Calculation method of shop rent

Real estate pricing method price is the core and practice of real estate management process, and all business activities are centered on it. High prices can increase unit profits, but may affect real estate sales. Although low prices can expand sales, they may lose the opportunity to make more profits. How to determine the most suitable price and get the maximum profit is the most concerned issue for all investors. (1) Cost-based pricing takes the product cost (including tax) plus expected profit as the pricing method of real estate price, which is the most basic pricing method and is determined according to the calculated or calculated cost plus a certain percentage of profit rate. For example, the total cost of a project is 6.5438+0.5 million yuan, and the expected profit is 6.5438+00%, so the total selling price is 6.5438+0.65 million yuan, and then this 6.5438+0.65 million yuan is allocated to each unit's real estate products, that is, the average selling price per unit area is obtained, and then according to the floor, orientation and interior decoration of each unit's real estate, etc. Cost is the total cost of a development project, including development cost, expenses and taxes in the process of operation, which can be basically divided into costs that can be directly included and costs that can be apportioned. The profit rate should be determined by considering the risk of real estate investment and the average profit of the whole industry. Although cost-plus pricing is simple and has sufficient theoretical basis, this method itself does not consider the market's ability to accept prices. In the actual pricing, we still have to consider the market situation and fierce competition in order to set a reasonable price. In the fierce market competition, the pricing made by this pricing method may lack competitiveness. (II) Competitive Price Pricing The competitive price pricing method is pricing from the perspective of market competition, which is a kind of comprehensive strength competition, but price competition is always an important element of market competition, especially for high-priced products such as real estate commodities. Even if your price is not much higher than that of your competitors, you are particularly concerned as a customer. Due to the immovability of real estate commodities, the competition mainly considers the competition of similar products or nearby areas. So the so-called competitive price pricing method is mainly based on similar products or. In the fierce competition, if two properties with similar conditions are priced higher, it is generally difficult for customers to accept them. If the price is lower, it can attract popularity and form a situation of low opening and high going. And house prices are buying up and not buying down. To launch a property with a higher price than competitors, it is usually the company's advantages such as good reputation, advanced materials and unique design. Competitive price pricing method is usually a method that should be considered when the market competition is fierce. In this way, the way for developers to get higher profits is to focus on reducing the development and operation costs. (3) The theoretical basis of customer perception pricing method is actually utility theory. For property buyers, he is actually not clear or very concerned about the cost and construction cost of real estate commodities in the market. When he buys real estate, there are two main factors that affect his decision: one is the price of other similar real estate commodities; The second is whether it is worthwhile to buy the property at a certain price. When buyers have confidence in the brand of a development company, even if the price is high, they will go willingly in order to enjoy good after-sales service and future property management, or to reflect their own strength and identity. When buyers have no confidence in the development companies that launch real estate products, once the price is too low, buyers will doubt its quality and distrust it. Why in the same city, some communities with similar material conditions (such as transportation, greening, living service facilities, etc. ) They are still selling well at high prices, while others are selling very cold at low prices? An important reason is the customer's feelings. The customer's feelings are related to the social reputation of the developers who launch real estate products, and also to the publicity and positioning of the real estate from the planning stage to the marketing process. Pricing according to customers' feelings is a bold style, and it is difficult to determine the theoretical basis of quantification and calculate it quantitatively. Therefore, although the brand reputation of real estate, like other commodities, can really influence or even dominate consumers' willingness to consume, the pricing of real estate should not be too outrageous. If it exceeds the price that customers can bear, sales will be unfavorable. (IV) Weighted point pricing method The market comparison method is usually used to price pre-sold houses, that is, the competitive price pricing method mentioned above, to analyze the reasonable market price of the unit price per square meter of the property to be launched, and then determine different pricing increase or decrease ratios according to the difference of area, orientation, vision and floor, and price different houses accordingly, which is called weighted point pricing method. The influence of floor, orientation and area on the price is restricted by many factors such as consumption habits, psychological and economic conditions, social customs and so on, so it is difficult to have a unified standard. Therefore, when using this method, it should be determined according to investigation and study. But generally follow the following rules: toward the price difference: generally it is expensive in the north-south direction and cheap in the east-west direction. Floor price difference: the floor price level is affected by the building height. Generally speaking, in high-rise buildings, the first, second and third floors and the higher floors are more expensive, and the middle ones are cheaper; The middle floor of a multi-storey building is more expensive, and the higher the price, the cheaper it is. Room price difference: the room is more expensive than other units because of lighting on three sides. Poor vision: It is more expensive to face parks, lakes, beaches or places with better views, and cheaper to face alleys or places with dim lights, even in the same building and floor. Area price difference: under normal circumstances, when the office area reaches a certain scale or the residential unit area is large, the price can be raised appropriately. Design price difference: the layout of the house and the configuration of public facilities will affect the house price. The price of reasonably arranged units can be raised appropriately, and some particularly poor units in real estate projects may need to be sold at a reduced price. (V) Pricing Method of Old Houses Because old houses are affected by wear and tear or the design layout is outdated, the specific situation of houses should be considered when pricing, and the price can be set according to the transaction price of new houses nearby, and then according to the age or maturity of the houses to be traded. If the design and layout of old houses are out of date due to the age of construction or other factors, the price should be reduced. Before the transaction of old houses, it is generally necessary to paint and decorate them, which gives people a refreshing feeling and the price can be raised appropriately.