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In recent years, the immersive experience industry is becoming a new track for the cultural tourism industry. Immersive performance, immersive script killing, and immersive escape from the secret room have all become hot spots for young people to pay attention to and experience.

On October 9th, 65438, under the guidance of Chongqing Civil Affairs Bureau and Chongqing Federation of Industry and Commerce, Chongqing Immersion Experience Industry Chamber of Commerce was formally established and held its first general meeting.

He Yue, Secretary of Social Organization Administration Bureau of Chongqing Civil Affairs Bureau, Wang Yu, Director of Social Organization Administration Bureau of Chongqing Civil Affairs Bureau, Ding, Minister of Chongqing Federation of Industry and Commerce, more than 70 member units of Chongqing Immersive Experience Industry Chamber of Commerce, and many mainstream media such as Xinhuanet,, and so on attended the conference.

Policy-driven way out

During the "14th Five-Year Plan" period, "implementing the digital strategy of cultural industry and accelerating the development of new cultural enterprises, cultural formats and cultural consumption patterns" was written into the strategic plan to meet people's cultural needs and promote the construction of a strong socialist cultural country.

In June, 20021,the tenth five-year cultural development plan issued by the Ministry of Culture and Tourism mentioned that cultural relics units, scenic spots, theme parks and park blocks should be supported to develop more than one immersive experience project 100, enrich the experience content, improve creativity, develop immersive performing arts, immersive exhibitions, immersive entertainment experiences and other formats, and encourage immersion.

In April, 2022, the General Office of the State Council also proposed in the Opinions on Further Releasing Consumption Potential and Promoting the Sustainable Recovery of Consumption to strengthen the cross-border integration of consumption such as commerce, culture, tourism, sports, health and transportation, and actively expand new immersive, experiential and interactive consumption scenarios.

Specific to Chongqing, vigorously promoting the construction of an international consumption center city in the past two years is also inseparable from the immersive experience industry.

On 202 1, 10, the Chongqing Municipal People's Government issued the Implementation Plan for Cultivating and Building an International Consumption Center City, which mentioned: integrate and expand new scenes of international consumption experience ... to create an immersive, scene-based and experiential benchmark for science and technology consumption.

During the two sessions of the National People's Congress in 2022, Liu Qi, secretary of the Party Committee and director of Chongqing Cultural Tourism Committee, proposed to the conference: through cross-border integration and collaborative innovation, provide immersive industry full chain services from IP creation, creativity and space design, software and hardware system integration, investment and financing, and operation management.

It can be seen that the immersive experience industry is becoming an important step to expand the development field of cultural tourism industry and a hot direction to lead the future development of the industry.

Promote the healthy development of the industry

Immersive experience refers to an entertainment project that enables the audience to have an interactive experience in a physical space with limited boundaries with the real world through environmental rendering, scene shaping and content IP. It is interactive, experiential, narrative, participatory and many other characteristics, and is deeply loved by young people.

From the perspective of industry, the immersive experience industry is not only a new urban format and new model of cultural tourism, education, business entertainment and other industries, but also a new ecology and economy of the integration of traditional cultural tourism performing arts industry and emerging cultural and creative industries, which is of great significance to the upgrading of commercial space and cultural tourism destinations.

However, at present, the immersive experience industry is still in the initial stage of development, and there are many pain points such as irregular projects and unclear industry standards.

As the first provincial chamber of commerce for immersive experience in China, Chongqing Chamber of Commerce for Immersive Experience Industry has a number of front-line organizations in the United Nations, including industry standard setting, benchmarking project building, property rights protection/trading, professional and technical personnel training, etc., to jointly promote the healthy development of the immersive experience industry.

In terms of project construction, there are more than 70 member units of the Chamber of Commerce, and nearly 300 immersive projects have been put into operation; At present, there are about 10 immersive experience projects being negotiated by the Chamber of Commerce, with a cumulative area exceeding137,000 square meters.

In order to avoid freestyle industry development and go it alone, realize the orderly and standardized operation of the industry, guide the industry to develop in a positive direction, and better empower the cultural tourism industry, the future chamber of commerce will also take the lead in organizing the formulation of industry standards, realize standardized management, and build an industry intellectual property trading platform in a timely manner.

With the concerted efforts of Qi Xin, the future can be expected.

At this conference, Chongqing Immersive Experience Industry Chamber of Commerce also reached strategic cooperation agreements with 17 enterprises. Including Chongqing Daily Newspaper Group Cultural Industry Investment Co., Ltd., Chongqing Southwest Intellectual Property Operation Group Co., Ltd., Chongqing Bashan Yushui Cultural Tourism Development Co., Ltd., Chongqing Online Merchants Association, Chongqing Stage Art Society, Chongqing Primary and Secondary School Social Practice Promotion Association, Chongqing Tourism Chamber of Commerce Research Travel Association, SPACElogic Information Group, Xindazheng Property Group Co., Ltd. Chongqing Yuhekou Commercial Operation Management Co., Ltd. Outlets International Co., Ltd. (Hong Kong), Baweitong Transportation Technology (Chongqing) Co., Ltd., Shanghai Information Technology Co., Ltd., Chongqing Lancheng Lanyue Construction Project Management Co., Ltd., Beijing Gaohe Renewal Consultant Co., Ltd., China (Beijing) Tourism Technology Development Co., Ltd., Chongqing Jiacehang Enterprise Management Consulting Co., Ltd. ..

Various forces jointly promote the rapid development of the immersive experience industry.

In the long run, the immersive experience industry is not only to create various cultural tourism products, but also includes a series of scenes such as scenic spots, performances, food exhibitions, accommodation and shopping, exhibitions, cultural fairs, drama tours, escape from the secret room, and script killings.

It can also help the city spread its unique history and culture, such as red education, national defense education and Chinese studies education. And even promote the economic recovery of cities, old cities or historical and cultural blocks, such as building city business cards.

From a more macro perspective, this is also the demand of the times to "tell the story of China well" under cultural self-confidence.

Through immersive experience, we will constantly consolidate the foundation of our traditional culture from all aspects, enhance the vitality of our cultural development, and improve the influence of cultural communication.

The book "The Influence of the Future" writes: "The future economy will be an experience economy, the future producers will be people who make experiences, and the experience makers will become one of the basic pillars of the economy."

Satisfying the physical and mental experience has always been the ultimate pursuit of the cultural tourism industry, and the immersive experience industry can just let its investors, creators, operators and consumers participate in the whole process and create new consumption patterns.

It can be predicted that under the general environment of policy support and enterprises entering the market one after another, the immersive experience industry will surely usher in the wind, and its future development can be expected.