The main achievements of Yu

From 2002 to 20 1 1 year * * * edited and published more than 70 practical professional books in three series: real estate marketing series, real estate development enterprise standardized management series and real estate management service integration series. Its books are recognized by readers in the industry for their professionalism, comprehensiveness and practicality.

1978 was born in Huanggang Town, Chaozhou City, Guangdong Province. He graduated from the School of Civil Engineering, Harbin Institute of Technology, majoring in architectural engineering, and graduated from Sun Yat-sen University with a postgraduate course in enterprise marketing management.

Has been committed to the practice and research of real estate marketing planning, and is good at solving problems in the whole process of real estate project development, marketing consultants and real estate planning services. Mainly engaged in real estate practical research, real estate project marketing planning, real estate practical marketing training and real estate practical basic knowledge training.

Yu has published 73 books on real estate.

Real estate series edited by Yu: comprehensive series of real estate marketing (8 volumes);

Winning real estate

Comprehensive and Practical Methods for Feasibility Study of Real Estate Projects

Practice of integrated marketing of real estate projects

Building a real estate marketing champion team in three days

Real estate market research and excellent cases

Real estate practical marketing charts and charts (1 version)

Real estate practical marketing chart, second edition

Accurate positioning of real estate projects and pre-planning practice

Real estate sales personnel training book (4 volumes):

Sales champion made in three days (1)

"Become a Sales Champion in Three Days" Second Edition

Sell in large quantities

Ace sales personnel actual combat accelerated training manual

Books on real estate sales and investment promotion (6 books):

begin

Practical Operation of Real Estate Project Sales Integration

Integration of investment promotion and practice in commercial real estate projects

Practical mode of on-site sales management of real estate projects

Real estate first-line sales management

Real estate actual pricing and sales strategy

Books on practical planning and promotion of real estate (10):

Practical course of vocational training for real estate planners

Three days to build a gold medal real estate planner

Planning and Creation of Real Estate Advertisement

Real estate packaging promotion planning

Appreciation of excellent real estate advertising copy creation

Practical guide to real estate advertising planning and media communication

300 real estate promotion cases in actual combat

Encourage real estate

56 Cases of Real Estate Public Relations Promotion Plan

Thirty thousand cases of real estate naming in China.

Real estate project development practice series (9 volumes);

Overall planning of office building project development

Overall planning of commercial and residential comprehensive project development

Practical skills in the whole process of villa project development

Practical skills in the whole development process of boutique residential projects

Practical points of the whole process of shopping center project development

Overall planning of community commercial street project development

Overall planning of hotel apartment project development

Overall planning of tourism real estate project development

Overall planning of professional market project development

Standardized management series of real estate development enterprises (8 volumes);

Practical mode of marketing management of real estate companies

A complete collection of contract management and common contract templates for real estate development enterprises

Practice of financial management and cost control management in real estate development enterprises

Engineering management practice of real estate development enterprises

Department setting and post responsibilities of real estate development enterprises

Practice of administrative office management in real estate development enterprises

Practice of Human Resource Management in Real Estate Development Enterprises

March into real estate-a guide to the whole process of approval, construction and development of real estate projects.

Practical series of real estate agents (4 volumes);

Building a second-hand housing rental champion in three days

"Two-day access to practical business knowledge of real estate agents"

Three-day pass for second-hand housing sales

Personnel Management and Business Management of Real Estate Intermediaries

Property management service practice integration series (8 volumes);

Integrated Practice of Greening and Cleaning Management of Property Environment

Practice of property safety management integration.

"Three-day Pass of Practical Professional Knowledge for Property Management Service Personnel"

Guide to the integration of bidding and tendering practice of real estate project property management

Practice integration of property engineering management.

Practical mode of bidding writing for property management services

Writing exercises of property management service plan.

Practice of integrating property management and customer service.

Real estate product planning series (10):

Development and Design of Small and Medium-sized Houses (1 Edition)

Development and Design of Small and Medium-sized Houses Second Edition

Choose a home for starting a business.

Office physics

Product planning of residential development

Planning and Design Drawings of 300 High-quality Residential Buildings

Guangzhou star real estate

Best-selling apartments in Guangzhou and Shenzhen

Beijing Shanghai Hot Selling Apartment

Guide to the whole process of home decoration

Real estate comprehensive books (7 books):

Residential development type planning 1- location, apartment type and grade planning

Residential Development Type Planning 2-Height, Grade and Quality Planning

Residential development type planning 3- villas, apartments and innovative planning

Three-day house purchase pass

Real estate Fengyun

Interpretation of 50 well-known buildings

Practical handbook of common terms in investment, economy and finance