Summary of practice in marketing department

Summary of Practice in Marketing Department (5 selected articles)

The intense and fulfilling internship life is coming to an end again. Looking back on my past internship experience, I feel very fulfilled and gained a lot. It's time to review the internship life during this period and write an internship summary. So what are the characteristics of a good internship summary? The following is a summary of my internship in the marketing department (5 selected articles), which I carefully sorted out. Welcome everyone to refer to it, I hope it will help you.

Summary of marketing practice: 1 On April 5th, we embarked on a bus to Xiaogan with excitement and expectation. After running for over two hours, I arrived at my destination at noon 1 1: 00. In the afternoon, Manager Pan took us to the place where we stayed, and our uneasy hearts began to settle down, because the accommodation was many times better than we expected. There are hot water, TV and internet cable.

The first morning meeting on April 6th made me feel refreshed, and my attitude decided everything. Everything is an action, a market problem, and my responsibility. The slogan "If you recruit people, you can fight, you can win, and the sales elite belongs to me" not only covers the requirements of the company, but also shows our determination to keep making progress.

Later, under the guidance and leadership of Master Hu (Hu Xinbin), I learned and became familiar with the daily work of the company's 423 and western market salesmen. These days, I'm mainly responsible for sorting out noodles, cleaning up dust, putting up price tags and prizes. Brother Hu often tells me about the preferences of each shopkeeper and the sales ability of each store. I know all this is the result of his hard work in the past few years. Here I found that every store and restaurant has our products, and here I realized the pride of being a strong brand. Although Brother Hu has left, I still want to say thank you to him.

I started my shift change on April 26th, and I started my rural life. I am mainly responsible for moving goods and delivering goods to the countryside. It is the host's responsibility to talk about such an important event. I'm just looking. There is no doubt that Master Dai (Hua) is an excellent master. On the first day, I saw how he persuaded the shopkeeper to put our products in the best position, how he persuaded the shopkeeper to transfer 28 yuan's 520 liquor to 34 yuan, and how he sold our Liquidambar formosana to the shopkeeper. Here I see the difference between urban and rural people, the price difference between urban and rural areas, and the difference between urban and rural products. With the acting master, I realized the feeling of being a younger brother.

/kloc-May 0/6 to/kloc-May 0/7 were the hardest two days of my internship, not because of hard work, but because I talked the most, worked the longest and was rejected the most. These two days, I followed Manager Xiang and Manager Pan to the market in Xiaochang County to promote Maopu Chungu wine and ginseng antler and create a market atmosphere. After arriving in Xiaochang at 0: 00+ 165438, we made non-stop preparations for popularizing ginseng tonic wine in simple rural villages. Although we were turned away a lot and only sold a bottle of 248ml ginseng tonic wine in two hours, at least I tried to promote our products at every table. In the afternoon, Pure Valley Wine and LAM Raymond will be decorated with fragrance, and in the evening, Mopu Pure Valley Wine will have a free tasting in the food stall. Although there are many people here, although they are all delivering drinks, the work is still not very good, with joy and tears. The next day, after 6 o'clock, we went to the market and were still promoting pure valley wine. Sister Tian and I started running around with wine one by one, giving people a taste. To our delight, everyone still has a high sense of identity with our pure valley wines. At noon, our group began to decorate the atmosphere, KT boards, posters and roller paintings. Don't waste anything. Everything should be put in the most suitable position and told the manager by actions. Imagine that when we were decorating the city atmosphere, we suddenly felt that we were doing this just to post everything. Cost and reward are not considered, and the persistence of advertising is not considered.

During the two-month internship, Sister Liu (Liu Hongwu) and I decorated the atmosphere of Cambodia and Model Street twice. Because these times, Chinese knots are mainly hung, because of its beauty and atmosphere, the overall layout effect is very good. There are five times to promote the fragrance of LAM Raymond with Yong Yang, Chen Jiansheng and Chong Peng. I don't feel lonely because of their company.

Summary of Marketing Internship 2 The one-month internship is over, and there is a lot to say. First of all, I would like to thank Tingya Company for giving me a rare internship opportunity, and General Manager Ling and all his staff for their concern, help, tolerance and understanding.

I benefited a lot from this internship. Besides knowing more professional knowledge and cooling tower industry, I also learned some qualities necessary for professionals, such as pragmatism and innovation. From the first day of my internship, to be exact, from the first time I came to the company, I was deeply impressed by the company. The harmonious atmosphere, humanized management and pragmatic work style deeply infected me. Under the leadership of Ma Yiying, Liao and Chloe Wang, I learned a lot. From scanning samples, collecting samples and newspaper clippings to making tenders, searching for information and sorting out information, every task seems simple, but in fact it needs a pragmatic attitude and a responsible mind to do it well.

