.

fans

Every hour of the live broadcast will provide a certain number of fans, and the specific number will be calculated according to the following formula:

It is worth noting that the mind does not seem to affect the number of fans obtained by the live broadcast.

order

Every hour of the live broadcast will provide a certain number of supplementary orders. Note that during the live broadcast, the automatic operation is also performing hourly settlement. The "extra order" mentioned here is not the order placed by the extra visitors attracted by the live broadcast, but the extra order generated separately. It is related to people's intelligence and evaluation level (and perhaps credit rating), but its fluctuation range is almost as big as its value, and the specific mechanism is really inconvenient to test.

It should be noted that the hired live assistant seems to have improved the turnover rate of additional orders here, but I'm not sure. And it has no effect on other data. I suspect it is a bug.

(4) After sale

Some customers will ask for a return after the order is issued. When processing returns manually, it takes 20 minutes for each order.

Allowing the return will cancel the transaction and increase 0-9 fans, but will not get the evaluation and service star; Not allowing returns will make the transaction established, gain transaction income, medium/bad reviews, random star number (1-4) service evaluation, and randomly lose 0-3 fans.

In the case that no return is allowed, the probability of getting a medium/bad review is determined by the current intelligence level, and the number of stars getting a service evaluation is determined by the mind, and the calculation method is unknown.

When the store's credit rating reaches 2, you can recruit customer service to automatically return the goods. Customer service starts at 9: 00, ends at 19: 00, and works for one day 10 hour.

The level of customer service affects the effect of replying to the return request. Customer service response will inevitably lead to bad reviews. The probability of not allowing returns is 40%+ 10%× customer service level, and the number of evaluated stars is 1× customer service level.

Customer service also handles returns three times per hour, and other settlement is consistent with manual processing.