How important is office building to enterprise development?

The success of an enterprise needs many factors, such as talent introduction, productivity innovation and cost control. But choosing the right office building is also one of the indispensable factors for the success of the enterprise. Because an office building is not just an office space, it will affect the success of an enterprise from different aspects such as employee identity, enterprise information acquisition and brand building.

First, the promotion of office buildings to corporate brands.

After the reform of real estate policy, most enterprises have no ability to build their own office buildings, and single-family office buildings have become a separate dinner for super-large enterprises and international enterprises. Office buildings depend on the concentration of business; The flexibility of optional area, acceptable price and perfect supporting facilities have become the first choice for most small and medium-sized enterprises, large enterprises and international enterprises.

The brand promotion of office buildings is mainly reflected in the trust that the image of office buildings brings to the upstream and downstream of the industrial chain. It is based on the embodiment of strength and standardized office environment, and whether the choice of office buildings conforms to the characteristics of the industry. At present, due to the different economic levels, commercial characteristics and cultural connotations of cities; As well as the differentiation of business circles in cities, enterprises should choose office buildings that can enhance their own brands according to the differences between cities and business circles.

According to the survey of Commercial Property Research Center of China Index Academy, according to the effect of brand promotion, the main characteristics of China office market are: mainly provincial capitals, mainly first-tier cities such as Beijing, Shanghai, Shenzhen and Guangzhou, and mainly key business districts and parks. Therefore, when enterprises choose office buildings, they should choose suitable office buildings according to their own strength and demand for brands.

Second, the value brought by the gathering of office buildings in the same industry to enterprises

When enterprises choose office buildings, they also choose social circles and information channels for employees. And this tacit knowledge is likely to bring great value. And the degree of industry aggregation will be an important factor whether this information is valuable to enterprises.

According to Michael? Porter's "Porter's Five Forces Analysis Model", when enterprises choose office buildings, they mainly judge and choose industry aggregation from the aggregation of suppliers, channels, end customers, competitors and new substitutes in the supply chain. These aspects will bring different information to enterprises, and supplier gathering areas can help enterprises better grasp the new technological trends and control the prices of raw materials; Channels and final customer gathering areas can help enterprises understand customer needs and enhance customer relations; Competitor cluster can help enterprises to better monitor the strategic direction and market situation of competitors, and it is also a good benchmarking learning opportunity, but it may also lead to an increase in staff turnover and bring pressure to human resources.

In addition, enterprises need to pay attention to business gathering and government gathering when choosing office buildings. Taking Beijing's financial business district as an example, in addition to policy encouragement, on the one hand, Beijing Financial Street has stayed in key global financial institutions, which are customers of the telecommunications industry; On the other hand, the commercial support function of financial institutions enables the telecommunications industry to better understand the financial market and capital market. It has promoted the rapid development of China's telecommunications industry.

Industry agglomeration can help us understand industry information more comprehensively, thus playing an active role in decision support, strategic adjustment, cost control, customer grasp and so on. Therefore, when enterprises choose office buildings, the industry agglomeration analysis of relevant business districts is a very important factor, which enterprises should focus on.

Third, the office environment affects employee satisfaction.

In the face of numerous office buildings, what kind of office buildings can satisfy employees and create more value in a comfortable environment? According to the investigation of Commercial Property Research Center of China Index Academy, the following factors are emphatically confirmed, and analyzed from the aspects of the importance of employee recognition and the satisfaction of current office buildings, so as to help enterprises choose office buildings better.

Choosing a suitable office building for office work has become the focus of more and more enterprises, and it has also become an increasingly headache for enterprise administrative departments and company bosses. This happens because the office building is not just an office space, it will affect the success of an enterprise from different aspects such as employee identity, enterprise information acquisition and enterprise brand establishment.

First, the promotion of office buildings to corporate brands.

After the reform of real estate policy, most enterprises have no ability to build their own office buildings, and single-family office buildings have become a separate dinner for super-large enterprises and international enterprises. Office buildings depend on the concentration of business; The flexibility of optional area, acceptable price and perfect supporting facilities have become the first choice for most small and medium-sized enterprises, large enterprises and international enterprises.

The brand promotion of office buildings is mainly reflected in the trust that the image of office buildings brings to the upstream and downstream of the industrial chain. It is based on the embodiment of strength and standardized office environment, and whether the choice of office buildings conforms to the characteristics of the industry. At present, due to the different economic levels, commercial characteristics and cultural connotations of cities; As well as the differentiation of business circles in cities, enterprises should choose office buildings that can enhance their own brands according to the differences between cities and business circles.

According to the survey of Commercial Property Research Center of China Index Academy, according to the effect of brand promotion, the main characteristics of China office market are: mainly provincial capitals, mainly first-tier cities such as Beijing, Shanghai, Shenzhen and Guangzhou, and mainly key business districts and parks. Therefore, when enterprises choose office buildings, they should choose suitable office buildings according to their own strength and demand for brands.

Second, the value brought by the gathering of office buildings in the same industry to enterprises

When enterprises choose office buildings, they also choose social circles and information channels for employees. And this tacit knowledge is likely to bring great value. And the degree of industry aggregation will be an important factor whether this information is valuable to enterprises.

According to the "Porter's Five Forces Analysis Model" proposed by Michael Porter, when choosing an office building, enterprises mainly judge and choose the industry aggregation degree from the aggregation degree of suppliers, channels, end customers, competitors and new substitutes in the supply chain. These aspects will bring different information to enterprises, and supplier gathering areas can help enterprises better grasp the new technological trends and control the prices of raw materials; Channels and final customer gathering areas can help enterprises understand customer needs and enhance customer relations; Competitor cluster can help enterprises to better monitor the strategic direction and market situation of competitors, and it is also a good benchmarking learning opportunity, but it may also lead to an increase in staff turnover and bring pressure to human resources.

In addition, enterprises need to pay attention to business gathering and government gathering when choosing office buildings. Taking Beijing's financial business district as an example, in addition to policy encouragement, on the one hand, Beijing Financial Street has stayed in key global financial institutions, which are customers of the telecommunications industry; On the other hand, the commercial support function of financial institutions enables the telecommunications industry to better understand the financial market and capital market. It has promoted the rapid development of China's telecommunications industry.

Industry agglomeration can help us understand industry information more comprehensively, thus playing an active role in decision support, strategic adjustment, cost control, customer grasp and so on. Therefore, when enterprises choose office buildings, the industry agglomeration analysis of relevant business districts is a very important factor, which enterprises should focus on.

Third, the office environment affects employee satisfaction.

In the face of numerous office buildings, what kind of office buildings can satisfy employees and create more value in a comfortable environment? According to the investigation of Commercial Property Research Center of China Index Academy, the following factors are emphatically confirmed, and analyzed from the aspects of the importance of employee recognition and the satisfaction of current office buildings, so as to help enterprises choose office buildings better.