In the process of scanning samples, some problems also appeared. The biggest problem is the mentality. I was not in a good mood at first. Thanks to Manager Xiao for his guidance and help. In the process of newspaper clippings and information collection, I thank Chloe Wang for setting an example for me.

As a marketing intern, it is a simple and important job to collect information and promote the market. In the process of collecting samples and materials, I learned a lot about companies and their brands in many industries. Understand the whole process from information collection, telephone tracking, establishing contact, to bidding and winning the bid. Every process is simple, can not be ignored, and even a little boring. But no matter how boring, as a worker, we should do it better with perseverance and perseverance. This is a test for a professional and a challenge for the profession itself. Only by doing simple things well can we do other things well and become stronger and bigger.

In the process of internship, there are also some opinions and suggestions:

1. Sample collection should be more comprehensive and targeted. Not all radishes and cabbages need to be put in one basket. Not every company wants it. There should be a classification, and some samples are of little value. The company's physical strength is different, the development model is different, and the products are different, which leads to a potential blind spot in understanding the opponent. To fully understand opponents, it is necessary to effectively classify and screen opponents.

2. For marketing, my personal feeling is that with keen eyes and appropriate means, we can get information to the maximum extent, release supply information, tap potential information and cultivate valuable customers. We should not only do it on blogs and post bars, but also have our own set of promotion models. For example, forums and authoritative journals. While casting nets everywhere, we should pay attention to the improvement of substantive content and the breakthrough of key objectives: always keep the information up to date, not things with outdated content and expired links.

3. For newspaper clippings. It is said that if you want to have your own ideas, you should make it a communication platform and encourage everyone in the company to read them and leave their feelings. As myself, I get a lot of information through newspaper clippings. I think we should subscribe to some more representative and professional newspapers. The current situation is that today's newspapers will remain the same tomorrow, and only a few newspapers have many advertisements. So that there is not much really useful information in a month.

This internship is happy, and I enjoy it in the process of getting along with company employees and interns. Everyone's dedication, cooperation and effective communication deeply infected me. In comparison with each other, I also realized my own shortcomings, and I still need to study and exercise constantly. This internship is also very meaningful. This is my first window to learn about society and let me know a wider world. The cruel competition in the real world, the pressure of employment and the realization of personal value are all driving me to become a strong man. Don't abandon, don't give up, stick to it!

The internship is over. Although I left the company, I have left a deep imprint on Tingya. No matter where I go in the future, Tingya's spirit of struggle, especially General Ling's entrepreneurial experience, will always inspire me to move forward. Finally, I would like to thank Mr. Ding Yaling and all his staff again, and wish Ding an early world-class brand.

Marketing Practice Summary 3 The main work content is project execution, more specifically, market research. According to the needs of the project, go online to collect relevant information, then make an appointment by phone, visit after the appointment, and write a preliminary interview report after the visit. Is it particularly simple to describe? In fact, it is still a bit difficult to achieve:

First, how to find the right interviewee through the front desk phone without direct information: it doesn't mean that you tell the front desk to transfer it to the technical department, equipment department or purchasing department, and people will transfer it to you; Even if you can transfer, I will ask who you are looking for. Don't underestimate this front desk, if she doesn't cooperate, it's basically over.

Second, when you find the person you want to interview and ask him, how is the language organized when you ask someone? It is what kind of rhetoric can make the other person accept your interview. Our interviewees are some grassroots and middle-level managers. There is a great difference in quality between these people. Some people value technical communication, some people are interested in your gift, and some people are just not interested in anything, so they refuse without saying a word.

Third, even if you find a reason to meet someone, there is no guarantee that people will not go back on their words and stand up when they arrive at a place. In fact, there is still such a situation; To say the least, even if people agree to interview, will they really cooperate when chatting?

After understanding the key points and difficulties, after my own thinking, I responded like this:

First, the search information is mainly based on interviews with insiders. For example, if we are looking for a product user, then I can get to know the sales staff of this product. Their sales are the most comprehensive information of market users. Later, it was proved that this practice was feasible. The information they gave me includes the company name, the person in charge of the product (that is, the person we want to interview) and the contact information of this person, including fixed line and mobile phone; But it's still a little difficult to really meet such people. It may also be that only one person in a lot of salespeople is willing to provide you with such information, but what I want to say is that there is such one person, which is enough. The data collected by an excellent salesperson is enough for our project. As for how to get along with such people, sincerity is very important. Many times we see a saying that you should treat others as you want them to treat you.

