Definition and matters needing attention of comprehensive service of property management

Property management refers to all services related to real estate development, leasing, sales and after-sales, including house maintenance, cleaning and greening of residential quarters, management, commercial services of residential quarters, public security and other social activities. Comprehensive property management service refers to all kinds of special convenience and business services in housing construction and residential quarters, which are suitable for residents' life, work and production and are carried out for the convenience of residents. A free online legal consultation platform to provide you with legal consultation on real estate disputes. If you encounter real estate disputes, you can consult the lawyers in the community.

Property management refers to all services related to real estate development, leasing, sales and after-sales, including house maintenance, cleaning and greening of residential quarters, management, commercial services in the quarters, public security and other social activities.

Comprehensive property management service refers to all kinds of special convenience management services in houses, buildings and residential quarters, which match the life, work and production of residents and are carried out to facilitate their lives.

Characteristics of comprehensive property management services

1. Service consumption chain.

2. The irreplaceability of customers' desires and needs.

3. The improvement of living standard brings "the rise of demand level".

Basic requirements of comprehensive property management services

The basic requirements of comprehensive property management services are "high efficiency" and "standardization". And efficient service must meet the following four requirements:

1. Utility. This is the owner's demand for the corresponding quality and use value of the service provider, and the actual effect brought by the transformation of the service provider's knowledge, skills or physical strength. For example, property maintenance services must meet relevant standards with good quality and quantity; Environmental cleaning service must achieve "five noes" and so on.

2. Convenient. This is the owner's demand for labor-saving, time-saving and trouble-free service while paying attention to utility, which is also called time-space effect demand. For example, it is convenient to apply for maintenance and timely maintenance, and the service of home life can satisfy residents without going out.

3. Attitude. This is the owner's demand for the behavior of service providers. In order to provide efficient services, service providers must communicate, coordinate and be considerate with the owners, and gain trust. The credo of "the customer is always right" in foreign markets shows that a positive, enthusiastic, sincere and kind service attitude is the premise of labor transaction.

4. Satisfied. This is the owner's psychological feeling of utility, convenience and attitude, and also the overall evaluation of the required service efficiency. Therefore, property management companies should do everything possible to provide "big housekeeper" service, deliberately create a "micro-society" that is conducive to the owner's life and work, and realize the service purpose of property management through efficient comprehensive services.

Comprehensive property management service conditions

Generally speaking, the conditions of integrated management services can be divided into two parts: one is hardware; The second is software. "Hardware" refers to funds and places (including buildings); "Software" refers to business content or projects, as well as business ideas and systems. Hardware is to solve the problem of what to operate, and software is to solve the problem of how to operate. Specifically, it can be summarized into three aspects:

1. Raise funds

When setting up comprehensive management service projects, you can of course get funding from higher authorities. But if there is no funding, you have to raise funds yourself. Specific measures are as follows:

(1) Lend directly with the reputation of the property management company.

(2) mortgage loan.

(3) financing from other units, or raising funds from employees and society.

In short, we should mobilize the enthusiasm of all parties and try our best to solve the problem of funding sources.

2. Find the site (including buildings)

3. Select business content or project.

In the choice of business content or projects, the following principles can be adopted:

(1) Daily life is preferred.

Property management companies should give priority to providing daily life services such as daily necessities, food, clothing, use and transportation. For example, bicycle storage, opening a small shop and so on.

(2) Give priority to projects with short consumption cycle and frequent utilization.

Such as three meals a day, daily necessities. Items with long consumption cycle and infrequent use can be put on hold.

⑶ Consumables are preferred.

For example, small hardware appliances that are easily damaged in daily life can be set up for maintenance first.

(4) Give priority to special projects.

If the property management company has a house maintenance engineering team and a mechanical and electrical equipment maintenance department, it can set up a decoration service business department to jointly distribute building materials. You can also set up home appliance repair services.

5] Intermediary service projects are preferred.

Such as looking for a nanny, taking a part-time job, introducing tutors, real estate assessment, changing rooms, buying and selling agents, etc. Those who use more information and relationships can also be given priority.

4. Business ideas and systems

(1) The general management principle of integrated management service is to act according to the law of commodity economic value, and implement equivalent exchange and paid management service.

(2) Comprehensive management services can also be managed by enterprises, and individual contracting can be carried out according to the contract management responsibility system. If you win, don't lose, pay a fixed amount, bear the loss yourself, and keep the balance yourself. Among them, risk contracting and mortgage contracting can be adopted.

(3) Introduce a competitive mechanism and conduct public bidding for service projects, that is, conduct public or internal competitive bidding for comprehensive management projects. After winning the bid, the contract will be awarded and signed.

Market forecast of comprehensive property management services

Comprehensive service market forecast refers to the overall analysis and budget of the future market supply and demand relationship after the opening of a service project by using market research and comprehensive service expertise. The market forecast of integrated management services includes the market demand and technical development forecast of management services, as well as the supply forecast of self-operated services.

1. Market demand forecast of integrated management service project

Because the limitations of integrated management services are regional, property management enterprises need to understand the general elements of commercial service demand, such as social ownership and social saturation point of services, and also study the social purchasing power and purchasing index, residents' social and cultural level, purchasing psychology and potential competitive factors in the property areas under their jurisdiction, so as to accurately predict the market demand of integrated management services.

2. Technical development forecast of integrated management service project

Due to the strong service of comprehensive management, it is necessary to always pay attention to the changes of residents' needs, which will change with the development and popularity of new technologies, new materials, new processes and new products. If we are engaged in house decoration, we need to know and master the development and future influence of decoration technology, materials, technology and products in time.

3. Forecast the number of business services that enterprises should provide.

Due to the geographical limitations of integrated management services, when determining the scale of operation and the number of services, property management enterprises should first conduct statistical investigation and analysis on the number of personnel flow, companies and households, customers and businesses in the management area, so as to estimate the number of management services they should provide. For example, to open a restaurant, it is necessary to predict the passenger flow and determine the business scale according to the size of the passenger flow.

Matters needing attention in comprehensive property management service

1. Pay attention to coordinating all aspects of the relationship.

When setting up comprehensive management services, property management companies sometimes compete with units such as streets and housing management offices, which will inevitably lead to some contradictions, so we should pay attention to coordinating with them; On the other hand, in the process of comprehensive management services, there will be various relationships with gas companies, municipal departments, power supply bureaus, environmental protection departments and food hygiene departments. Only by coordinating the relationship with these departments can we do a good job in comprehensive management services.

2. Pay attention to the quality of commercial services.

The comprehensive management service quality here has two meanings: one is the product quality of comprehensive management, and the other is the service quality. On the one hand, property management companies should put an end to operating fake and shoddy products; On the other hand, it is necessary to standardize services, establish a good image of service enterprises, improve the internal management level of enterprises, strengthen employee assessment, and truly provide services for owners (users).

3. Pay attention to avoid polluting the environment

Some property management enterprises often bring noise, waste gas, dust, lampblack, sewage, etc. to residents when developing comprehensive management services, and even some service management houses block the way out or occupy green space, resulting in inconvenient transportation for residents and affecting environmental beautification. These have seriously polluted the environment and brought adverse consequences to the living environment of residents. Therefore, these phenomena should be avoided as much as possible when developing and operating service projects.

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