In addition to the introduction of the sales staff, you can also ask the interviewee to introduce you. Is the reuse of resources. I ignored this point at first, and then I tried it occasionally and found it effective, so I remembered it. Generally, after the interview, after he receives the gift by email, he will be asked to recommend friends to go with him.

I have also tried to find the interviewee through the front desk, and I can tell the truth when I meet someone with a good attitude, but in most cases it is another way of saying it, that is, standing in a position that is beneficial to their company. For example, if we interview a product or equipment, we can say that we have paid a return visit to this equipment, please pass it on to the relevant personnel. This is not cheating, but a kind of rhetoric needed by work. I call it a helpless but harmless lie.

Second, when making an appointment, it depends. From the first greeting, you can basically find out the temper of this person, whether he is easy to get along with or not. If you have a good attitude, you can directly explain your intentions; If you have a bad attitude, you can put it another way and make it clear what is good for him personally and what is good for the company. In fact, at the beginning, you usually don't quite understand the purpose of the interview and need to express it repeatedly. Maybe that person was impatient from the beginning, maybe he agreed after you patiently said it a few times. Of course, it's hard not to say no. We should also face this frankly and ensure that most people can accept it. What is particularly important here is that you must be confident, professional and tepid when you speak.

Third, there will be regrets. Basically, don't contact again after the appointment. Sometimes the more contact, the worse the result. Call to confirm the time and place after the appointment, and then go to the interview. Do it. People need distance, and they should pay attention to what they do.

It is this kind of work that I have done for three months, and my internship has also been recognized by my colleagues and boss. Later, because I wanted to do other work besides project execution, I couldn't get the boss's approval, so I had to quit this job.

Summary of Marketing Practice 4 The practice began unconsciously. After this internship, I gained a lot and wrote my own internship report. From the first day I joined the company, I made up my mind to do well, because I want to learn a lot in the company. Whether it's work tasks or dealing with people, we should try our best to adapt ourselves.

First of all, I have to thank your company for giving me an internship platform. Although I am a college student now, I will try my best to become a member of the company and make it my home.

Secondly, I have to thank my colleagues for their concern and care, so that I, an inexperienced college student, can get along well in the company. Among them, the key point is to thank the marketing manager for his trust and care. I will work harder to develop market business and do better with what I have learned and the experience of my predecessors!

Finally, I have to thank myself for my diligence and hard work. I am encouraged by my perseverance, and I will not shrink back when I encounter difficulties, so that my work can be carried out smoothly.

I'm glad to stay in the company after my internship. I will work hard in the future! Looking back on the business and market development in the first two months, no matter the efforts and hardships, these are all appropriate, and the work is progressing smoothly, but some problems are still encountered, which are summarized as follows:

1. For the old community without property management, but the doorman is in charge, we communicate with it by handing over business cards, so it is necessary to explain it again;

2. For residential areas with property management, in-depth explanations are made by sending materials, introducing products and technological processes, and waterproof experiments are conducted on site when necessary;

3. Work progress needs to be considered, and there should be a plan to improve work efficiency;

4. While looking for new customers, we should keep visiting old customers and keep in touch, so that customers can accept you and understand our products;

5. Learn from colleagues in the company modestly in business process, form good habits, read more books, study more, ask more questions, think more and have innovative thinking;

6. Meet some owners or property managers who don't understand waterproofing, mainly introducing products and telling the advantages of our company's waterproof coating, so as to convince the owners and property managers.

7. When you meet some waterproof owners and property managers, you should do what you can, learn modestly, ask for advice, and never compete with them;

8, lack of work experience, language ability needs to be improved, or indefensible when talking to customers;

9. Lack of technical guidance, lack of overall quotation scheme, unclear company quotation and insufficient field investigation ability;

10, the company should let us know more about technical knowledge and fully cooperate with the work of our marketing department;

1 1. The company still wants to improve the treatment, and the fare and telephone charges can be reimbursed to us;

12, we can't communicate well with colleagues at work, so we suggest having a meeting once a week to discuss problems and exchange experiences.

With the beginning, we must strive to make it grow and develop. Although the preliminary work was difficult, we survived. Although the company's performance is not good for the time being, we should constantly sum up the key points of the problem and find out the solutions, so that the company can go further and further and grow in scale. Only in this way can the company be in an invincible position in this increasingly competitive society. I believe that as long as everyone works together, the company will eventually develop better, because we are at the forefront of science and technology! I hope our efforts can make the company's performance flourish and the company's scale grow!

Summary of marketing practice 5 In this ERP internship, my position is the head of marketing and customer in the marketing department. The main responsibilities of the marketing department mainly include independent market business development, making feasible business development, relevant market forecast, and doing a good job in market advertising and delivery planning; Complete the market business indicators issued by the company, and do a good job in market expansion planning and related implementation systems or measures; Continuously collect, summarize and analyze relevant market information, and explore valuable market information from it; Responsible for establishing the filing system for e-banking and customers and potential target customers; Establish regular or irregular contact, tracking and management file system; Business development, user tracking, marketing planning, market development; Do a good job in series introduction and publicity materials of the company's products; Coordinate relevant technical departments to do a good job in market development; Formulate business assessment systems, methods and standards for each position in the department, implement the post responsibility system for business personnel, and establish standardized management systems and business processes.

As the market and customer supervisor, I first determined the target market planning and market development plan during the operation period. Before making a good plan, I made a detailed market research on the market that can be developed, including consulting the product demand forecast, market price trend, customer information and other related materials to determine the company's general market goals. Besides, I must make an annual market development plan according to the market planning. During my operation, I developed the domestic market and the international market in the eighth and ninth years respectively, which was determined by the product demand and price of these two markets. In the simulated market economy environment, the company's development should be market-oriented, so the annual market demand and price forecast analysis is my essential work every year. In order to obtain relevant information, the marketing department actively communicates with the information center to obtain the latest market trends. After the company produces products, it needs packaging and publicity to better promote them. Therefore, I need to make an annual marketing plan, including promotion plan, sales plan and advertisement, in order to improve the company's popularity and increase customers' confidence in our products.

At the beginning of each year, I will attend the order meeting organized by the customer center as the head of marketing and customer. The order meeting is a very important link in the simulation practice, and the company's profit depends largely on the quantity and price of orders at the order meeting. At the ordering meeting, I will put in advertising fees according to the company's target market, and then I will go on stage to introduce the latest situation of the company to customers, and then customers will score, and the company with the highest score will get the priority to sign contracts with customers. Although the demand in the market is often in short supply, because the sales prices of products in different markets will vary greatly, every production enterprise hopes to get priority and negotiate with customers in the market at the highest sales price. To this end, I must make full preparations before, such as preparing market development certificates, ISO certificates and product development certificates for customers to check, recording the company's production level and output, and facilitating the introduction to customers. But because of my conservative investment in advertising, our company has never been given priority. Fortunately, with good public relations skills, I can successfully sign a sales contract with customers in the target market every time to complete the sales task. In the order meeting, the skills of negotiating with customers are very important, and the price is the most sensitive issue. I have a good grasp of this. I caught the customer's psychology of wanting to buy all the goods needed by a production company. I asked the customer's demand first, and then told them a sales quantity accounting for two-thirds of their demand. At this time, other production companies have generally found customers to negotiate, and my customers are not convenient to find another manufacturer, so they can only ask our company if we can increase the quantity. At this time, I can ask for a price increase on the grounds that the production cost will increase. In this case, raising the price makes people feel reasonable, which can not only

During my work in the marketing department, I found it very important to communicate with other departments, especially the production department. I remember that in the eighth year of operation, due to lack of experience, I didn't fully communicate with the person in charge of the production department before attending the order meeting, and the sales orders received exceeded the production capacity, which almost led to the inability to deliver all the goods. Fortunately, through coordination, the problem was solved smoothly. After learning the lesson, I will pay great attention to the communication with the production department in the following business years, and at the same time, I will convey the company's production information to customers in time to achieve the purpose of information circulation, and I will be more confident when negotiating with customers. Secondly, the relationship between the marketing department and the finance department is also very close. Although there are not many documents that need to be filled in by the marketing department at work, they are frequently passed to customers, and they are easy to be missed if they are not careful. Many times I forgot to give the invoice to the customer or get it back from the customer, which made it difficult for the finance department to fill in the accounts correctly. In addition, the budget of the marketing department at the beginning of each year is also very important, which is related to the financial department's estimate of the marketing department's annual operating cost. Through the budget, the financial department can approve the reasonable expenditure for the marketing department, and at the same time give suggestions on the target sales volume and selling price of the marketing department.

In this ERP simulation practice, I deeply realized that as a marketer, his judgment and touch on the market will directly affect the operation and development of the enterprise. When writing various plans and schemes, I learned and applied a lot of professional knowledge about marketing, thus consolidating my grasp of theoretical knowledge and learning how to apply it to practice. There is no denying that I misjudged the market in my work, and I can even be directly responsible for the company's inability to obtain higher profits, but this is the most valuable experience in my internship. Through internship, I really realized the way of enterprise operation, and indirect work experience laid a solid foundation for the actual work I am about to face, which made me more confident and competent.

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